Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
1. Does the title grab you and include a benefit? Make sure it is clear, but clever and clear is great.
2. Does the opening grab your attention? How? You need a hook in your short 1-3 sentence introduction. A shocking fact, drama, or question about where your audience is, their challenge.
3. Avoid starting sentences with "This is, there is, She is/was." Avoid passive construction such as: have, is, was, seems, appears. Replace "Judy is a book coach" with Book coach, Judy Cullins, digs her client's buried treasure (their words) up to make their books saleable gems. Aim for only 2-4% passives. Use strong, action verbs instead.
4. Punch up those sentences. Instead of "people who are assertive are willing to stand up for themselves," say, "Assertive people stand up for themselves."
5. Reduce general words. Replace them with specifics that are more compelling to the reader. Instead of "saves you time," use "saves you 10 hours a week, so you can finally take that vacation to that Caribbean island."
6. Shorten all sentences for Online reading. Did you know that 15-17 words per sentence is standard? Over that number the sentence is "difficult?" We write differently for Online because we are busy people who want information fast!
7. Use the present or past tense instead of "would have" and other passive forms. These verb forms help your article's clarity and give punch to it.
8. Show, don't tell. Instead of saying this book helps you to a healthy life, say after you read my book, you will have "leap out of bed energy."
9. Reduce the use of adjectives and adverbs. Avoid all -ly adverbs. Make your nouns and verbs describe. Use the senses of sight, sound, emotions, touch. Instead of "Suddenly, she yelled at Tom," just say," She opened the front door and yelled at Tom."
10. Discuss only one point per article to help you write focused, compelling copy for the rest. Check out your article's thesis. What question does your article answer?
Remember, for opt-in ezine publishers to take your article and spread the good word about you, you need to submit a quality, well-edited article that will wow them.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Italian authorities have implemented draconian measures to try to halt the coronavirus outbreak in the north of the country, including imposing fines on anyone caught entering or leaving outbreak areas, as cases of the virus in the country rose to more than 130.
Police are patrolling 11 towns â mostly in the Lombardy region, where the first locally transmitted case emerged â that have been in lockdown since Friday night.
Concerns raised after reports negotiating team told to devise plans to âget aroundâ protocol in withdrawal agreement
Reneging on the special Brexit arrangements for Northern Ireland will risk trade deals with both the EU and the US, experts have warned.
Concern has been raised after Boris Johnsonâs Brexit negotiating team has reportedly been ordered to come up with plans to âget aroundâ the Northern Ireland protocol in the withdrawal agreement which includes checks on goods and food going from Great Britain to Northern Ireland.
Eddie Hearn keen for Joshua title unification bout
Tyson Fury is âalmost sureâ he will face Deontay Wilder for a third time rather than Anthony Joshua in an all-British four-belt unification fight that would crown an undisputed heavyweight champion for the first time in two decades.
Fury administered a shocking beatdown of the favoured American knockout merchant to capture the WBCâs version of the heavyweight championship on Saturday night in a return meeting of their split draw 15 months ago, flooring Wilder in the third and fifth rounds before the badly wounded championâs corner threw in the towel midway through the seventh.
US âhypocriticalâ to seek Wikileaks founderâs extradition but not send Anne Sacoolas back to UK for trial over sonâs death
The family of Harry Dunn has called for Julian Assange not to be extradited as long as the United States refuses to send the suspect in the teenagerâs death back to Britain.
The family has have accused the US government of âdemonstrating an extraordinary amount of hypocrisyâ in seeking the Wikileaks founderâs extradition but rejecting a request for Anne Sacoolas to return to Britain.
Police watchdog says global witness hunt has slowed investigation of PMâs friendship with entrepreneur when he was London mayor
The police regulator says it has been tracking down witnesses across the world, as it seeks to explain why it has yet to decide whether to launch an investigation into Boris Johnson and his relationship with the US businesswoman Jennifer Arcuri.
Since late September the Independent Office for Police Conduct (IOPC) has been evaluating whether to investigate the prime minister for possible criminal misconduct over his friendship with Arcuri when he was mayor of London.
Yasser Rafsanjani criticises Conservative hardliners after their election triumph
Iranian society is physically and politically sick, the youngest son of Akbar Hashemi Rafsanjani, one of the principal architects of the Iranian revolution has said in a rare interview.
Yasser Rafsanjani reflected on the sweeping gains made by the conservatives on a record low turnout of 42 % at the weekendâs parliamentary elections. He said democracy in Iran had been made a eunuch, castrated by forces outside parliament, including the militia.
Sussexes say monarchy has no jurisdiction over use of word âroyalâ overseas
The freeze in relations between the Duke and Duchess of Sussex and Buckingham Palace has become apparent after the couple were forced to drop plans to use the brand âSussexRoyalâ.
