Private Practice Success: 10 Essentials for Starting a Practice
As a counselor, therapist or healing professional (massage therapist,
physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time to prepare and plan as you build your private practice will help you avoid costly and time-consuming mistakes. Below are ten areas to address to help ensure your success.
1. Get Your Life in Excellent Shape
Counselors, therapists and healing professionals know that our personal lives affect
our professional lives, yet many who are struggling to market a private practice fail
to take this into account. Look at all aspects of your life and determine what seems
to be working for you and what needs to change. Determine any activities you need
to reduce or eliminate in order to have the time and energy to market your practice.
Examine your lifestyle and personal work habits and see where improvement needs
to be made. The more your life is on order, the more time and energy you will have
for marketing and building a practice.
2. Develop a Financial Plan
Before you start your private practice, assess your financial situation and make a
financial plan. Make sure you have funds from other sources until your practice
becomes established. Do not put your self in a position where you are desperate to
secure clients in order to pay your bills. Potential clients may sense your
desperation and may not be eager to hire you. Feeling secure financially will allow
you to market and build your practice with greater confidence and ease.
3. Know that You Are a Business Owner
It is essential that you start seeing yourself as a business owner if you haven't made
this mind-shift already. You must pay careful attention to all aspects of your
business--your revenue and expenses, how you spend your time, methods of
attracting clients, and developing operating systems that allow your business to run
4. Develop a Vision for Your Practice
It's difficult to get somewhere if you don't know where you are going. Develop a
detailed vision of what you want your priavte practice to look like in 6 months, 1
year and 5 years and write it down. How many clients do you want to have? What
days and hours do you want to work? How much income do you need/want? The
more clarity and specificity you have, the more likely you will turn your vision into
5. Develop at Least One Specialization
Helping and healing professionals new to private practice often fear that if they are
too narrow in the type of services they offer, they will rule out many other potential
clients. The opposite is actually more often true as people tend to want to hire
specialists. The more targeted you are in marketing your practice, the more you will
stand out from others and become known for your expertise. In addition, it's easier
to market your practice to a particular group if you know where to find them.
6. Determine Any Negative Attitudes and Fears You Have About Marketing
Many counselors, therapists, and healing professionals are uncomfortable with the
marketing aspect of being in private practice. They see their role as to be there for
others and not to promote themselves. Our repeated exposure to negative and
manipulative types of marketing further contributes to the belief that marketing
ourselves is somehow inappropriate. Any negative attitudes and fears you have
about marketing a practice need to be eliminated. You can and should find ways to
market with integrity and authenticity. Be proud of your services and have
confidence that you have something to offer people that they need and want.
7. Develop a Marketing Plan
In order to market your private practice successfully you must have an integrated
marketing plan. One of the most common mistakes helping and healing
professionals make is trying a few methods of marketing your practice haphazardly,
and when the results are not immediate, they erroneously assume the techniques
don't work. Flourishing private practices are frequently built upon a number of
marketing strategies that work together over time. To market effectively you must
make yourself repeatedly visible to potential clients and referral sources so that they
get to know and trust you.
8. Choose Marketing Methods That Excite You
Take some time to explore and develop marketing methods that suit your unique
talents and interests. There are numerous ways to promote your practice. To get
ideas, read books, take courses, ask other professionals how they built their
practices, or hire a marketing consultant or coach. Marketing can be an enjoyable
and creative process that provides a balance to the work you do with your clients.
Find a way to take pleasure in this aspect of your business and you will be more
motivated to do it.
9. Make a Commitment To Build Your Practice
Typically it can take anywhere from 1-3+ years to build a full practice. Exactly how
long will depend on several factors including the size of your current network, how
effectively you market, the demand for your area of expertise, and how much time
you spend developing your practice. Make a commitment to take action steps on a
regular basis. It's best if you set aside a specific amount of time on a weekly basis
for marketing your practice, and try to stick to this schedule even when you become
discouraged or become tempted to allow other things to take priority.
