10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!

In my career, I have had a total of 3 businesses myself and a few others where I am in partnerships. Each time you start a business the basics are pretty well the same. Here are 10 things I believe are really important for anyone starting up a business....

1. Don't waste your dollars on things you don't need. This alone is one of the biggest reasons people go under. You simply won't need expensive office equipment, computers, phone systems etc when starting out. You'll be surprised at how well a computer of 2 years will perform in caparison to one that's brand new for triple the price! Be real with your $$$$. The basic here is that if it's not going to make money for you, build or protect your business then simply AND quickly look/walk away so you're not tempted to buy it - extravagance has no place when your starting a business on a budget. If you've got hundreds of thousands to splurge though, forget all of the above and go to point 2!

2. Develop a plan of where you wish for you AND your business to be this time next year. You will need to think about such things as a basic marketing plan to so you know what marketing you need to do to achieve that outcome. Starting and building a business is like building a house without the framework it's bound to crumble. Think of your business plan as your roadmap - without it you don't know where you're headed or how to get there. So take a couple of hours and give it some consideration, if you're serious about developing a successful business then I'm sure you can get serious enough to schedule some time in to do it.

3. Ask and get advise - this is huge! This one factor if not done or acted upon can send you under in a quick way! Ask professionals for help and guidance, they will steer you clear of known traps that you just won't know about starting out (I've learnt this one the hard way!). You don't need to be a hero and do everything, and think of everything, yourself. Hate to tell you this but, when you start out you DON'T know everything ok - so don't embarrass yourself by thinking you do, as the only one you'll fool will be yourself(indeed years down the track I'm still learning something everyday)

4. Make sure your business look is congruent. Have a business name that explains what you do so you're customers are buying or dealing from you rather than trying to figure out what you do. BEFORE you register the name, check that you can also get the website domain for it too. It's a real inconvenience and creates dramas for your customer AND you having to explain it to everyone! Colours, style etc need to be the same throughout your website, stationary, business cards etc

5. Hire right - if you are in the retail sector than hire a people person with personality plus over someone with the skills - you can teach practical skills such as taking money etc - but you can't teach people skills. If you need someone for accounts or admin where they aren't dealing with your customers then obviously the skills are more important.

6. Base your business on how you can add value to your customers. You'd be surprised how your business it will grow by suiting the needs of your 'ideal' client AND looking after them each and every time.

7. Know, understand and keep in contact with clients you WANT to deal with - it will not only make business more pleasurable for you and the clients will love dealing with you as you're always happy etc too - happy clients, more business, more referrals, less money spent on advertising and marketing!

8. Get organised - for goodness sake, NO ONE enjoys being stuffed around by someone always giving excuses for their mess, un-organisation, forgetting to follow through, not implementing, lack of communication, being late etc etc etc - get yourself some solid an effective systems to back you up in business so you can do it right EVERY time.

9. Work WITHIN your budget - never above it. It is disastrous to think "Oh we'll get more money in, it'll be right, or oh such as such is expected to pay this month" etc - it won't be - be conservative in your spend otherwise you will go under before you can blink! Don't sign leases or contracts on anything based on a projected income - you're playing with fire and you'll be busy enough without the stress and pressure of this to add to your lot.

10. Outsource what you're not good at or don't like. I'll admit it I do not enjoy any form of admin - yet I'm a perfectionist and need everything to be systemised so it frees me up to be creative. So instead of learning how to do accounts in MYOB and instead of procrastinating for days on filing etc (after I gave both a go time and again) it was easier, quicker and more productive for me and my business to outsource it to someone who WAS passionate about doing it. Not only do they do it in a fraction of the time - but they do it well because they love doing it!

Of course I could easily keep going on - there's always something you learn in business - however I'm sure these 10 will give you a great place to start...

And one more thing ENJOY what you're doing - if you're not, you're definitely in the wrong game and now is a good time to change careers!

Abundant Success To You!

