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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services. If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter. My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month. What Every Sales Letter Needs to Pull Orders and Profits You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours. 1. Start the Letter with a Benefit-Driven Headline. Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months? If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page. 2. List the Top Five Benefits of your Product or Service in bullet form. To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can. Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health. If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery? 3. Address your Potential Buyer's Resistances. Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message. Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits. 4. Sprinkle Testimonials Throughout your Sales Letter. Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too. Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities. Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke. 5. Offer your potential clients three or four chances to buy. They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials. Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book. For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want. Judy Cullins 2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES: Family of Julie and Jessica Richards from Brisbane are ‘united in grief’ after receiving confirmation from New Zealand police
The press conferences have finished up. We will provide a summary of the new information shortly.
Watson says 22 of the 30 patients in hospital still need airway support. The nature of the burns suffered is complicated by the gases and chemicals in the eruption. This has necessitated more rapid treatment than is normally the case for thermal-only burns, he says. He gives a breakdown of the number of patients at each hospital: Continue reading...Jubilation at result but region faces long process ahead before it can become world’s newest nation The autonomous region of Bougainville has voted overwhelmingly in favour of becoming independent from Papua New Guinea, paving the way for the group of islands to become the world’s newest nation. More than 180,000 people in Bougainville, a collection of islands flung 700km off the coast of Papua New Guinea in the Solomon Sea, participated in a referendum over the last few weeks that has been nearly 20 years in the making. Continue reading...
Democratic congressional leaders have unveiled articles of impeachment against Donald Trump, a historic move set in motion by a whistleblower complaint warning the president was using the power of his office to solicit foreign interference in a US election. Related: Five key takeaways from the Democrats’ articles of impeachment against Trump Continue reading...Company hails start of the ‘electric aviation age’ after 15-minute test flight in Vancouver The world’s first fully electric commercial aircraft has taken its inaugural test flight, taking off from the Canadian city of Vancouver and flying for 15 minutes. “This proves that commercial aviation in all-electric form can work,” said Roei Ganzarski, chief executive of Australian engineering firm magniX. Continue reading...Woman denies posting false information – since shared by at least five Conservative candidates – that photo was a stunt A medical secretary has claimed that her Facebook account was hacked after it was used to post false information claiming that a photograph of an ill boy on the floor at Leeds General Infirmary was staged for political purposes. The woman denied posting the allegation that four-year-old Jack Williment-Barr’s mother placed him on the floor specifically to take the picture which became symbolic of the NHS’s troubles after it appeared on the front page of Monday’s Daily Mirror. Continue reading...Panel recruited to ensure objectivity cite failure to agree formal process with police complaints commission A panel of foreign experts overseeing an investigation into allegations of excessive force used by the Hong Kong police force has said it is stepping down, further calling into question the probe. For months anti-government protesters have been demanding an independent investigation into allegations of police brutality in response to the demonstrations. The government has repeatedly said an independent inquiry is unnecessary and that the existing police watchdog, the Independent Police Complaints Council (IPCC), should complete its review first. Continue reading...Scale and speed of loss much higher than predicted, threatening inundation for hundreds of millions of people Greenland’s ice sheet is melting much faster than previously thought, threatening hundreds of millions of people with inundation and bringing some of the irreversible impacts of the climate emergency much closer. Ice is being lost from Greenland seven times faster than it was in the 1990s, and the scale and speed of ice loss is much higher than was predicted in the comprehensive studies of global climate science by the Intergovernmental Panel on Climate Change, according to data. Continue reading...Genaro García Luna, who ran Mexico’s federal police for six years, charged with accepting briefcases of cash to protect Sinaloa cartel A former minister who was considered an architect of Mexico’s war on drugs has been arrested on charges that he allowed the Sinaloa cartel to operate with impunity in exchange for briefcases stuffed with cash. Genaro García Luna, who oversaw the creation of Mexico’s federal police, was arrested in Texas on Monday. Continue reading...• ‘Bereaved families should receive the justice they deserve’ • Liverpool make statement before flying to Club World Cup Liverpool have supported calls by human rights groups for thorough investigations into the deaths of migrant workers in Qatar, before the club flies to the Gulf country next week to play in Fifa’s Club World Cup. The Liverpool chief executive, Peter Moore, has also sought assurances from the Qatar “supreme committee”, which is organising the tournament and the 2022 World Cup, about the progress of investigations into the deaths of two men who had been working on the construction of football stadiums. Continue reading...The literature laureateship, presented to Handke and 2018 laureate Olga Tokarczuk on Tuesday afternoon, faces boycotts and widespread protest As Turkey joins Albania and Kosovo in boycotting Tuesday’s Nobel prize ceremony for Peter Handke over his support for Slobodan Milosevic’s genocidal regime, war correspondents from Christiane Amanpour to Jeremy Bowen are protesting his win by sharing their harrowing stories from the conflict in the former Yugoslavia. The Austrian writer, whose stance on the Yugoslav wars of the 1990s and attendance at Milosevic’s funeral have been widely criticised, is due to receive his Nobel medal in Stockholm, where a large protest demonstration is expected. Continue reading...
