Top Ten Things to Do to Make your Signature File Sell
Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.
I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.
5. Put your web site address in line five.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Make a free offer in line six.
This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:firstname.lastname@example.org is better than email@example.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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Imelda Cortez, 20, faced an attempted murder charge under draconian abortion laws after being raped by her stepfather
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Geopolitical and economic rivalry between China and the US â not a breach of Trumpâs Iran sanctions â is whatâs really behind Meng Wanzhouâs arrest
Blame the British, as usual. In 1807, in the midst of a struggle with Napoleonic France, HMS Leopard, a Royal Navy ship of the line, attacked, boarded and captured an American frigate, USS Chesapeake, off Norfolk, Virginia. The British claimed their action was justified by the presence on the American ship of four English deserters, whom they arrested. But, for President Thomas Jefferson, it was an outrageous, illegal infringement of the sovereignty and independence of the infant republic, eventually leading to the 1812 war.
Itâs fair to say the Americans never forgot lessons drawn from the Chesapeake humiliation â and have been faithfully following Britainâs script ever since. As its power grew, the US, too, assumed the right to extend its national writ beyond its shores. One modern example is the way the US justice department ruthlessly pursues foreign nationals, such as the Scottish hacker Gary McKinnon, who are deemed to have broken US law. McKinnonâs extradition was ultimately blocked in 2012 by Britainâs then home secretary, Theresa May, after a public outcry. Continue reading...
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Hungary's rightwing government has faced a rare sit-in by opposition politicians. About a dozen MPs spent the night in the state television headquarters, in Budapest, in a continuation of their demonstration against PM Viktor OrbĂĄn's policies Continue reading...
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Israel has signalled its displeasure with Australia's recognition of West Jerusalem as its capital. A minister close to Benjamin Netanyahu said it was a mistake to contradict the notion of Israeli control over the whole city Continue reading...