Rachael Bermingham


This article may be printed in full with author contacts and details - please send your details to info@marketingtosuccess.com if you wish to use for our records.

This article was written by Rachael Bermingham, Australian business woman, international marketing strategist and entrepreneur.


16.8 million Americans out of work; French deaths pass 12,000; South Africa extends lockdown by a fortnight. Follow the latest updates.

A reminder that you can (and should be encouraged to!) get in touch with me directly on Twitter @helenrsullivan with comments, tips and news from where you live.

Meanwhile in Zambia, the national broadcasting body on Thursday revoked the license of a private TV channel after it refused to air public messages about coronavirus, claiming it was still due payment by the government for past services.

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Industries like manufacturing could return to normal before entertainment companies, according to Whitehall sources

Ministers are looking at ending the coronavirus lockdown with a “gradual sector-by-sector approach” that could see vital industries such as manufacturing get back to work before less critical ones like entertainment, according to Whitehall sources.

Two officials said one of the main options being explored for ending the lockdown was the idea of a phased return by industry, with civil servants in the Department for Business, Energy and Industrial Strategy among those looking at how it could work.

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Notes to global health leaders on 10 and 11 January highlighted possible infection routes

The World Health Organization warned the US and other countries about the risk of human-to-human transmission of Covid-19 as early as 10 January, and urged precautions even though initial Chinese studies at that point had found no clear evidence of that route of infection.

Technical guidance notes seen by the Guardian and briefings by top WHO officials warned of potential human-to-human transmission and made clear that there was a threat of catching the disease through water droplets and contaminated surfaces, based on the experience of earlier coronavirus outbreaks, such as Sars and Mers.

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Compromise reached after Netherlands relents on ‘economic surveillance’ of beneficiary nations

A messy compromise to unlock €500bn (£438bn) of EU support for countries hit hardest by the coronavirus pandemic has been struck after Italy’s prime minister, Giuseppe Conte, warned that the existence of the bloc was at stake.

EU finance ministers on a video conference call struck a deal late on Thursday after the Netherlands shifted on a demand for “economic surveillance” of countries benefiting from €240bn of credit lines via the European stability mechanism, a bailout fund for struggling member states.

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Law against use at legal and illegal assemblies was introduced during protests

As health experts in Hong Kong call for masks to be made mandatory to tackle coronavirus, a ban on their use that was introduced in response to protests has been largely upheld by the appeal court.

The court also used its ruling to push back at accusations that its role in assessing the constitutionality of laws was an affront to Beijing.

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The northern islands of the Pacific nation were hit by a category-5 cyclone on Monday, flattening buildings, cutting power and stripping trees

The once-lush forest cover of the island of Malo has been completely denuded. Nearly every tree lost major limbs. Many were snapped at the trunk. Even cyclone-adapted coconut trees were strewn about like matchsticks. Schools and homes were destroyed.

On Monday, the tiny Pacific island country of Vanuatu was rocked by Cyclone Harold, the second category-5 storm to hit the nation in five years. The cyclone, which formed off Solomon Islands and led to the deaths of 27 people who were swept off a ferry in rough seas, went on to flatten buildings and cause severe flooding in Fiji and Tonga. But it passed through the north of Vanuatu when it was at its strongest.

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Aid agencies welcome move amid fears virus outbreak could devastate war-torn country

Saudi Arabia has started a two-week unilateral ceasefire in Yemen, in a move designed to show its awareness of the threat the coronavirus poses to a war-torn country with only rudimentary health services.

So far no Covid-19 cases have been reported in the country. However, Saudi Arabia, with which Yemen shares a border, has suffered more than 40 deaths and is projecting many more. Yemen has closed its borders.

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Draft policy released by agriculture ministry cites concern over animal welfare and prevention of disease transmission as factors behind move

The Chinese government has signalled an end to the human consumption of dogs, with the agriculture ministry today releasing a draft policy that would forbid canine meat.