The Pentagon announced on Tuesday it was halting operational training of all Saudi Arabian military personnel in the United States until further notice in the wake of the deadly shooting by a Saudi air force officer. The decision will have far-reaching impacts, including grounding more than 300 Saudi Arabian military aviation students. Continue reading...The Union Carbide factory explosion remains the world’s worst industrial accident – but as its dreadful legacy becomes increasingly apparent, victims are still waiting for justice The residents of JP Nagar have no way to escape their ghosts. This ramshackle neighbourhood, on the outskirts of the Indian city of Bhopal, stands just metres away from the chemical factory which exploded just after midnight on 2 December 1984 and seeped poison into their lives forever. The blackened ruins of the Union Carbide plant still loom untouched behind the factory walls. Related: The Bhopal disaster victims still waiting for justice 35 years on – in pictures Continue reading...Photographer Judah Passow has documented those were affected by the Bhopal disaster 35 years ago, which killed an estimated 25,000 people ad has left more than 150,000 suffering from chronic medical conditions Judah Passow has waived his fee for this work. Contributions to the Bhopal Medical Appeal can be made at www.bhopal.org Continue reading...Exclusive: With heatwaves predicted to worsen dramatically over the next 30 years, many big US cities are failing to fully plan to protect those most vulnerable to extreme heat When heatwaves hammered US cities this summer, one of the hottest in recorded history, some city governments had plans in place to protect their most at-risk residents. Philadelphia’s plan sent homeless outreach teams to distribute water and bring people to cooling centers. Austin’s plan suspended electricity shutoffs for low-income or fixed-income customers. Chicago’s plan dispatched building inspectors to monitor shelters and other buildings without air conditioning. Continue reading...Musicians say Porto’s DIY studio complex Stop is a crucial arts space in a city dominated by tourism, but authorities say it’s unsafe and must close All photographs by Mark Scholes A mile east of the Luís I Bridge in the middle of a residential neighbourhood in Porto, Portugal’s second city, sits a bleak and decaying building. Initially a three-storey car park, then a thriving shopping centre, the building has more recently suffered from years of neglect. Its walls are sprayed with graffiti and plastered with stickers, and the windows are blacked out. Continue reading...The mood may be one of despair, but this election is critical to the country’s future. The best hope lies with Labour, despite its flaws Britain has not faced a more critical election in decades than the one it faces on Thursday. The country’s future direction, its place in the world and even its territorial integrity are all at stake, primarily because this is a decisive election for Brexit. The choice is stark. The next prime minister is going to be either Boris Johnson, who is focused on “getting Brexit done” whatever the consequences, or Jeremy Corbyn, who with a Labour-led government will try to remodel society with a programme of nationalisation and public spending. Continue reading...Supt Robyn Williams may be sacked before appeal against conviction can be heard A decorated senior Metropolitan police officer controversially convicted of possessing a child abuse video is facing a fast-track dismissal from the force, the Guardian has learned. Supt Robyn Williams could end up being sacked within months for gross misconduct, before her appeal against her conviction can be heard. Continue reading...Alexander Gabyshev says he wants to rid Russia of the ‘demon’ president A Siberian shaman who says he wants to rid Russia of the “demon” Vladimir Putin has been detained by authorities after making a new attempt to trek across the country, rights activists have said. Accompanied by two companions and four dogs, self-styled shaman Alexander Gabyshev set out from his native Yakutia in Russia’s north on Sunday after his first journey was cut short in September. He was detained by police on a highway on Tuesday, according to the human rights advocacy group Pravozashchita Otkrytki, which has been tracking his case. Continue reading...Brutal winter, poor healthcare and limited food raises fears for welfare of infant, born to Sydney woman Rayan Hamdoush An Australian woman has given birth to a baby boy in the al-Hawl camp in Syria, prompting revived calls for Australia to rescue 67 nationals still held in the camp. Rayan Hamdoush, 24, from western Sydney, was pregnant when she entered al-Hawl. She gave birth to the boy on 30 November. The boy’s father, Samer Hajj Obeid, also from Sydney, is missing. Continue