Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips
Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?
If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."† Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.
If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.
You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:
1.Write dazzling home-page copy that grabs your visitors by the collar.
Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.
Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."
2. Quote a client or customer using their testimonial.
In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.
3. Let your visitor know your financial success.
Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success
- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products
4. Present solutions for your visitor's problem or challenge.
When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.
5. Speak to your audience's resistances.
In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.
6. Flatter your reader.
Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."
7. Use power words to entice your reader to take action.
Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.
Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?† Or, How will her life look after she reads your book?
Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
The Guardian has investigated scores of reports of US-led strikes targeting al-Shabaab, which have risen to unprecedented levels
Dozens of civilians have been killed and wounded in Somalia as US-led airstrikes against Islamist militants increase to unprecedented levels, a Guardian investigation has found, raising fears that Washington‚Äôs actions could bolster support for extremists.
The escalation in strikes is part of the Trump administration‚Äôs broader foreign policy strategy in Africa and the Middle East. There have been 34 US airstrikes in Somalia in the last six months ‚Äď at least twice the total for the whole of 2016. Continue reading...
Chancellor welcomes SPD vote to begin negotiations but both sides have vocal doubters
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The three-day government shutdown is over, as Donald Trump signed a short-term spending bill that would provide a temporary respite from the crisis until 8 February.
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Clergy among hundreds detained as Catholic church leads call for president to step down
Hundreds of people have been arrested in a wide-ranging crackdown in the Democratic Republic of the Congo after fresh protests against the continued rule of President Joseph Kabila.
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The west cannot afford to lose Ankara‚Äôs role as a countervailing force to a Russian-imposed peace
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Sweden‚Äôs foreign minister says the situation has worsened since the bookseller was taken by police while travelling on a train to Beijing
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Gui Minhai, 53, was taken on Saturday by about 10 plainclothes officers as his train stopped at a station outside the Chinese capital. His current whereabouts is unknown. Continue reading...
Falling rocks from Kusatsu-Shirane, north-west of Tokyo, leave one dead and 12 injured
A member of Japan‚Äôs self-defence forces died and about a dozen skiers were injured after a volcano erupted near a ski resort, triggering an avalanche and sending rocks raining down on the slopes.
The skiers were injured when they became trapped by the avalanche or were hit by falling volcanic rocks from Mount Kusatsu-Shirane, according to local media. Five were seriously injured, but none was in a critical condition, rescuers said. Continue reading...
Video streaming service announces it added 8.33m subscribers in final three months of 2017, including 6.36m internationally
New subscribers drawn in by shows including Stranger Things, Bright and The Crown helped push the valuation of Netflix past $100bn on Monday for the first time.
Releasing its latest quarterly figures the video streaming service announced it had added 8.33 million subscribers in the three months to the end of December. Continue reading...
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Chelsea Manning, the former whistleblower who is now running for the US Senate, is defending herself against accusations that she has forged links with the far right after she appeared at a pro-Trump party thrown by notorious conspiracy theorist Mike Cernovich.
Related: Chelsea Manning: 'I'm a very different person than I was 10 years ago' Continue reading...
Amid policy changes at social network, media mogul criticizes it for failing to ‚Äėadequately reward‚Äô publishers that add value and integrity
Rupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their content.
‚ÄúIf Facebook wants to recognize ‚Äėtrusted‚Äô publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies,‚ÄĚ the News Corp chairman said in a statement. ‚ÄúThe publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services.‚ÄĚ Continue reading...
Quartet of Japanese tourists ordered steak, grilled fish and water and were charged ‚ā¨1,100 in restaurant
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Another three women in the same group suspected they might be taken for a ride at the restaurant near St Mark‚Äôs Square and ate elsewhere, the Ansa news agency reported, but still ended up paying ‚ā¨350 (¬£308) for three dishes of seafood pasta. Continue reading...
In a letter to Justin Trudeau, 250 scientists highlight their concern over the imminent end of a research program to better understand climate change
Canadian climate science is facing a looming crisis whose repercussions could be felt far beyond the country‚Äôs borders, hundreds of scientists have warned, after the Canadian government failed to renew the country‚Äôs only dedicated funding program for climate and atmospheric research.
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Comedian branded insensitive for tweet that Dunedin, the country‚Äôs oldest city, would benefit from a rebuild
British comedian Jimmy Carr has caused offence in New Zealand by suggesting the country‚Äôs oldest city ‚Äď Dunedin ‚Äď could be improved by an earthquake.
The comedian has been touring the country and last night performed in Dunedin, on the lower east coast of the South Island. Continue reading...
