The Top 7 Marketing Tips You Dont Want To Overlook


1. Combine Emotion and Logic

Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

2. Apply The 80/20 Advertising Principal

You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.

3. Go For Dynamic Small Ads

Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.

4. Market With Postcards

Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.

5. Call To Action

The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.

6. Surprise, Surprise!

We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!

7. Send a Thank You.

Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com">http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.


MORE RESOURCES:

Plan to strike backstop deal falls through with PM facing possible cabinet revolt at home

The Brexit negotiations are on a knife-edge as Theresa May’s domestic vulnerability over the Irish border threatens to kill off hopes of an October deal, with the Brexit secretary, Dominic Raab, forced to make a dash to Brussels to seek more time from the EU’s chief negotiator, Michel Barnier.

Related: Theresa May’s reward for a Brexit deal? Political annihilation | Matthew d’Ancona

Continue reading...

Exit polls show CSU losing majority it has long enjoyed as far-right AfD makes gains

Angela Merkel’s conservative partners in Bavaria have had their worst election performance for more than six decades, in a humiliating state poll result that is likely to further weaken Germany’s embattled coalition government.

The Christian Social Union secured 37.2% of the vote, preliminary results showed, losing the absolute majority in the prosperous southern state it had had almost consistently since the second world war. The party’s support fell below 40% for the first time since 1954.

Continue reading...

It’s a very jittery start to the week amid the Khashoggi standoff, US-China trade tensions and concern about US borrowing costs. Follow all the action live

The UK FTSE 100 has just hit a new six-month low, as its early gains fizzle out.

The blue-chip index of leading sharews in London is now down 27 points at 6968.

“There is a noticeable lack of bargain hunters on Monday morning as last Friday’s rebound in select parts of the market fails to extend into the new working week.

The FTSE 100 was down 0.1% in early trading at 6,988 with investors clearly lacking confidence to snap up stocks whose share prices were badly damaged in last week’s market sell-off.

Pakistan’s stock market has made a bad start to the new week, falling over 2% in early trading.

That follows a 4% tumble last week, as investors fretted about Pakistan’s economic outlook.

Pakistan's stock markets tumbles yet again - index down 2% in biggest decline in Asia today. Its dropped by such a level or more only 10 times this year pic.twitter.com/SQ9Im7PtU5

Continue reading...

Based on real events, Kler has broken box office records and divided Catholic country

A film depicting Polish clerics as corrupt, drunken fornicators and paedophiles is smashing box office records in Poland, sparking controversy and encouraging hundreds of people to come forward with allegations of recent and historical abuse.

Based on real events, Kler (The Clergy), by the director Wojciech Smarzowski, which includes testimonies of survivors, features an alcoholic priest who encourages his lover to have an abortion, a priest accused of abusing a young boy, a senior cleric engaged in corruption and blackmail, and a grotesque, foul-mouthed archbishop cutting deals with politicians and mobsters, all operating with impunity against the backdrop of a passive and credulous society portrayed as complicit in the crimes being committed.

Continue reading...

Formerly market-leading chain, which owns Kmart, to close 142 more stores this year

Sears, the 125-year-old US department store chain that was once the biggest retailer in the world, has filed for bankruptcy after years of losses and mounting competition from online rivals such as Amazon.

The company, which owns the discount chain Kmart, has filed for chapter 11 bankruptcy in New York as it struggles with a debt burden of $5.6bn (£4.3bn). It will shut another 142 stores by the end of the year, following 46 recently announced store closures. The company had 506 Sears stores and 360 Kmart stores in August.

Continue reading...

Climate scientists have political agendas, US president says in interview with 60 Minutes

Donald Trump is doubling down on his doubts about climate change, suggesting that the climate could “change back again,” and that climate scientists are politically motivated.

Related: Don't despair: the climate fight is only over if you think it is | Rebecca Solnit

Continue reading...

Coalition back One Nation motion, but opposition and crossbenchers vote it down

The Australian Senate has narrowly voted down a motion condemning “anti-white racism”, despite government senators voting for the controversial statement echoing alt-right rhetoric.

On Monday the Senate voted 31 to 28 to reject a motion put by Pauline Hanson – the leader of the anti-immigrant nativist One Nation party – which acknowledged the “deplorable rise of anti-white racism and attacks on Western civilisation” and “it is OK to be white”.