reading...Repentance, reparation and remedy for the terrible damage done to the people of Bayelsa state in Nigeria is long overdue The Universal Declaration of Human Rights begins: “All human beings … should act towards one another in a spirit of brotherhood.” It is now widely acknowledged that human rights cannot be enjoyed without a safe, clean and healthy environment. The right to a healthy environment is enshrined in more than 100 constitutions all over the world because human and environmental rights are intertwined. However, despite the endorsement of the UN Guiding Principles on Business and Human Rights, oil companies exploiting irreplaceable resources in the Niger Delta are callously flouting fundamental human rights. That is the conclusion I have been forced to draw from my work as chair of the Bayelsa State Oil and Environmental Commission (BSOEC). Continue reading...Executive order could redefine Judaism as a race or nationality, which critics argue is itself antisemitic Donald Trump is expected to sign an executive order on Wednesday targeting antisemitism on college campuses. First reported by the New York Times, the policy would broaden the federal definition of antisemitism, according to administration officials who spoke to various news outlets on condition of anonymity. By expanding protections granted by Title VI of the Civil Rights Act to people subjected to antisemitism, the order could also redefine Judaism as a race or nationality. Continue reading...NSW government to ignore most recommendations from inquest into drug deaths at music festivals The New South Wales government will ignore the bulk of the recommendations from a landmark inquest into drug deaths at music festivals, with the premier, Gladys Berejiklian, saying she is “closing the door” on pill testing. On Wednesday, the government announced its response to the findings of deputy state coroner Harriet Grahame’s inquest into six drug-related deaths of young people at music festivals in the state. Continue reading...Premier League leaders urged to join fight for better working conditions as they prepare for Fifa Club World Cup match As Liverpool fans stream into Qatar to watch the Fifa Club World Cup next week, it will be easy to forget the thousands of workers from the poorest countries in the region who have toiled for years to construct its glittering buildings. When they take their seats at the Khalifa International Stadium, where Liverpool will play their semi-final match, they may not realise that scores of workers who refurbished the stadium were housed in filthy, overcrowded accommodation with an ever-present stench of raw sewage. Continue reading...As a doctors’ and nurses’ strike paralyses Zimbabwe’s health system, one woman has delivered 100 babies in her flat •Photographs by Cynthia R Matonhodze Six expectant mothers groan through their labour pains in the lounge of a tiny two-roomed apartment in Mbare, Zimbabwe’s oldest township. Sweating and visibly in pain, a heavily pregnant woman peeps through the window to catch a breath while others lie on the floor. Continue reading...The devastating disease can’t be stopped unless more protection is provided for patients and health workers Entering the city of Goma as night fell, I saw the red lava glowing atop nearby Mount Nyiragongo – an ominous reminder of the insecurity hovering over the Democratic Republic of the Congo’s volatile east. But a manmade – not natural – terror is keeping health workers in DRC awake tonight. Continue reading...Rights groups condemn hanging of Mooketsi Kgosibodiba and call on president to bring country into line with the rest of Africa The new president of Botswana is facing pressure to abolish the country’s death penalty after last week’s surprise execution of a 44-year-old man for murder. Mooketsi Kgosibodiba, a bricklayer, had been on death row since 2017 after strangling his employer in a row over stolen cement. Last week the government made the unexpected announcement that he had been hanged in Gaborone central prison. Continue reading...From Israel’s hostility to Trump’s withdrawal of US funding, the UNRWA faces unprecedented challenges. Timely financial and diplomatic support is key Today, on the 70th anniversary of its founding, the UN Relief and Works Agency, the UN’s main refugee agency serving Palestinians, is facing unprecedented challenges. It has become a key battleground in Donald Trump’s war against multilateralism and his unilateral attempts to redefine the Middle East peace process along a track proposed by Israel’s prime minister, Benjamin Netanyahu. Continue reading...White Island’s eruption is a reminder that we are not nature’s master, but at its whim At 2.11pm yesterday, as the Whakaari eruption was happening, I was out mowing my lawns. From my home at Te Kaha, a tiny