The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site
Have you put a lot of effort, time, and money into your site and are frustrated with low sales?
If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.
You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.
Here's the top 10 ways to attract buyers, not just visitors to your web site:
1. Preplan and know your Web site's purpose. † When visiting other Web sites, do you often wonder just what they are about? What are they selling?
Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.
2. Write dazzling home-page copy. † If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products. † 3. Use sparkling testimonials from the rich and famous on your home page. † On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.
4. Sprinkle testimonials throughout your web site.
Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."
5. Use a power benefit driven headline with specific benefits. † From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About." † 6.† Make your layout clear, clean, and consistent. † You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site. † When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs.† Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave. † 8. Check your site often to see if you have any glitches. † Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?
9. Put your content rich information beneath the headlines in short paragraphs. † When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.
10.† Be consistent with your headings and body fonts.
Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.
When your web site thoughtfully helps your audience with a lot of fre.e information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
United front against rise of antisemitism is hindered by political tensions
Dozens of monarchs, presidents and prime ministers travelled to Jerusalem to remember the Holocaust on Thursday, and were given stark warnings not to ignore escalating antisemitism and violence against Jews in Europe and the United States.
Leaders congregated at the Yad Vashem remembrance centre on the western hills of Jerusalem for a three-hour event held by the fifth World Holocaust Forum. Organisers hoped the meeting would provide a united front against anti-Jewish hatred, including in countries run by many of the attendees.
Pastoral guidance also calls for Christians in gay or straight civil unions to be abstinent
The Church of England has stated that sex belongs only within heterosexual marriage, and that sex in gay or straight civil partnerships ‚Äúfalls short of God‚Äôs purpose for human beings‚ÄĚ.
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Juan Guaid√≥ says country facing refugee crisis on a par with Syria as millions flee
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Addressing the World Economic Forum on Thursday, Guaid√≥ said the international community had a duty to help those suffering in Venezuela and those trying to leave.
Speakers and networks will miss out on security fixes and eventually stop working
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Quentin Tarantino says ‚Äėoriginal movies‚Äô are in a ‚Äėwar‚Äô with superhero and Star Wars franchises, echoing Martin Scorsese‚Äôs attack on Marvel films
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The Senakw development aims to ease the city‚Äôs chronic housing crisis ‚Äď and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
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Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
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Tel Aviv is one of Israel‚Äôs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders ‚Äď a bus service that runs at weekends.
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Save a riotous airing on 1994‚Äôs Live at the Astoria, Pablo Honey‚Äôs closer rarely intrudes on Radiohead lore. A shame ‚Äď because it‚Äôs a tantalising finale: the sound of a nervous band storming the city limits and glimpsing Valhalla.
Margrethe Vestager says EU will also tax tech firms who ‚Äėcreate value but do not pay taxes‚Äô
The European Union‚Äôs leading tech regulator has thrown her weight behind the British government‚Äôs plans to press ahead with a digital tax despite threats from Donald Trump.
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Isabel dos Santos issued the following statement on Thursday after being formally named as a suspect by the Angolan attorney general in connection with a criminal inquiry into embezzlement at the state oil company Sonangol.
The allegations which have been made against me over the last few days are extremely misleading and untrue.
We will seek to clarify our position in relation to the latest accusations.
Last week the auditor general delivered a scathing report on a government sports grants program. Since then there‚Äôs been allegations that millions of dollars were misused for political gain. Today on Full Story ‚Äď where did the money go? And who will be held accountable for the scandal?
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Leicester workers allegedly paid ¬£3 an hour in ‚Äėmiserable conditions‚Äô, with other serious labour abuses suspected in the north-west
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Andrew Bridgen, MP for North West Leicestershire, raised a question on Tuesday about the continuing state of working conditions in factories supplying the UK‚Äôs booming fast fashion industry, and sought a meeting with business secretary Kelly Tolhurst for clarity over enforcement of the national minimum wage.
Exit permits to be scrapped, but requirement for domestic workers to give employers 72 hours‚Äô notice is ‚Äėproblematic‚Äô, say activists
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Wellington has restricted foreign political donations but its lax approach to Beijing suggests economic interests still trump national security concerns
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Ever more non-MńĀori are doing the haka ‚Äď but shouldn‚Äôt be unless its integrity is preserved
I wonder if any of the French lawyers protesting their government‚Äôs pension reform with a haka, the MńĀori dance form, have ever set foot in New Zealand?
For a good number of white people, including white New Zealanders, haka is apparently irresistible. ‚ÄúKa Mate‚ÄĚ, the NgńĀti Toa haka the All Blacks perform pre-match, delights global audiences every year. Contemporary teams take it dead seriously, but in the late-19th and early-20th century the mostly white team would turn to the British crowds, slapping their thighs and hanging their tongues out for ‚Äúentertainment‚ÄĚ.
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Authorities have shut down public transport and airports to prevent Wuhan's 11 million residents from leaving the city as they look to prevent the spread of coronavirus. Police have been seen patrolling railway stations and setting up roadblocks
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Chuck Schumer, the US Senate minority leader, said Donald Trump‚Äôs defence team appeared 'unprepared, confused and unconvincing' during the first day of debate at the president‚Äôs impeachment trial on Tuesday.
All but one Republican voted against the amendments offered by Democrats, which was approved by the Senate on a party line vote in the early hours of Wednesday morning
Donald Trump's impeachment trial began in the US Senate, with Democrats pushing back against the rules set out by the Republican-held senate. Democrats accused Republicans of covering up for the president as their amendments to trial proceedings were voted down repeatedly
Scuffles have broken out between hundreds of Central American migrants and National Guard agents at the border between Guatemala and Mexico. The troops formed a barrier to stop the migrants from entering deeper into Mexico as they attempted to cross into the US
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