Continue reading...

Exclusive: database shows 124 green, anti-racist and other groups spied on by undercover police

Police deployed 24 undercover officers to infiltrate a small leftwing political party over a 37-year period, the Guardian can reveal.

The police spies infiltrated the Socialist Workers party (SWP) almost continuously between 1970 and 2007, often with more than one undercover officer embedded within the party.

Continue reading...

Residents say ‘Lantau Tomorrow Vision’, the city’s largest land reclamation project, is costly and will kill marine life

Thousands of Hong Kong residents protested at the weekend over a government plan to build artificial islands to deal with the city’s severe housing shortage.

Hong Kong leader Carrie Lam last week announced a plan to reclaim about 1,700 hectares (4,200 acres) from the ocean and build infrastructure and transportation links to create a major business district. The islands, which would be Hong Kong’s largest land reclamation project, would eventually house up to 1.1 million residents over the next few decades.

Continue reading...

Crowdfunding campaign easily covers $18,000 fine, but money will be sent to mental health charity

Two New Zealand women who were ordered to pay damages by an Israeli court for their role in Lorde cancelling a Tel Aviv concert have raised the sum through donations – but plan to give the money to the Gaza Mental Health Foundation instead.

Last week an Israeli court ruled Justine Sachs and Nadia Abu-Shanab of New Zealand must pay damages to Israeli teenagers Shoshana Steinbach, Ayelet Wertzel and Ahuva Frogel totalling more than NZ$18,000 ($11,700) for writing a letter urging Lorde to cancel her gig, which she did.

Continue reading...

Kensington Palace says Duchess of Sussex, who is on tour in Australia with her husband, is pregnant

The Duke and Duchess of Sussex have announced they are expecting a baby next spring.

A statement from Kensington Palace said: “Their Royal Highnesses have appreciated all of the support they have received from people around the world since their wedding in May and are delighted to be able to share this happy news with the public.”

Continue reading...

Dunkirk is a month into a project that makes it the biggest European city to offer free public transport. So what do people think?

One month after the French channel port of Dunkirk introduced free public transport for all, a small revolution is taking place.

Two women, perfect strangers until now, are chatting across the aisle about nothing in particular. One admits she sometimes takes the bus “just for the fun of it”. A young man wearing headphones is charging his mobile in a socket just above the “request stop” button.

Continue reading...

The city has more than 1,400 tianguis – open-air markets that operate on certain days of the week – and many have been around for centuries. Professor Joseph Heathcott uses satellite images to highlight these unique spaces

Continue reading...

The new Asian Town mall was designed to cater to Qatar’s roughly 2 million migrant workers – but critics say it is simply a way to segregate them

At first glance, it is like any other entertainment complex in Qatar: a giant shopping mall, a multiplex cinema and an amphitheatre for musical shows. But there are no high-end boutiques, no women … and no Qataris.

Welcome to Asian Town, an entertainment and shopping venue in the heart of the largest labour camp in Qatar, on the outskirts of the capital, Doha. Each day, thousands of young men gather here from the workers’ dormitories that stretch out into the desert for miles around, to enjoy mutton curries, Bollywood films or just a sanctuary from the searing heat.

Continue reading...

After 20 years, squatters occupying the Amsterdamse Droogdok Maatschappij former shipyard have been ordered to leave. Photographer Sanne Derks met members of the community, who say moving elsewhere is impossible

Continue reading...

Thousands of documents analyzed by the Guardian provide the most comprehensive picture yet of what happened to immigrants prosecuted under the Trump administration’s zero tolerance policy

Continue reading...

At least six people killed in Aude department as rivers burst banks and roads cut

At least six people have died during heavy storms that cut off many roads and caused rivers to burst their banks in parts of south-western France, officials said Monday.

Aude department, which includes the fortress city of Carcassonne, was particularly badly hit.

Continue reading...

Hassan Adan Isaq, 23, shot for his role in attack that killed 600 people

Somali authorities have executed a 23-year-old man in Mogadishu for masterminding a bombing that killed about 600 people and injured hundreds more in the city exactly a year ago.

The explosion was one of the most devastating single strikes by Islamic militants in recent decades. Hassan Adan Isaq was shot by a firing squad early on Sunday, a Somali military judge said.

