Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
1. Does the title grab you and include a benefit? Make sure it is clear, but clever and clear is great.
2. Does the opening grab your attention? How? You need a hook in your short 1-3 sentence introduction. A shocking fact, drama, or question about where your audience is, their challenge.
3. Avoid starting sentences with "This is, there is, She is/was." Avoid passive construction such as: have, is, was, seems, appears. Replace "Judy is a book coach" with Book coach, Judy Cullins, digs her client's buried treasure (their words) up to make their books saleable gems. Aim for only 2-4% passives. Use strong, action verbs instead.
4. Punch up those sentences. Instead of "people who are assertive are willing to stand up for themselves," say, "Assertive people stand up for themselves."
5. Reduce general words. Replace them with specifics that are more compelling to the reader. Instead of "saves you time," use "saves you 10 hours a week, so you can finally take that vacation to that Caribbean island."
6. Shorten all sentences for Online reading. Did you know that 15-17 words per sentence is standard? Over that number the sentence is "difficult?" We write differently for Online because we are busy people who want information fast!
7. Use the present or past tense instead of "would have" and other passive forms. These verb forms help your article's clarity and give punch to it.
8. Show, don't tell. Instead of saying this book helps you to a healthy life, say after you read my book, you will have "leap out of bed energy."
9. Reduce the use of adjectives and adverbs. Avoid all -ly adverbs. Make your nouns and verbs describe. Use the senses of sight, sound, emotions, touch. Instead of "Suddenly, she yelled at Tom," just say," She opened the front door and yelled at Tom."
10. Discuss only one point per article to help you write focused, compelling copy for the rest. Check out your article's thesis. What question does your article answer?
Remember, for opt-in ezine publishers to take your article and spread the good word about you, you need to submit a quality, well-edited article that will wow them.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
As bishops and cardinals gather in Rome, one man tells of his years-long attempt to see his alleged abuser put on trial
In early February, Arturo Borrelli handcuffed himself to a pole in front of the Vatican in a desperate plea to the Catholic church to take his allegations of sexual abuse by a priest seriously.
Ten years have passed since Borrelli, 43, opened up about the systematic assaults, including rape, that he says he endured as a child from his religion teacher, who was also a priest at a parish in the Naples district of Ponticelli.
Special forces said to be preparing to storm Baghuz to flush out last Islamic State diehards
They left Baghuz in a convoy of trucks, slowly snaking across the desert as thin trails of black smoke from mortar strikes drifted into the sky behind them.
The Islamic State fighters dangled their legs off the backs of vehicles normally used for transporting sheep. Brightly coloured keffiyehs wrapped around their faces, they stared at Kurdish troops as they passed without saying a word.
Swede, 16, says EU cannot just âwait for us to grow up and become the ones in chargeâ
The EU should double its climate change reduction targets to do its fair share in keeping the planet below a dangerous level of global warming, the Swedish activist Greta Thunberg has told political and business leaders in Brussels.
Flanked by students from the Belgian and German school strike movements, the Swedish teenager said it was not enough to hope that young people were going to save the world.
Police warn death toll may rise in âhighly combustableâ blaze in old part of Bangladesh capital
At least 80 people have died after a massive fire engulfed apartment buildings that also housed chemical warehouses in the old city of Bangladeshâs capital Dhaka.
Dozens of people were trapped in the buildings, unable to escape onto narrow streets clogged with traffic, as the highly-combustible stores of chemicals, body sprays and plastic granules erupted in flames. About 50 people were injured, some critically burned.
Euro MPs are confirming that the mood in Brussels is anything but positive with some choice words today.
The prominent Greek MEP, Stelios Koulouglou, told the Guardian:
Everyone in the [EU] negotiating team is completely fed up with May. They feel she doesnât have a clear plan, she changes constantly and instead of being serious, is playing cheap political games.
The response when the chief EU negotiator, Michel Barnier, was asked about the prospect of an extension to Article 50, sounds somewhat exasperated:
We donât need more time, we need decisions from the British parliament. If this question was raised, the first reaction of the heads of state - whose unanimous approval is required - would be to say âWhat for? How much time?â
Empire actor hands himself in after being charged with lying to police when saying he was victim of racist attack
The actor Jussie Smollett has been arrested after he was charged with lying to police when he claimed he was attacked and beaten by two masked men shouting racist and homophobic slurs, Chicago police have said.
Smollett, 36, who stars in the TV drama Empire, ignited a firestorm on social media by telling police on 29 January that two apparent supporters of Donald Trump had struck him, put a noose around his neck and poured bleach over him.