Posts on the coupleâs official website suggest they are angry at the way the decision was reached and how they have been treated compared with other royals. A statement on Friday night suggested that a blanket ban on the use of the word âroyalâ was unenforceable abroad. âThere is not,â it noted, âany jurisdiction by the monarchy or Cabinet Office over the use of the word âroyalâ overseas.â
The Senakw development aims to ease the cityâs chronic housing crisis â and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. Itâs one of Canadaâs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is âDelivering smilesâ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian cityâs financial district, it is Amazonâs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck stateâs religious restrictions
Tel Aviv is one of Israelâs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders â a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. âItâs a pleasure,â said Ben Uzan, a 30-year-old electronic engineer. âItâs a blessed initiative.â
The Garbage Cafe in Ambikapur, India, is helping to tackle the countryâs plastic waste problem â and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadavâs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. âThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,â he said.
Since #MeToo, Franceâs notoriously liberal attitudes to sex and sexual power are under the microscope as never before
A few years ago I spent the weekend in a chĂąteau deep in the rural Auvergne region of central France. Even more memorable than the crumbling property with its hectares of forest and decaying outbuildings, were the two elderly men to whom we were introduced when we arrived, who were enjoying an afternoon gin and tonic in the library. One â the father of my friend Guillaume â was Guillaumeâs motherâs longtime lover until her recent death. The other was his motherâs husband and the owner of the chĂąteau where Guillaume grew up. The two men had remained on excellent terms for 40 years.
Turkeyâs move comes after eight deaths in Iran, while in northern Italy towns are on lockdown after jump in cases
Health authorities said that 18 of the 39 South Koreans from the southeastern region who had made a group pilgrimage to sites in Israel later tested positive for the virus.
Israelâs Foreign Ministry issued added travel warnings to South Korea and Japan due to the coronavirus, and the health ministry is ordering Israelis returning from those countries to remain in home quarantine. This was previously ordered for those returning from Hong Kong, China, Macau, Thailand and Singapore.
Israeli prime minister Benjamin Netanyahu will be adding additional restrictions on entry to Israel from additional countries, including Australia and Japan.
Iran has seen the lowest parliamentary election turnout since 1979, with senior figures blaming the new coronavirus outbreak.
âThe turnout across the country was 42.57% ... In Tehran, it was around 25%. Across Iran, over 24 million people voted,â interior minister Abdolreza Rahmani Fazli told a televised news conference.
PM demands end to âuntenable and unacceptableâ rail blockades erected in support of Indigenous activists fighting gas pipeline
Justin Trudeau has demanded that protesters lift railway blockades that have been erected across Canada in support of Indigenous activists who are fighting a natural gas pipeline.
âThe situation as it currently stands is unacceptable and untenable,â the prime minister said on Friday afternoon. âCanadians have been patient. Our government has been patient. But it has been two weeks, and the barricades need to come down now.â
WA Indigenous affairs minister Ben Wyatt said decision was âregrettableâ and Greens senator Rachel Siewert called it âhurtfulâ
The Western Australian branch of the RSL has withdrawn its ban on the performance of Welcome to Country ceremonies and the flying of the Aboriginal flag at all of its Anzac and Remembrance Day services.
In a statement issued on Friday afternoon, RSLWA had said that while it supported the right to fly the Indigenous flag and make a Welcome to Country dedication at official ceremonies, âWhat RSL is not supportive of is the use of Welcome to Country as part of the actual service itself in terms of the Dawn Service of ANZAC Day and the 11am Service at Remembrance Dayâ.
He has heeded that advice. The first African country where a coup dâetat occurred after independence and where the elected head of state was assassinated, Togo stands to be the last country in Africa to see the lights of a democratic alternation.
Photographer Heba Khamis spent a year and a half documenting the lives of âblack birdsâ: the male Afghan and Iranian sex workers in Berlinâs Tiergarten
All photographs by Heba Khamis
The allure of romance is never far away in Berlinâs Tiergarten park, a vast 520-acre expanse home to manicured lawns, dense forest, a picturesque boating lake and the city zoo. As families lay out picnics and millennials fire up barbecues, those seeking something more illicit head to the parkâs wooded north, where young male Afghan and Iranian refugees can be found selling sex to the hundreds of buyers who pass through Tiergarten each day.
It is a place where worlds converge, a vast melting pot of different peoples, all in search of a better life. Yet the US-Mexico border is also, increasingly, a focal point for human suffering
Milson, from Honduras, sits with his 14-year-old daughter, Loany, on the reedy riverbank beside the bridge connecting Matamoros, in the Mexican state of Tamaulipas, with downtown Brownsville, Texas, across the Rio Grande.