Citing the “progress of human civilisation” as well as growing public concern over animal welfare and prevention of disease transmission from animals to humans, China’s Ministry of Agricultural and Rural Affairs singled out canines as forbidden in a draft “white list” of animals allowed to be raised for meat.

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Swallows and swifts on their annual flight from Africa to Europe have been found dead across Greece

Thousands of swallows and swifts migrating from Africa to Europe have been left dead by high winds battering Greece, bird watchers say.

The birds have been found in the streets of Athens, on apartment balconies in the capital, in the north, on Aegean islands and around a lake close to the seaport of Nauplia in the Peloponnese.

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Experts reexamine eggs – some dating back to bronze age – to understand origins and designs

They are about the same size as a standard Easter egg, but are rather older – with some specimens dating back five millennia, to the early bronze age.

A collection of decorated ostrich eggs belonging to the British Museum in London has been reexamined by experts in an effort to understand where they originated, and how their often elaborately painted or engraved designs were created.

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President condemns mob justice and says fears of a cult are baseless rumours designed to sow fear and panic

Vigilante groups have killed at least eight people in northern Malawi claiming to be protecting communities from “bloodsuckers”, a local official has said.

The latest victims were from Mozambique and were attacked on Monday while travelling to Tanzania through Malawi’s northern region.

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Rami Aman and others held for ‘establishing normalisation activities ... via the internet’

Hamas security forces in the Gaza Strip have arrested local peace campaigners for treason after they held a Zoom virtual conference with Israeli activists.

Eyad al-Bozom, a spokesperson from the Hamas-run interior ministry, said the prominent Palestinian figure Rami Aman and others had been detained on charges of “establishing normalisation activities with the Israeli occupation via the internet”.

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  • Justice department cites ‘malicious cyber activity’
  • Move underlines effort to keep China out of US telecoms

The Trump administration has recommended that US regulators block China Telecom from operating in the US and warned that the China-backed company was creating “substantial and unacceptable” national security and law enforcement risks for the US.

Related: US ‘very concerned’ over Huawei’s role in UK 5G network

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Farms forced to shut down operations as search continues for source of Covid-19 amid uncertainty over new industry rules

Just a few months ago Cheng Yongcai ran a thriving farm that produced 20,000 bamboo rats a year in Qingyuan in northern Guangdong province.

It was an operation that his local government actively encouraged with loans and other support, he says.

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The Senakw development aims to ease the city’s chronic housing crisis – and to challenge the mindset that indigeneity and urbanity are incompatible

The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.

This is not any old swath of underused space, however. It’s one of Canada’s smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.

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Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market

The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is “Delivering smiles”. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.

Built on nine acres in this Indian city’s financial district, it is Amazon’s single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.

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Minibuses that run on Friday evenings and Saturdays buck state’s religious restrictions

Tel Aviv is one of Israel’s most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders – a bus service that runs at weekends.

Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. “It’s a pleasure,” said Ben Uzan, a 30-year-old electronic engineer. “It’s a blessed initiative.”

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The Garbage Cafe in Ambikapur, India, is helping to tackle the country’s plastic waste problem – and their novel idea is catching on

On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadav’s main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.

But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. “The hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,” he said.

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Getting your hands on everyday staples is not always as quick and easy as it used to be – but you can still rustle up delicious dishes by making a few judicious substitutions

Like life itself, cooking at home is likely to change radically in the coming months. It will be a sanctuary for some and a chore for others, but in an era of lockdowns, we will all sometimes be frustrated by not having this or that ingredient to hand – and no longer being able to pop out to get it. How you work around that lack of ingredients may determine how well you eat in 2020. To help, we asked various chefs and expert foodies – the kind of people who improvise every day – for their tips on how to best substitute in and swap out key ingredients while still creating delicious meals.

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Majority of forces in England and Wales adopt online form allowing people to report others

New police tools that encourage the public to report people they suspect of breaching coronavirus restrictions risk fuelling “social mistrust and division”, a barrister has warned, as the majority of the UK’s forces adopt the scheme.