settlement on the North Island’s east coast, you can make out the volcano’s sunken crater. The 300-metre dust cliffs frame the northern and southern edges, and in the centre is an east-facing pit where ancient birders and old sulphur miners once did their work. On Monday the only workers and visitors on island were tour operators and tourists, several whom never made it back from yesterday’s destruction. Continue reading...Monitoring for hydrothermal eruptions is a huge challenge as the eruption is caused by steam, not magma, which is harder to track Five people have been confirmed dead, 31 remain in hospital with injuries and eight are still missing after sudden volcanic eruptions on Whakaari/White Island off the east coast of New Zealand. The island is a tourist destination and 47 people were on it when it erupted on Monday afternoon. Three of those rescued have now been discharged from hospital. Continue reading...The tranche of documents show that in trying to paint the best pictures, those involved delivered the worst During the Vietnam war, the daily US military briefings were known to journalists as the Five O’ Clock Follies, described by one of the AP reporters who attended them as “the longest-playing tragicomedy in south-east Asia’s theatre of the absurd”. The Pentagon Papers, the Department of Defense’s secret history of that war, leaked by Daniel Ellsberg in 1971, only underlined the level of that deception under subsequent US presidents. Continue reading...Trump’s neglect of the region has left a political vacuum that China is rushing to fill – and small nations such as the Solomon Islands are stuck in the middle If anything demonstrates the interconnectedness of the 21st-century world, it is how a decision made in the Solomon Islands, population 650,000, in the remote South Pacific, can affect the behaviour of powerful countries on the other side of the globe. That, in a way, is exactly what happened last week when Nato leaders met in London. Top of their agenda was Donald Trump’s demand that Europe pay more for its defence. But why is the US so exercised about so-called “burden-sharing”? In part because, these days, it is looking west, not east. The US has identified China, not Russia, as the biggest strategic, economic and potential military rival to its global leadership. Barack Obama, who was dubbed the “Pacific president”, formalised this shift with his 2011 “pivot to Asia”, which prioritised the region. Continue reading...House Democrats have introduced two articles of impeachment against Donald Trump for high crimes and misdemeanours. At a press conference announcing the move, the House judiciary committee chair Jerry Nadler accused the president of betraying public trust and endangering US national security to benefit himself
The families of those missing after the White Island eruption in New Zealand say they are 'standing together' as they wait for information about their loved ones. Jacinda Ardern, New Zealand's prime minister, said the scale of the disaster was 'devastating' and that reconnaissance flights had found no sign of life on the island. Police have launched an inquiry into the eruption after at least six people died and many more were injured
Houston's police chief Art Acevedo criticised politicians for not standing up to the National Rifle Association after the the fatal shooting of an officer. 'The NRA doesn't like the fact that we want to take firearms out of the hands of boyfriends that abuse their girlfriends. And who killed our sergeant? A boyfriend abusing his girlfriend,' Acevedo said Continue reading...A protester, appearing on the side of President Donald Trump and against impeachment, shouted at committee chairman Jerry Nadler, a New York Democrat, that he and the Democrats are committing 'treason' in their inquiry Continue reading...New Zealand’s Whakaari/White Island volcano erupted on Monday at 2.11pm as 50 people were visiting the country's most active volcano. At least five people were killed and authorities confirmed some people were still waiting to be rescued hours after the eruption on the island, as experts explained it was unsafe for emergency services to return
Footage shows island in the Bay of Plenty coated with ash after volcano blew debris 12,000m into the air. The film also shows a downed helicopter and tourists stranded on the island waiting to be rescued by boat. Continue reading...New Zealand has been hit by a weekend of severe storms, with landslides and flooding in the South Island cutting off towns and trapping an estimated 1,000 foreign tourists. Continue reading... |