Canadaâs PM losing support after claim he pressed minister not to prosecute firm
When Justin Trudeau embraced Canadaâs attorney general, Jody Wilson-Raybould, last year in the countryâs House of Commons, it became a moment emblematic of the powerful friendship between the two, part of the governmentâs promise to mend the broken relationship between the government and indigenous peoples in Canada.
Now, Wilson-Raybould is out of her job and Trudeau has found himself on the defensive, fending off accusations that members of the Prime Ministerâs Office (PMO) â a powerful body staffed with hand-picked confidants â put pressure on Wilson-Raybould to not pursue criminal charges against a large Canadian engineering firm. The scandal has cast a shadow over Trudeauâs domestic image of commitment to transparent government, potentially harming his electoral prospects.
You see these gravity-defying quiffs everywhere in Iraqâs capital: on reception staff in the secure hotels, on waiters in cafes and on the youths who gather in Zawra amusement park on Friday afternoons. Often teamed with drainpipe trousers and a fitted jacket, the flashy, ostentatious haircut requires care. It says something of the cityâs new confidence: a rejection of the long years of sanctions and war
The recent court decision against the neighbours of Tate Modern in London belies a much wider problem â everyone is constantly being watched
Alexander McFadyen says that he and his family were âmore or less constantly watchedâ while they were at home. They had to be âproperly dressedâ at all times, and even then they were often photographed or filmed, and sometimes spied on with binoculars. McFadyen set out to measure the problem. While working at the dining table, he counted 84 people taking photographs in 90 minutes. This is the reality of living in a glass-walled flat in Block C of Neo Bankside, just 34 metres from the viewing gallery at Tate Modern, which receives up to 600,000 visitors a year.
A neighbour, Claire Fearn, said being watched like that made her âsick to her stomachâ. People waved and made obscene gestures at her and her family. Her husband, Giles Fearn, found pictures of their home posted online by strangers. Many of the images are still on Twitter, often with amused remarks about the misfortune of their wealthy owners. (The flats are worth an average of ÂŁ4.35m each.) Another neighbour, Lindsay Urquhart, visited the viewing gallery and heard someone remark that she and the other residents of Block C deserved to lose their privacy because they were ârich bastardsâ.
The next 15 megacities #15: The fast-growing South Korean capital is about to wipe out Euljiro, a neighbourhood home to 10,000 shops and 50,000 tradespeople that was integral to the countryâs postwar boom
From the main street, the Euljiro neighbourhood doesnât look like much: some shabby retail stores, cold-noodle restaurants, a Starbucks.
Enter one of the small alleys, however, and youâll find yourself in a kind of manufacturing anthill: thousands upon thousands of shops, each crammed to the rafters with bolts, circuit boards, iron castings, gauges, wires, lights, switches, tools and innumerable tiny objects that defy description.
Hans Leo Maes captures the bridges and stairways that link up the hilly, population-dense city
Hong Kong is known for its flashing lights, neon signs and high-rise skylines. But the architect and photographer Hans Leo Maes documents an alternative side â the cityâs interconnecting staircases and bridges.
âThe extreme population density in Hong Kong means [structures] are stacked and linked by stairs, often external and very visible,â Maes says.
The obsession with fasting overlaps with a trend for what is often termed âbiohackingâ â the idea that your body is a system that can be quantified and optimized
Eating is so last season; these days all the cool kids fast. Fasting diets have rocketed in popularity over the last few years, garnering a number of high-profile fans. Like Twitter CEO Jack Dorsey, for example, who tweeted last month that heâd âbeen playing with fasting for some time.â Dorsey explained that he does âa 22 hour fast daily (dinner only), and recently did a 3 day water fast.â The billionaire added that the biggest thing he had noticed after depriving himself of food was âhow much time slows down. The day feels so much longer when not broken up by breakfast/lunch/dinner. Any one (sic) else have this experience?â
I have! Iâve had lots of experience with the various side effects of fasting because I did it a ton as a teenager: it was called âanorexia.â And it wasnât fun. It wrecked my health and took me years to recover.
Incident in Small Heath area is cityâs second fatal stabbing of a teenager in a week
A murder investigation has been launched after a schoolboy was killed in Birmingham â the second 16-year-old to be fatally stabbed in the city in a week.
The teenager was discovered with fatal injuries on Herbert Road in the Small Heath area of the city at about 8pm on Wednesday. A 15-year-old boy was treated for minor injuries by paramedics after he was assaulted.
Chiwetel Ejiofor directs and stars in the inspiring real-life story of a teenager who brings electricity to his village in Malawi
Chiwetel Ejiofor has made his debut as writer-director, and the result is exhilarating and rather inspiring â a story of success against the odds, of ingenuity and resourcefulness, of a father and son painfully coming to terms with each other. Ejiofor brings a real sensitivity and empathy to this material, as well as some bold, fluent storytelling.