10. Get Support
Because you will be primarily working alone, you may feel isolated and discouraged
at times. It's important to have people and resources you can access for support.
Most successful people have consistently had other people helping them. Whether
you get expert guidance from a professional business coach or consultant, or get
help from your colleagues and friends, getting support, guidance and feedback on
your ideas and goals is essential. The more support you get, the greater your
chances of success with your private practice.
Many professionals who are having difficulty building their private practices tell me
the reason they can't get clients is either because there is too much competition or
because of tight economic times. While it may be true that competition for clients
has increased and that financial resources are limited for many people, there will
always be those professionals in your particular field who do have a full practice.
Competition is not going to go away and you have you don't have control over the
economy. You need to find a way to develop and sustain a private practice in spite
of these apparent obstacles. If you act on the above ten guidelines on a consistent
basis, you should have a thriving practice within a few years. Be persistent, believe
in yourself, learn from your mistakes, and most importantly, get out there and
market your practice.
Juliet assists helping and healing professionals (coaches, therapists, counselors,
massage therapists, chiropractors, etc.) who are struggling to build their practices.
She helps her clients overcome resistances to marketing, learn no or low-cost
marketing strategies, create compelling promotional materials, and write effective
A graduate of both Coach U, The Institute for Life Coach Training and member of
The School of Coaching, Juliet has been a practicing coach for almost 7 years. Juliet
is also the Director of the Canadian Office of The Institute for Life Coach Training, a
training program for therapists wanting to become coaches. She is former member
of the founding board of the Vancouver Chapter of the International Coaching
Federation (ICF) and a current member of the ICF and Coachville.
Juliet can be reached through her website at: www.julietaustin.com">http://www.julietaustin.com or
through her marketing blog at www.marketingaprivatepractice.com">http://www.marketingaprivatepractice.com
Four Democratic women targeted by Trump accuse him of following an ‚Äėagenda of white nationalists‚Äô at a press conference
Four Democratic congresswomen of color targeted by Donald Trump‚Äôs racist attacks have accused the US president of following an ‚Äúagenda of white nationalists‚ÄĚ and asked that Americans ‚Äúdo not take the bait‚ÄĚ of his divisive rhetoric.
In a joint press conference at the Capitol, the congresswomen spoke out after Trump said they should ‚Äúgo back‚ÄĚ to the ‚Äúcrime infested‚ÄĚ countries they came from, prompting condemnation in the US and across the world.
Next PM will be told in ‚Äėno uncertain terms‚Äô that axing backstop amounts to no deal
Boris Johnson and Jeremy Hunt‚Äôs Brexit plan to axe the Irish border backstop from the withdrawal agreement will be rejected outright by the European Union, EU sources have said.
Informed sources say that it is doomed to failure and if the next prime minister goes to Brussels with such a plan, he will be told in ‚Äúno uncertain terms‚ÄĚ that it amounts to a declaration of no deal.
Evelyn Beatriz Hern√°ndez was jailed for murder after she was ruled to have induced abortion
A 21-year-old woman who gave birth to a baby in a toilet in El Salvador has returned to court for a second trial for murder in a case that has drawn international attention because of the country‚Äôs highly restrictive abortion laws.
Evelyn Beatriz Hern√°ndez, who says she was raped and had no idea she was pregnant, had already served 33 months of her 30-year sentence when the supreme court overturned the ruling against her in February and ordered a fresh trial with a new judge.
Platinum cards of former Malaysian prime minister used for spree at jeweller in Italy, say prosecutors
Credit cards belonging to the disgraced former prime minister of Malaysia were used to spend more than $800,000 at a jeweller in Italy in a single day, a court in Kuala Lumpur has heard during his corruption trial.
The spending spree took place at De Grisogono, a Swiss luxury jeweller, in Italy on 8 August 2014 where items worth 3.3m Malaysian Ringgit ($803,000 or ¬£645,000) were purchased on Najib Razak‚Äôs Visa and Mastercard platinum credit cards, the court was told.