Continue reading...

Automaker’s plans come at a $740m price, of which taxpayers would cover $239m, and insists public assistance is necessary

For three decades, the 18-story, beaux arts Michigan Central Station sat vacant on downtown Detroit’s edge, a hulking, decaying symbol of the economic struggles in the city around it. Today, as greater downtown rebounds, it’s one of the last vestiges of an era the city is trying to put behind it.

Related: The death of Detroit: how Motor City crumbled in the 90s – in pictures

Continue reading...

A Facebook campaign turned Raices into a symbol of zero tolerance opposition almost overnight. The Guardian visits the team on the ground

From the outside it does not look like much – a tucked-away corner unit opposite a health-food shop in a low-slung, low-rent strip mall in a humdrum suburb on the outskirts of San Antonio.

Despite the modest surrounds, this is the home of a fiercely determined force battling one of the highest-profile and controversial policies of the Trump administration, the separation of families at the southern border.

Continue reading...

Opposition MPs urge protests against the purchase of millions of dollars worth of cars for upcoming leaders’ meeting

Papua New Guinean opposition MPs have called for a nationwide strike this week amid growing anger at the government’s decision to buy 40 Maseratis for its Apec forum next month.

The PNG government – which as well as hosting Apec is also dealing with a devastating earthquake recovery, a nationwide medication shortage, a polio outbreak and worsening TB rates in addition to generally high rates of poverty – last week imported 40 of the luxury vehicles via charter plane from Italy.

Continue reading...

Josh Frydenberg backs Shorten’s plan to end right to disciminate while PM refuses to commit

The Morrison government is split on whether to support Labor’s call to amend discrimination law to prevent religious schools firing gay staff.

The Liberal deputy leader, Josh Frydenberg, and candidate for Wentworth Dave Sharma backed Labor’s call but Scott Morrison refused to commit to extend his promise to prevent discrimination against students.

Continue reading...

Survey across 15 countries finds 90% of teenagers in Kenya, Mexico, China and Nigeria hopeful for the future – in stark contrast to those in developed nations

Continue reading...

Young people talk about how it feels to grow up in 2018, from dealing with racism in New York and fighting for LGBT rights in Jakarta to facing exam pressures in the Kenyan Rift Valley and the importance of giving back to society in Delhi

Continue reading...

Every other minute, a woman or girl dies as a result of pregnancy complications or childbirth. Why has the global decline in maternal mortality stalled?

According to the latest UN global estimates, 303,000 women a year die in childbirth, or as a result of complications arising from pregnancy. This equates to about 830 women dying each day – roughly one every two minutes.

Continue reading...

The philanthropist warns that stability in Africa makes a huge difference to the world, and that investing in the health and education of its young people is vital

What worries Bill Gates most? The booming population of Africa looms over his foundation’s latest global survey. By the end of this century there will be 4 billion more people on Earth – and 3 billion of these extra souls will be born in Africa. The challenge, he says, is that “Africa must almost quadruple its agricultural productivity to feed itself. That’s very daunting.”

The philanthropist is torn between sending out a message of hope and a message of fear when I meet him at his foundation’s spacious campus in the heart of his hometown, Seattle.

Continue reading...

In a country where one in four women have a child by 19, and health workers offering birth control have been met by men with machetes, confronting myths about contraception is vital

A woman lies on her back, a one-year-old straddling her. One hand is over her eyes, the other held out. A nurse gently inserts a small white strip of contraceptive implant into her upper arm while her baby plays on her. They beckon me in. Privacy hardly seems to be an issue here.

I am in a tent in Rwibale, in the Kyenjojo district of Uganda. We have driven for about five hours from Kampala to get here. It is a place that Prosper Kigumire, who is showing me around, describes as “peri-rural”. It seems rural enough, a village – if that. I am with the mobile outreach team of Marie Stopes International. “I have four children so this does not hurt,” says Monica, the women who is getting the implant. “I have no husband.”

Continue reading...

Should the kingdom make good on its warnings, the repercussions could be felt around the world

Saudi Arabia enjoys a privileged position both in geopolitical and economic terms. It will have a powerful hand to play if tensions with the US and the west escalate and it follows through with Sunday’s warning of retaliation.