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Ten Reasons to Implement Choice Theory in Your Organization What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person's personal and professional life. Top Seven Reasons to Publicize your Business with Articles Do you want to be #1-10 on Google and other search engines? Do you want quadruple your Web sales in five months? Promote your business to the top with these 7 reasons to write and submit how-to articles. 1. How To Make $20.00 For Every $1.00 Invested It has been said you can lift the Rock of Gibraltar if you have a fulcrum point and long enough lever. When we refer to "financial leverage" we are talking about the same principle. 10 Ways to Develop A Free Agent Attitude Whether you are self employed or you work for someone else, it is useful to have a free agent attitude. The past few years have shown us that working for someone else is temporary at best. Top 10 Stumbling Blocks that Limit Business Growth Never in history have more entrepreneurs launched more new businesses! In America, thousands of business open their doors every single day! Unfortunately, most of them (over 90% of them) also close their doors within two years. Businesses are started with high hopes and glorious dreams. Increase Business Profits - Ten Ways How do you increase business profits? Answer the following questions carefully, and you'll have a good start.1. Top 7 Reasons You Should Back Up Your Data Online! How much is your data worth to you? In this modern electronic-age we rely more than ever on our computers to supply us with the information we need. Chances are every piece of data you might ever rely on to make an important decision has been reduced to a digital format and resides somewhere on your computer's hard drive. Business Goals - The 10 Commandments The Ten Commandments of Goal Setting While it's good to set goals and work them into a proper plan, the fact is many people succeed in business without setting any goals. Be careful not to set your goals too high. Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database. Looking for a manufacturer or supplier of home furnishings in India ?Don't know where to begin? Want to find a source but at a loss for resources? Want to do business in India, but unsure what is the best way to go about it?This article attempts to answer some of these questions.Firstly,unless you have a link in India, you will find it a difficult task to sift through the information available on the Internet. 7 Tips On Getting Ready To Put Attraction Marketing Into Action Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your perfect clients and customers and giving them a enjoyable experience with your company. 10 Budgeting Tips for Business People and Small Companies It is possible for small companies and individual business people to cut costs without sacrificing quality. Keep these 10 budgeting tips in mind when purchasing goods and services. Plan Your Success In Seven Ways Many businesses lose money yearly because they don't think creatively about the future. They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses. Top 10 Items For A 21st Century Toolbox! Skilled workers of every age have prized their tools. I recently visited a Museum of Natural History and was amazed at the craftsmanship and precision of the sextants and chronometers that allowed explorers to map our world in the 18th and 19th centuries. How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success Did you know that there is one critical difference between average businesses and super-successful businesses?Many of the success experts who are quoted time and time again refer to this one common characteristic as the big differentiator between being mediocre and actually unlocking your true potential.Take a look at the following popular quotes and see if you can identify the common thread that ties them all together. Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1 Authors/publishers are great at getting their books written. Entrepreneurs know their products. 7 Super Ways To Drum Up More Sales 1. Use subheads throughout your ad copy. 7 Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To Seven Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To Improve Your Results OverviewAbraham Maslow said, "If the only tool you have is a hammer, every problem looks like a nail." As managers, leaders and change agents, we want to improve our organizational performance. How to Become an Expert in Your Niche Business What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche. 10 Reasons to Use Online Banking With today's technology and people's need for more information it is no wonder that online banking is growing as one of the most popular uses of the internet. Here we have listed the 10 biggest benefits to start using online banking. Top Ten Tips When Business is Slow How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:1. Create written copy to email your subscribers and other email lists.
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