Rampant development has emphasised a widening social gap in Mashhad, the starting point of last year‚Äôs anti-government protests
The wave of anti-government protests in Iran at the end of December began in one of the country‚Äôs conservative strongholds: its second city, Mashhad. Site of the huge Imam Reza shrine that draws more than 20 million Shia pilgrims a year, the city‚Äôs population has ballooned to around 3 million in recent years. After a proposed modernisation of the area around the shrine complex by architect Dariush Borbor was abandoned following the Islamic revolution, rampant development in the last two decades may have helped aggravate social forces hitting the streets today.
It‚Äôs been rumoured that hardline rivals to Iran‚Äôs reformist president Hassan Rouhani orchestrated the street protests from their nationalist-religious base of Mashhad. Azar Tashakor, a 50-year-old urban sociologist whose father made pilgrimages to the city and who later studied there, thinks this underestimates a widening social gap. Continue reading...
With the highest house prices in the world, and most of its land unbuildable, the city has found a new way to expand ‚Äď by moving facilities into caves in the mountains
There is a particular bridge in Hong Kong that offers spectacular views: the mouth of a river on one side, and near-identical rows of white apartment blocks and mountains on the other.
No matter where you look, though, you can‚Äôt escape the stench of sewage. It wafts up from the treatment plant at Sha Tin, originally built on the city‚Äôs fringe but now very much part of Hong Kong, as relentless development has pushed the city outward. Continue reading...
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The Trump name is being scrubbed off skylines from New York to Toronto to Rio as the brand backfires
It takes all of 30 seconds for the doorman at Trump Place to kick me out of the building. ‚ÄúMa‚Äôam, you need to leave,‚ÄĚ he says, when I tell him I am a journalist. Then he practically shoves me out the marble lobby, back through the revolving doors .
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The only thing pundits can agree on is the ruling Democratic party seems headed for a humiliating defeat
Ask anyone in Italy about who might be sitting at the head of government in Palazzo Chigi following national elections on 4 March and the answer is a collective shrug of the shoulder.
Silvio Berlusconi, the former prime minister and master of reinvention, has portrayed the centre-right coalition he leads as a safe pair of hands against the insurgency of the populist Five Star Movement, which has the overwhelming support of young voters but a dismal track record in municipal governments. Continue reading...
Complementary Support Teams UK says Kensington and Chelsea are ‚Äėnot listening‚Äô to victims
Survivors of the Grenfell Tower fire have expressed dismay after the local council said it would axe the services of 15 volunteer complementary therapists who have been supporting victims for the past seven months.
The Royal Borough of Kensington and Chelsea has told the therapists that they must leave their positions at the Curve community centre in west London by Friday 26 January. The therapists belong to Complementary Support Teams UK (CSTUK), a service that provides support for victims of disasters, which has been helping around 150 survivors of the Grenfell fire. Continue reading...
Foreign secretary calls for more funds but chancellor says economy is suffering
Economic confidence is suffering due to the UK‚Äôs impending withdrawal from the EU, Philip Hammond has said, as he pointedly knocked down demands from Boris Johnson for a ‚ÄúBrexit dividend‚ÄĚ for the NHS, in a sign of growing divisions within the government. Continue reading...
Both parties claim to have emerged from negotiations with the upper hand, but did they? Here‚Äôs how leaders on either side fared
A three-day shutdown of the federal government came to an end on Monday, as lawmakers in Washington reached a compromise that funded the government through 8 February and reauthorized a popular children‚Äôs health insurance program.
Related: Senate passes short-term funding bill to end government shutdown Continue reading...
Civil unrest expected as Luiz In√°cio Lula da Silva, still hugely popular despite corruption conviction, fights to stay in upcoming election race
Brazil is bracing for a historic court decision which could remove the most popular leader in modern Brazilian history from an election he is currently poised to win ‚Äď and may prove devastating to the leftwing Workers‚Äô party he founded.
Nerves are stretched taut ahead of Wednesday‚Äôs appeals court decision, in which three judges will decide whether or not to uphold the conviction of former president Luiz In√°cio Lula da Silva on corruption and money laundering charges. Continue reading...
Officials say they need a faster ship to evade anti-whaling activists
Japan is to defy Australia and other nations with plans to replace its whaling fleet‚Äôs ageing mother ship, showing its determination to continue its annual expeditions to the Southern Ocean.
The country‚Äôs fisheries agency is planning to replace the 30-year-old Nisshin Maru with either a new ship or a refitted one bought overseas, according to the Yomiuri Shimbun. Continue reading...
Linda Merhi, 40, appears in court charged with five counts of making funds available to a terrorist organisation
A former federal public servant has appeared in a Sydney court over allegations she transferred more than $30,000 to fund the terrorism of Islamic State.