Twenty-six of the 43 police forces in England and Wales have launched dedicated online forms allowing people to report suspected breaches of the lockdown, such as large gatherings in parks.

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Fact check: The majority of states have less than 10% positive cases

Earlier, Dr Deborah Birx, a coordinator on the coronavirus response task force, said that 63% of the states (31 states) had less than 10% of total people tested for Covid-19 be positive. A quick glance at data provided by the Covid Tracking Project, a collaborative, volunteer-run project that collects data from local health departments, shows that about 28 states plus US Samoa meet that threshold.

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Dropping strict control measures could lead to 300,000 deaths, projections show after country’s deadliest day yet

Canada could suffer as many as 22,000 deaths from the coronavirus pandemic, even with strict physical distancing and the widespread closure of businesses and schools, Canadian public health officials have warned.

Justin Trudeau said on Tuesday that he remained confident that Canadians could continue their “disciplined” behaviour, including staying home and practicing social distancing.

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Pressure on the New South Wales government over Don Harwin after he was fined $1,000 for visiting holiday house. Follow the latest updates

Queensland health minister Stephen Miles is speaking in Brisbane. The state has recorded 13 new Covid-19 cases in the past 24 hours.

He’s also confirmed the state has issued 289 fines for breaches of public health orders. The fines begin at $1,300.

I was of course disgusted to hear that report [and] concerned for the wellbeing of that particular nurse, but nobody should treat our health workers like that. Everyone should know that the police will enforce the law and I understand charges have been laid.”

Hard to fathom, really.

Devastating US job loss figures from AP:

- 16.8 million Americans have lost their jobs in three weeks
- In the Great Depression, it took 44 weeks, or 10 months for there to be as many unemployment claims
– The figure represents 1 in 10 American workers

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Court application warns ‘many lives will be lost’ without urgent action to provide face masks

The Zimbabwean government has been taken to court over its failure to provide doctors working on the frontline of the Covid-19 pandemic with masks.

The Zimbabwe Association for Doctors for Human Rights (ZADHR) is seeking to compel the authorities urgently to provide personal protective equipment (PPE) for medical practitioners, warning that medics in the country’s troubled health sector will otherwise die.

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Ibado Mohammed Abdulle is a counsellor, friend and campaigner for women who have been made refugees in their own country by the impact of the climate crisis

The long, black hem of Ibado Mohammed Abdulle’s diya drags in the sand, creating mini tornadoes of dust under her sandals. At a circular fence of waist-high thorny bushes, she knocks on the metal sheet serving as a makeshift door. A woman’s face, partially hidden by a bright green hijab, appears. “Salaam Alaikum,” Abdulle says, “peace be upon you.”

Holding up a hand to the armed guards tasked with accompanying the visiting charity staff following her around the displacement camp, she instructs them to stay outside.

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With over 1,000 refugees and migrants left without proper sanitation, water supplies or food there is no way to contain virus, say volunteers

The last remaining volunteers working with refugees and migrants in northern France have warned that Covid-19 is spreading quickly through the makeshift camps where over 1,000 people are sheltering without proper sanitation, water supplies or food.

Care4Calais, one of the only organisations still providing emergency services to migrants and refugees in Calais, said the number of people exhibiting symptoms of Covid-19 rose from two to nine in just three days last week.

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Economic impact of global shutdown could push half a billion people into privation, researchers warn

Half a billion people could be pushed into poverty as economies around the world shrink because of the coronavirus outbreak, a new study has warned.

Poverty levels in developing countries could be set back by up to 30 years, research released by the United Nations University’s World Institute for Development Economics Research warned on Thursday.

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Despite a border with China, nation has kept confirmed cases low through quarantining, contact tracing, testing – and propaganda

A masked healthcare worker stands valiant as a soldier, flanked by a bold slogan proclaiming that “to stay at home is to love your country”. Beneath, fine print implores residents to declare symptoms or report anyone escaping quarantine.