Candidate to lead European commission seeks to win over MEPs and seal knife-edge vote
The woman seeking to replace Jean-Claude Juncker as the European commission president has made last-minute pledges on the climate crisis, Brexit, an EU minimum wage and gender quotas for company boards as she faces a knife-edge vote on her candidacy.
In leaked letters to the leaders of two of the EU parliament‚Äôs main political groups, Ursula von der Leyen, who was nominated two weeks ago by the heads of state and government for the top EU post, has sought to win over critical left-leaning MEPs at the risk of alienating some on the right.
Human Rights Watch calls on Croatia to end illegal practice of forcing people back over Bosnian border
After months of official denials, Croatia‚Äôs president has admitted that the country‚Äôs police are involved in the violent pushbacks of migrants and asylum seekers apprehended inside the country.
The best chance for thousands of refugees stuck in Bosnia is to cross its border with Croatia to make it to the European Union. For the past year there has been repeated evidence of police using force against those who have made it across the border and then dumping them back in Bosnia.
Budget airline says it plans to close some bases and will carry fewer passengers
Ryanair has warned delays to deliveries of Boeing‚Äôs 737 Max aircraft will reduce passenger numbers next year and it plans to downsize or close bases at some airports as a result.
Europe‚Äôs biggest budget carrier has ordered 135 of the 737 Max models, which remain grounded after two crashes in Indonesia and Ethiopia killed a total of 346 people. Boeing has yet to convince regulators that software modifications are sufficient to ensure the plane‚Äôs safety.
Daily Stormer publisher incited his readers to contact Tanya Gersh, who received threatening emails, texts and voicemails
The publisher of a neo-Nazi website, who organized a ‚Äútroll storm‚ÄĚ to target a Jewish woman and her family with months of abusive messages, should have to pay more than $14m in damages and remove all posts that encouraged his readers to contact her, a US judge has recommended.
The US magistrate judge called the harassment campaign, launched by the Daily Stormer publisher Andrew Anglin a month before Donald Trump‚Äôs inauguration, ‚Äúegregious and reprehensible‚ÄĚ. Anglin targeted Tanya Gersh, a Jewish real estate agent in Whitefish, Montana, a town where the prominent white nationalist Richard Spencer and his family have sometimes lived.
Thousands of Aleppians are using a Facebook group to share their way of life before the Syrian war
Going to the hammam was once a beloved ritual for Aleppo resident Atef Shikhouni and his friends. Recalling the boisterous, joyful experience, the 55-year-old wrote: ‚ÄúHere is a man shouting, ‚ÄėWhere is the soap?‚Äô while another one is asking for the shampoo and a third wants someone to rub his back. It becomes very noisy. After spending some time in the sauna, it is time for the ‚Äėrubbing man‚Äô. He uses a rough loofah to rub my body mercilessly and I pray it will end without any damage.‚ÄĚ
But that was before the outbreak of war in Syria. ‚ÄúToday, the bath is cold and has no soul,‚ÄĚ the sports teacher wrote in February 2017, shortly after the worst of the fighting in Aleppo had ended. ‚ÄúCruel are our days, exactly like our bath today.‚ÄĚ
Perth really is about as bland a built environment as you could imagine, luckily set on amazing natural beauty. But its planning is still rooted firmly in 1950s style suburbia and auto dependence. Car ownership is one of the highest in Australia, which nationally is one of the highest in the world. Vibrancy is lacking, community occurs despite, not encouraged by, the built environment. Walking is hardly done, and the streets of suburbia are deserted as everyone drives.
Will a $60bn development to house 1.1 million people help to ease the world‚Äôs most unaffordable property market or is it simply ‚Äėpouring money into the sea‚Äô?