Linda Merhi, 40, was arrested by the New South Wales joint counter-terrorism team at Parramatta early on Tuesday. Continue reading...
Report finds trafficking persists on Thai fishing boats, as campaigners challenge supermarkets to guarantee products are free of rights abuses
Thailand‚Äôs billion-dollar seafood export industry remains infested with human rights abuses despite government pledges to stamp out slavery in its fishing industry, according to research by Human Rights Watch.
Four years after damning revelations of chattel slavery aboard Thai fishing boats linked to seafood exported and sold by major retailers around the world, a report says that rights violations in one of Thailand‚Äôs major export industries continue unabated, including forced labour and widespread human trafficking. Continue reading...
Study says country‚Äôs severe food shortages are ignored by global media, with emergencies in Eritrea and Burundi similarly overlooked
The deepening humanitarian emergency in North Korea is the least reported in the world, according to a study that measures media coverage of crises across the globe.
While insults traded between Donald Trump and Kim Jong-un dominated headlines, North Korea‚Äôs severe food shortages, estimated to have left two in five of its population undernourished, received little attention from the world‚Äôs news outlets, the report said. Continue reading...
Kenyan government to take over cash transfer scheme, as development secretary praises nation for ‚Äėtaking responsibility‚Äô
British funding of a 10-year-old aid package to drought-hit communities in Kenya is to end in 2024 as part of a new economic partnership with the country, the international development secretary has told the Guardian.
The ¬£143m programme, which has helped 600,000 vulnerable people in emergencies via direct cash transfers ‚Äď a system criticised by some Conservatives as the equivalent of exporting the dole ‚Äď is the first UK aid project of its kind that will be wholly taken over by a government in Africa. Continue reading...
One year after Donald Trump reinstated a ban on US aid funding for overseas organisations that provide abortion services, opposition is mounting. Rallying under the banner She Decides, women around the world have united to bridge the funding gap created by the US president‚Äôs expanded version of the ‚Äėglobal gag rule‚Äô, which has already forced the closure of hundreds of clinics that provided life-saving family planning services Continue reading...
When Ella and her cousin reached a refugee camp in Sudan, it seemed to herald safety. Instead, it was the start of an all too familiar ordeal
It was right at the moment Ella thought she was safe that she was kidnapped.
The 17-year-old had just entered eastern Sudan‚Äôs Wad Sherife refugee camp with her teenage cousin. The girls had been walking for days, in a desperate bid to escape compulsory, indefinite military service in their birth country Eritrea, which begins as soon as school ends. Continue reading...
Lack of transparency over looser rules of engagement is hallmark of administration, writes Julian Borger
The escalating air war in Somalia is part of a global pattern of an ever broader and unfettered use of air power that has it roots in the Obama administration but which has been spurred on and expanded under Donald Trump.
In the first year of his presidency, Trump has gone out of his way to claim credit for the defeats inflicted on Islamic State, attributing it to his loosening of constraints on his generals. Continue reading...
On the 45th anniversary of Roe v Wade, it‚Äôs time to highlight a hidden truth: restricting abortion means more maternal deaths
Ever since the anti-abortion movement claimed the ‚Äúpro-life‚ÄĚ label in the 1970s, the battle over reproductive rights has taken an apocalyptic tone. If the anti-abortion side is pro-life, then the other side ‚Äď the millions of women who rally every January to keep abortion legal and safe ‚Äď must be composed of the gaunt, gray-winged handmaidens of death.
This polarizing rhetoric turns every clash between the two sides into a prelude to Armageddon, the final showdown between life and death, good and evil. When charged with caring only for life in its fetal form, the anti-abortion side hoists its mythological claim that abortion is a risk factor for breast cancer, lifelong depression and suicide. Thus they can say that they do not only save fetal lives, but the lives of the women who carry these fetuses. Continue reading...
A Japanese ski resort has been struck by an avalanche after a nearby volcano erupted. One person has died and at least 12 others have been injured. Footage shows skiers trapped by the avalanche. As well as the snow, volcanic rocks fell from Mount Kusatsu-Shirane, in central Japan. Around 100 people had to evacuate the area Continue reading...
The American vice-president, Mike Pence, said in a speech to the Israeli parliament that the US embassy in Israel would move to Jerusalem by the end of 2019. Pence's speech was briefly disrupted by Israeli Arab parliament members who held up protest signs in Arabic and English, reading 'Jerusalem is the capital of Palestine' before being ejected by ushers. Pence responded by saying with a smile: 'It is deeply humbling for me to stand before this vibrant democracy.' Continue reading...
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