The poster, by artist Le Duc Hiep, is just one of numerous art forms to emerge from Vietnam – from viral hand washing songs to state stamps – that reflect the war-time spirit many in the country are invoking as they try to contain the virus.

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A singular event has economists asking the same questions as everyone else: how far is there to fall – and can we ever get back?

It is New Year’s Eve 2019 and around the world stock markets are closing for business on a high note. Shares in the US are up by almost 30% on the year, those in Japan by 18%. Even in Britain, where the mood has been dampened by months of Brexit uncertainty, the FTSE 100 has risen by 12%.

Overall, it had been the best year for stocks since 2009 and traders saw no real reason why the party should not continue into 2020. The US and China looked close to an armistice in their trade war, the US central bank was stimulating the world’s biggest economy, and Boris Johnson’s decisive victory in the general election had removed any lingering doubts about whether Britain would leave the European Union.

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Contest will unfold in a political landscape transformed by pandemic that has claimed thousands of lives and millions of jobs

Democrats made their choice and on Wednesday Bernie Sanders made it official. His withdrawal from the Democratic primary race leaves Joe Biden with only one opponent: Donald Trump.

Now the stage is set for a November general election battle between two candidates with radically different visions of presidential leadership and America’s role in the world. The contest will unfold in a political landscape transformed beyond all recognition by the coronavirus pandemic that has already claimed at least 14,000 American lives and nearly 10m jobs.

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With coronavirus occupying people’s attention, the Trump administration is giving handouts to big business, appointing judges and rolling back regulations

The last time America was facing a possible economic depression, Rahm Emanuel, Barack Obama’s chief of staff, observed: “Never allow a good crisis go to waste. It’s an opportunity to do the things you once thought were impossible.”

It is advice Donald Trump and his Republican allies appear to have taken to heart.

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The truth about how you can catch coronavirus, who is most vulnerable and what you can do to avoid infection

Wearing a face mask is certainly not an iron-clad guarantee that you won’t get sick – viruses can also transmit through the eyes and tiny viral particles, known as aerosols, can penetrate masks. However, masks are effective at capturing droplets, which is a main transmission route of coronavirus, and some studies have estimated a roughly fivefold protection versus no barrier alone (although others have found lower levels of effectiveness).

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Thousands of people across the country have taken to their streets, gardens and windows to pay tribute to NHS workers and carers for the third consecutive week

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Leaving the house to take the garbage out has suddenly become a rare treat for isolated Australians, who are putting in all kinds of effort for the occasion. The Bin isolation outing Facebook group has amassed almost half a million members in under two weeks. Here are some of our favourite posts

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Uganda's president, Yoweri Museveni, has released a video of his home workout routine in a bid to encourage Ugandans to stay indoors during the country's coronavirus lockdown. The 75-year-old is shown jogging barefoot around his office before completing 30 press-ups. Museveni banned public exercise on Wednesday to limit the spread of the virus

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Leaving the house to take the garbage out has suddenly become a rare treat for isolated Australians, who are putting in all kinds of effort for the occasion. The Bin isolation outing Facebook group has amassed almost half a million members in under two weeks. Here are some of our favourite posts

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The first secretary of state has thanked NHS staff and others working on the UK’s response to the coronavirus crisis. ‘We will never forget their sacrifice,’ he said of those who had lost their lives

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Dominic Raab has said the UK must not ease up on lockdown measures going into the Easter weekend. 'Thank you for your sacrifice but we’re not done yet,' he told the public. 'We must keep going.' The lockdown measures were introduced with a three-week review, which is due next week

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Many people will get coronavirus at some point during this pandemic and in the majority of cases will be able to manage the illness themselves. Emma Hammett, a nurse and founder of First Aid for Life, offers some advice on how to look after people who have mild or moderate symptoms at home.

If you're looking after loved ones whose  symptoms are severe or getting worse, you should seek medical help immediately – particularly if they are in a vulnerable group

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