‚ÄúReclamation is unavoidable,‚ÄĚ Hong Kong‚Äôs leader, Carrie Lam, told journalists in a Q&A session on land supply last year. ‚ÄúIn the long term, many developing cities have to adopt this choice.‚ÄĚ
Hong Kong suffers from chronic overcrowding and housing shortages ‚Äď a situation made worse by the 150 residence permits a day that have been issued to mainland Chinese citizens since 1997. Additionally, 62% of land is ‚Äúlocked up‚ÄĚ or ‚Äúsemi-locked up‚ÄĚ by law or regulatory constraints due to environmental reasons in terms of land development, according to the thinktank Our Hong Kong Foundation.
More than half of all textiles produced each year include plastic. Now the urgent search is on for a more sustainable way to clothe the world
It was probably the only time a 93-year-old has stolen the show at Glastonbury‚Äôs Pyramid stage. Sir David Attenborough had important things to say when he warmed up for Kylie Minogue last month. After showing scenes from Blue Planet 2, the wildlife series credited with inspiring a sea change in attitudes towards plastics pollution, the broadcaster thanked festival goers and organisers for banning single-use water bottles. ‚ÄúThis great festival has gone plastic-free,‚ÄĚ he said to cheers. ‚ÄúThank you! Thank you!‚ÄĚ
Kylie‚Äôs crowd was right to feel virtuous ‚Äď single-use plastic is an oil-derived menace to marine life ‚Äď but how many paused to look down at the elastic in their waistbands, the polyester in their T-shirts and the nylon in their shoes? Plastic in what we wear may be less visible than it is in bottles or straws, but it is no less toxic. Yet somehow we have woven it so tightly into our throwaway society that we barely notice it, even when it is on our own backs. Now there are moves ‚Äď at the top and bottom of a complex global supply chain ‚Äď to do something about it.
Twenty seven per cent rise to 1,187 deaths puts country on par with US in terms of per capita fatalities
Scotland‚Äôs drug-related death toll has increased by 27% over the past year to reach a record high of 1,187, putting the country on a par in terms of the fatality rate per capita with the United States, where synthetic opioids like fentanyl have devastated drug-using populations.
The death rate is now more than three times that of England and Wales, and has more than doubled since 2008, when there were 574 deaths.
- the employment level is at a record high - there are 3.7m more people in work than in 2010 - wages have grown faster than inflation for almost a year - female unemployment has fallen to a new record low of 3.6% pic.twitter.com/V9C5NMXW9l
Andy Bruce of Reuters has also spotted that rising self-employment is making up for a drop in the number of employed workers.
Cause for concern?
That there was any employment growth at all in 3 months to May is down to a hefty increase in self-employment.
From second-hand train seats to old school cupboards, the artist has transported discarded objects from his west African homeland to create a ‚Äėparliament of ghosts‚Äô
‚ÄėWe‚Äôre haunted all the time by ghosts of the past,‚ÄĚ says Ibrahim Mahama as we sit on dirty old plastic second-class Ghana Railways carriage seats in Manchester‚Äôs Whitworth Art Gallery. Even these seats from an abandoned railway? ‚ÄúEspecially these,‚ÄĚ he says, smiling.
Mahama, a junkyard utopian whose art involves recycling stuff that‚Äôs lost its purpose, bought up rows and rows of these seats. He packed them into shipping containers and sent them on a 5,000-mile trip, from his west African homeland to the Whitworth, along with some school cupboards no longer fit for purpose, exercise books of children now grown up, and the minutes of Ghanaian parliamentary debates now deemed obsolete.
Chief of leading aid agency warns that halfway through current funding year, less than a third of required money has been donated
The head of one of the world‚Äôs leading aid agencies has issued a stark warning over the ‚Äúalarming lack of funding‚ÄĚ for global humanitarian crises.
Jan Egeland, secretary general of the Norwegian Refugee Council, noted that halfway through the current funding year, humanitarian organisations had received less than a third of money ‚Äď 27% ‚Äď needed to provide relief to people affected by crises worldwide.
Ripping off the bandage of food aid and investing in self-sufficiency is the only way to fight malnutrition
Billions are spent on humanitarian aid, yet nearly 60 million children across Africa go to bed hungry.