Its vast oil reserves – it claims to have about 260bn barrels still to extract – afford the most obvious advantage. The kingdom is the world’s largest oil exporter, pumping or shipping about 7m barrels a day, and giving Riyadh huge clout in the global economy because it wields power to push up prices.

Continue reading...

Tracking right to lure AfD voters while rocking the boat in the coalition government turned off moderate Germans

It is, as Der Spiegel said, as if the all-conquering Bayern München, Germany’s most successful ever football club, had been ignominiously relegated – but with rather more far-reaching consequences.

The CSU, the sister party of Angela Merkel’s CDU, has dominated Bavarian politics for six decades, winning absolute majorities in 12 of the past 13 elections. And it has not done a bad job: the well-heeled home state of BMW and Siemens has the highest employment and lowest crime rate in the country.

Continue reading...

The archbishop of Constantinople has granted Ukraine’s wish for a church independent of Moscow

Donald Trump seems strangely in awe of Vladimir Putin. Theresa May’s attempts to face down the Kremlin after Salisbury have had limited impact. But has Putin finally met his match in Bartholomew I, the 270th archbishop of Constantinople-New Rome, ecumenical patriarch, and “first among equals” of the Eastern Orthodox church?

In the 2,000-year struggle between church and state, Barth-olomew chalked up a notable victory last week. Defying protests from the Kremlin and Russia’s clergy, the archbishop granted Ukraine’s wish to establish an independent church that will no longer answer, as it has since 1686, to the Moscow patriarchate. The decision was taken at a synod at Orthodox “headquarters” in Istanbul, formerly Constantinople.

Continue reading...

Rather than annoy a trading partner, the Tories turn a blind eye to the country’s excesses

Imagine how this government would have reacted if last weekend either Russia or Iran had abducted – and in all likelihood murdered – one of their dissident journalists within the sovereign territory of another country.

In fact, we do not need to imagine it. We need only look back five months to the faked assassination of the Russian journalist Arkady Babchenko on the streets of Kiev. It took the then foreign secretary, Boris Johnson, less than 24 hours to issue an official statement not only saying how appalled he was, but leaving no doubt that the Russian state was responsible and saying it must be held to account.

Continue reading...

Pope Francis has made a saint of murdered Salvadoran archbishop Óscar Romero, one of the most contentious Roman Catholic figures of the 20th century. In a ceremony before tens of thousands of people in St Peter’s Square, Francis declared Romero and Pope Paul VI saints along with five other lesser-known people.

Continue reading...

People from across Germany have marched through Berlin to protest against racism, xenophobia and the far right in one of the country’s biggest rallies of recent years. Organisers put the turnout at 242,000 people. The demonstration on Saturday followed anti-immigration protests in several eastern cities during the summer.


Continue reading...

The US president says he will speak to Salman about the disappearance of the journalist. Trump says the US government will find out what happened to Khashoggi. US officials say they are seeking answers from the Saudi government.

Trump vows ‘severe punishment’ if Saudis killed Jamal Khashoggi

Continue reading...

Donald Trump has made it clear that whatever the outcome of the inquiry into the disappearance of the journalist from the Saudi embassy in Istanbul, the US will not forgo lucrative arms deals with Riyadh. The president says the possibility of Saudi Arabia sourcing its arms from Russia or China instead is unacceptable

• Trump announces Khashoggi investigation but says he will not halt Saudi arms sales

Continue reading...

The quinceañera, the 15th birthday rite of passage into womanhood, is widely celebrated in Latino culture. The ostentatious display of wealth at these events is important, even in communist Cuba. The photographer Diana Markosian has documented the tradition in her Over the Rainbow project, which has been awarded the third Elliott Erwitt Havana Club 7 Fellowship. It will be on display at Paris Photo in the Grand Palais from 8-11 November

Continue reading...

Aerial footage shows the extent of the damage along Florida's coastline after the devastating impact of Hurricane Michael, the strongest US storm in more than 25 years. It made landfall near Mexico Beach – as seen in this video – with winds of up to 155 mph

Continue reading...

First lady Melania Trump says she could be 'the most bullied person' in the world, or one of them, judging by 'what people are saying about me'. She made the remark during a television interview for Good Morning America. The first lady said there are people in the White House who are not trustworthy and she had let her husband know about them

Continue reading...

odrnews.com ©