The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site
Have you put a lot of effort, time, and money into your site and are frustrated with low sales?
If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.
You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.
Here's the top 10 ways to attract buyers, not just visitors to your web site:
1. Preplan and know your Web site's purpose.
When visiting other Web sites, do you often wonder just what they are about? What are they selling?
Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.
2. Write dazzling home-page copy.
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
3. Use sparkling testimonials from the rich and famous on your home page.
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.
4. Sprinkle testimonials throughout your web site.
Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."
5. Use a power benefit driven headline with specific benefits.
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
6. Make your layout clear, clean, and consistent.
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site.
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs. Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
8. Check your site often to see if you have any glitches.
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?
9. Put your content rich information beneath the headlines in short paragraphs.
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.
10. Be consistent with your headings and body fonts.
Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.
When your web site thoughtfully helps your audience with a lot of fre.e information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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Italyâs transport minister has called on senior managers at the company that operated the collapsed Genoa motorway bridge to resign, as the death toll rose to at least 37.
Rescuers searched overnight for survivors through tons of concrete and steel under the shattered structure of the Morandi Bridge. âWeâre not giving up hope, weâve already saved a dozen people from under the rubble,â a fire official, Emanuele Giffi, told AFP. âWeâre going to work round the clock until the last victim is secured.â
As judge prepares key ruling, Siti Aisyahâs mother recounts her daughterâs journey from aspiring TV star to suspected tool of North Korean regime
In the beginning, there were a few times that Benah pretended not to know her daughter, Siti Aisyah. She just couldnât face the questions.
One day while Benah was visiting the doctor in town the receptionist recognised the name of her sleepy Javanese village, Rancasumur â a name popularised by the nightly news. âHow far away is your house from Sitiâs?â the receptionist asked, leaning in conspiratorially. âOh, itâs far,â replied Benah, âI donât even know her.â
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Far-right conspiracy theorist will not be able to tweet, retweet or favourite tweets for seven days
Controversial Infowars conspiracy theorist Alex Jones has been suspended from Twitter for up to seven days.
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Arrested man, thought to be Salih Khater, 29, of Birmingham
Officers raid properties in Nottingham and Birmingham
Mayor suggests Parliament Square could be pedestrianised
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The 29-year-old man was arrested on suspicion of preparing an act of terrorism after a silver Ford Fiesta was driven into cyclists travelling around Parliament Square on Tuesday morning. He is understood to be Salih Khater, a British national who lives in the Sparkbrook area of Birmingham and is of Sudanese origin.
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The near-900-page report is the result of one of the largest US investigations into sexual abuse in the Catholic church. In painful detail, it showcases how for decades one of the most powerful churches in the world hid the abuse and suffering of children.
Tedros Adhanom Ghebreyesus âmore worried after the visit than beforeâ, as death toll in north-east of country reaches 41
The director general of the World Health Organization has appealed for an end to fighting in the north-east Democratic Republic of the Congo to allow humanitarian groups to tackle the Ebola outbreak there.
On his return from a trip to North Kivu where there have been 57 probable cases and 41 deaths so far, a sombre Dr Tedros Adhanom Ghebreyesus said he was âactually more worried after the visit than before the visitâ.
Hotter, drier summers in Australia mean longer fire seasons â and urban sprawl into bushland is putting more people at risk
At first the smoke on the horizon âdidnât look like anything major,â says Joe Mercieca of that day in 2013. But then the wind picked up.
His house in the Blue Mountains, an hour and a half out of Sydney, was soon surrounded by the blaze. âI told my wife it was too late, letâs retreat,â he says. Mercieca, Merylese and their dog took shelter in the concrete fire bunker they had built beneath their house. âWe sat in there and listened to everything explode.â
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James Sanders, an 83-year-old who goes by King, has lived in the city for 60 years and considers himself acclimatised to the baking south Arizona sun. âIt does seem hotter than it used to be, though,â he says as he picks at his lunch, the temperature having climbed to 42C (107F) outside. âMaybe itâs my age. Maybe the wind isnât blowing. It canât get much hotter than this though. Can it?â
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The party offered its most complete version of events yet about Corbynâs controversial visit in 2014, and said the commemoration for the 74 people who had died was attended by âmainstream leadersâ, including a Palestinian authority minister.
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Brazil has set a new and chilling record: it saw seven homicides each hour in 2017, or almost 64,000 deaths, a 3% annual increase on a sky-high rate. Mexico is on course to another unwelcome milestone, with nearly 16,000 homicides in the first half of this year, up 15% year-on-year on already record levels. More people are murdered than die in wars worldwide, and they are especially likely to be killed in Latin America. Brazil has 30 homicides per 100,000 citizens, compared with five in the US and around one in England and Wales even after a recent rise.
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ConocoPhillips and Perenco try to stop ÂŁ140m levy from sale of oilfields in key case for tax avoidance by multinationals
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An investigation by Finance Uncovered has found that ConocoPhillips and Perenco will attempt to stop the Vietnamese government from levying an estimated $179m (ÂŁ140m) in taxes on the profits made from the sale of oilfields in the country. The dispute will be heard at a little-known but powerful international court, so secretive that information on the date and location of the hearing is restricted.
Agriculture startups from around the world gathered at a vibrant conference sponsored by pesticide manufacturer
As confetti showers a theatre inside Rio de Janeiroâs normally sedate Museum of Tomorrow, electronic pop music pounds and dozens of young people crowd the stage to dance enthusiastically, hugging each other and waving flags as their audience films the festivities on their phones.
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One year after visiting the Philippines to document the impact of President Rodrigo Duterteâs crackdown on drugs, photographer James Whitlow Delano returns to the city of Navotas, Metro Manila, to assess the impact of a campaign that has now claimed up to 20,000 lives
Teenage widow Jasmine Durana dries off her 18-month-old daughter, Hazel, after a morning bath, before preparing a fire to make breakfast. Plastic jerrycans hang on the rafters behind her in the one-room slum dwelling she shares with her parents, two brothers and younger sister.
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Pontiff vowed âdecisive actionâ when elected but has failed to get a grip on series of scandals
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Bob Goodlatteâs son and Stephen Millerâs uncle have proved that when it comes to politics blood is not thicker than water
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On Monday, Bobby Goodlatte, a Virginia-based designer, announced he had donated the maximum amount to Jennifer Lewis, the Democrat running in Virginiaâs sixth congressional district. He also claimed he persuaded five others to do the same. There was nothing untoward about the donations save for the fact that Goodlatteâs father, GOP congressman Bob Goodlatte, has been the representative for the district since 1993. Bobby says he wants to âflipâ districts like his fatherâs in 2018.
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Helicopter footage released by the Italian fire brigade shows the full extent of destruction after a motorway bridge collapsed in the northern Italian port city of Genoa, killing at least 23 people and injuring 15. Firefighters have been working at the scene searching for survivors and bodies amid the rubble
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At least 20 people have been killed after a motorway bridge collapsed in torrential rain in the northern Italian port city of Genoa. An 80-metre section of the bridge, including one set of the supports that tower above it, crashed down on to the roof of a factory and other buildings, crushing at least one lorry and plunging huge slabs of concrete into the river below
The Perseid meteor shower has been spotted across Europe, the US and Canada. Darker skies have created a spectacular show. The annual occurrence can be seen until the 24 August, but peaked on 11-13 August