Efforts to alleviate the constant cycle of droughts, poverty and war have caused new problems. The biggest of these is a crippling dependency on food aid that is undermining much of the continent‚Äôs efforts to feed itself.
India and Bangladesh drive progress but UN study identifies vast inequalities between countries and among poor
The UN‚Äôs key global poverty index has identified that conditions for the world‚Äôs poorest 40% are improving more quickly than for those just above them.
The positive trend has been identified in the latest assessment of world poverty collected by the UN Development Programme, which quantifies relative impoverishment across the globe by multiple factors.
The president seems to regard divisive, nativist rhetoric as his best chance of staying in the White House. Analysts say he may be right
It was foul and repugnant. But was it a vote winner?
Donald Trump‚Äôs bigoted tirade against four congresswoman of colour, telling them to ‚Äúgo back‚ÄĚ to the countries they came from, prompted widespread revulsion ‚Äď the comments ‚Äúdrip with racism,‚ÄĚ said the Senate minority leader, Chuck Schumer ‚Äď and yet will not necessarily damage his chances of reelection.
Trump telling four politicians of color to ‚Äėgo back‚Äô to countries they came from shows more than just his own nativist instincts
In an unfashionable corner of Washington, with African American community activists standing behind him, House speaker Paul Ryan described Donald Trump‚Äôs view that an American-born judge was not qualified to preside over a case because of his Mexican heritage as the ‚Äútextbook definition of a racist comment‚ÄĚ.
The cost of keeping China out of the region is too great. We must build forces that could counter its operations instead
Let‚Äôs be honest: Australians have never had much time for our South Pacific neighbours.
The island nations that lie to our north and north-east, stretching from Papua New Guinea and Solomon Islands to Vanuatu, Fiji and beyond, may be close to us geographically, but we have not found them especially interesting, important or profitable.
Donald Trump has said that his tweets on Sunday were 'not at all' racist after he was questioned by the media as he walked up the podium at his Made in America showcase speech.
On Sunday, the US president used racist language to attack four progressive Democratic congresswomen, telling them to 'go back and help fix the totally broken and crime[-]infested places from which they came'. Trump did not name his targets, but the attack was directed at a group of liberal congresswomen who have had a run-in with the House speaker, Nancy Pelosi, and who are sometimes referred to as 'the Squad': Alexandria Ocasio-Cortez of New York, Ayanna Pressley of Massachusetts, Rashida Tlaib of Michigan and Ilhan Omar of Minnesota
Arriving in Brussels on Monday, the UK‚Äôs foreign secretary said there was still time to save the Iran nuclear deal. European powers are trying to preserve the landmark deal, which the US abandoned unilaterally a year ago. Iran recently announced it would start enriching uranium beyond agreed limits
Officers dressed in riot gear have fought with demonstrators inside a shopping centre in the residential district of Sha Tin, as they tried to disperse tens of thousands of people rallying against an extradition bill that would allow suspects to be sent to mainland China to face trial. Millions have taken to the streets in the past month in some of the largest and most violent protests for decades
Thousands of homes have been left without power after Storm Barry battered parts of Louisiana early on Sunday. The storm flooded highways, forced people to scramble on to rooftops, and dumped heavy rain as it made landfall 160 miles west of New Orleans. Authorities have warned of disastrous flooding across the Gulf Coast
The death toll in Nepal from flash floods and landslides in the past three days rose to 47 on Sunday, with dozens more injured or missing. Incessant monsoon rains have pounded many areas in the mountainous country, submerging large portions of land, inundating homes, and destroying bridges and roads across the country
Members of the public stepped in to direct traffic in central Manhattan on Saturday night after a power outage knocked out traffic lights and other infrastructure in the heart of New York. Thousands of people streamed out of darkened buildings, crowding Broadway pavements next to bumper-to-bumper traffic. The outage came on the anniversary of the 1977 New York City blackout that left most of the city without power
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