On the far reach â a few yards but another world away â is a vast tent (officially a âsoft-sided facilityâ) erected to cope with the sheer numbers seeking asylum in the US. In a few weeksâ time, on the date stipulated on their ânotice to appearâ document, the people staying here will have their âcredible fear interviewâ by video link.
As villagers in Somali region fall ill in unexplained circumstances, some locals fear gas exploration has tainted the local water supply
At first, 23-year-old Khadar Abdi Abdullahiâs eyes began turning yellow. Then the palms of his hands did the same. Soon he was bleeding from his nose, and from his mouth, and his body was swelling all over. Eventually he collapsed with fever. He later died.
A deadly sickness is spreading through villages near a Chinese natural gas project in Ethiopiaâs Somali region, according to locals and officials who spoke to the Guardian. Many of Khadarâs neighbours have suffered the same symptoms. Like him, some died.
Saturdayâs caucuses were the first real test of Latino support in the Democratic primary â and the result was promising for Sanders
The senator from one of the whitest states in the US on Saturday trounced his rivals in the first primary of the 2020 election cycle that actually reflects the racial diversity of the country and the Democratic party.
The Vermont senator Bernie Sanders won a resounding victory in Nevada, buoyed by strong support among Latino voters. Sandersâ victory in the desert state strengthens his position as the partyâs frontrunner and sends him into the next, high-stakes phase of the primary with a burst of momentum.
The Vermont Senator will soon be going toe to toe with Donald Trump
There are no second prizes in presidential contests. No silver medals. No participation trophies.
There are, however, endless numbers of delusional candidates and campaigns who insist that they will sweep the later states, or take their delegates to the convention, or contest the legitimacy of the nomination process.
Stone, sentenced to 40 months for lying to Congress, is an ally of the president â and in the US in 2020 that carries a lot of weight
Any other convict, in Roger Stoneâs place, might find cause for despair.
Sentenced by Judge Amy Berman Jackson to 40 months in federal prison on Thursday, Stone, 67, the piratical politico, was also on the receiving end of a stern rebuke for making threatening social media posts during the trial and for generally acting as if the rules did not apply to him.
The 43-year-old German man identified by authorities as the gunman also appeared to be obsessed with America, and with American conspiracy theories, according to online video and documents German police are investigating in connection with the attack.
Giuseppe Conte says cases of the the Covid-19 virus in Italy have risen dramatically in the past two days. The prime minister told a press conference Italy would not try and suspend the Schengen treaty as such a draconian measure would be disproportionate.
Schools in Milan will be closed, however, and people will not be allowed in and out of affected areas. Social and sporting events in Lombardy and Veneto have also been cancelled. As of Sunday morning, there were 89 confirmed coronavirus cases in Lombardy (with two in its industrial centre, Milan) 16 in Veneto, three in Piedmont (including two in Turin) and two in Emilia-Romagna
Strong results in New Hampshire and Iowa helped the senator achieve a landslide victory. He is clearly in the lead to win the democratic nominations and take on Donald Trump in a presidential election.
Sanders' rivals congratulated him but galvanised their supporters as they looked ahead to the South Carolina race and Super Tuesday in March, when 14 states will vote
Bernie Sanders has celebrated a huge win at the caucuses in Nevada, putting him clearly in front of the race for the Democratic presidential nomination a week before the South Carolina primary and then Super Tuesday on 3 March, when 14 states will vote.
Sanders, who had already moved on to San Antonio Texas, celebrated a win that 'brought together a multigenerational, multiracial coalition' after winning in Nevada, a state that is nearly 30% Latino, 10% black and has a rapidly growing Asian American community
Hundreds of Filipino couples participated in a mass wedding wearing face masks because of coronavirus fears. As part of efforts to prevent the spread of the virus, officials in the city of Bacolod conducted health tests and provided the 220 couples with masks before they tied the knot
Donald Trump has dismissed reports of Russian interference in the 2020 presidential election to his benefit as 'disinformation' at a rally in Las Vegas the day before the democrats are due to hold the Nevada caucuses.
Trump had previously cast doubt on the intelligence communityâs conclusion that the Kremlin interfered in the 2016 election to help him beat Hillary Clinton
US lawyer Gloria Allred, who is representing several of Jeffrey Epsteinâs accusers has admitted arranging an American-style school bus to drive through different parts of London, including past Buckingham Palace, with a message on the side asking Prince Andrew to speak with the FBI.
Andrew has so far failed to respond to FBI approaches in the ongoing investigation into Epstein and his abuse of underaged girls
Tedros Adhanom Ghebreyesus, head of the World Health Organization, has expressed concerned over the 'narrowing window of opportunity' to tackle Covid-19, and has urged the international community not to squander it. With four new cases in Iran, concern has increased about the epidemic spreading across the Middle East, and the sharp devaluation of the Iranian rial means it will be hard for its government to throw the same resources at the epidemic as China has
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