He has adapted a 2013 memoir by the Malawi engineer William Kamkwamba, which told the remarkable story of how as a teenager he provided electricity for his village by designing and building a wind turbine, hooked up to a simple bike-type dynamo. Ejiofor has exercised a little creative licence here and upped the narrative stakes, by making this turbine vital for pumping otherwise inaccessible well water for the drought-stricken villageâs crops, and in doing so battling against his fatherâs angry realisation that his kid has done what he could not. But Ejioforâs creative interventions are entirely justified. They speak to the larger ideas â the pain and confrontation involved in trying something radically new.
Democrats are being urged to sign a resolution which would halt Trumpâs national emergency declaration.
With the backing of Houser speaker Nancy Pelosi, Rep Joaquin Castro started circulating a letter round House members yesterday, seeking co-sponsors to his one-page resolution. Democrats have until 3pm today to sign, and it is likely to be introduced on Friday.
All Members take an oath of office to support and defend the Constitution.
Darwin Zerpa is among those who have fled to Peru to get the antiretrovirals he needs. Now he counsels others with the virus
By day it is one of Limaâs grandest squares. By night the Plaza San MartĂn becomes a magnet for nightclubbers and bag-snatchers, as well as a haunt for male sex workers and their clients.
It is here just before midnight that 29-year-old Darwin Zerpa and other volunteers set up shop. Pulling up in an out-of-service ambulance and folding out a table on the pavement, they mark out a spot where passersby can get HIV finger-prick test results in less than 10 minutes.
Campaigners say resurgence of deadly virus threatens despite huge successes of vaccination drive
The unmonitored movement of people across the border between Pakistan and Afghanistan threatens efforts to eradicate polio from the two countries, as the yearâsfirst cases of the virus are recorded in the volatile region.
The Global Polio Eradication Initiative said people travelling through unchecked crossings is believed to be one of the main causes of the spread of the disease in the area.
The state, which styles itself as the Democratic-led âresistanceâ, has launched 46 lawsuits against the Trump administration
The Trump administrationâs plans to pull millions in federal funding from Californiaâs high-speed rail project is just the latest antagonism between the president and the state that stands on the opposite end of his partyâs ideological spectrum.
Governor Gavin Newsom called the move âpolitical retributionâ for the stateâs lawsuit against Donald Trumpâs declaration of a national emergency, but California and Trump have been at it since before he was even elected president.
Though Trump himself suggested there is no real emergency, courts are unlikely to second-guess a presidentâs broad leeway
Many legal analysts who watched Donald Trump declare a national emergency over immigration on Friday thought the president had weak legal grounds for doing so. In particular, many thought Trump hurt his own case by admitting, right there in the White House Rose Garden: âI didnât need to do this, but Iâd rather do it much faster.â
âThis quote should be the first sentence of the first paragraph of every complaint filed this afternoon,â tweeted George Conway, a top Washington lawyer and the husband of Trump aide Kellyanne Conway.
Attempt to hustle Japan into a trade deal highlights the problems facing âglobal Britainâ
It takes a lot to anger the unfailingly polite, anglophile Japanese. But Liam Fox, the international trade secretary, and Jeremy Hunt, the foreign secretary, appear to have managed it with their ill-judged attempt to hustle Tokyo into a quick-fire Brexit trade deal.
The diplomatic fumble has highlighted rapidly escalating difficulties facing âglobal Britainâ â the governmentâs nebulous vision for life after the EU â in forging new business and trade relationships around the world without an agreed post-Brexit strategy.
I had to gain the confidence that always seemed to come naturally to my partner to release my inner handywoman
Last year my partner and I moved into a new house. The whole exercise was exhilarating â finally, a place we owned â but it also unearthed in me a desperation, a deep frustration. For a long time Iâve wanted to be someone who fixes things, builds things, someone who is capable in practical day-to-day tasks. I own tools, I have ideas and I tinker with my surroundings, but Iâve never felt completely at ease in the tasks that various men in my life seem to take on with no backward glance.
In our just-built house there were so many jobs to do with drills, hammers, caulking guns. My drive to learn by doing was offset by disorientation and self-doubt. I wanted to begin improving our house, but I didnât know what sort of screws I needed for the curtain rod brackets, or whether I could just drill straight into the plasterboard. My partner, a man, didnât have much more experience in these things than I did, but approached the situation with a confidence and bluster that only confused me more.
Visitors to Dartmoor zoo are being offered the opportunity to take part in its âhuman v beastâ challenge, with groups of people playing tug-of-war against a lion as it tries to wrestle meat attached to a rope.
The controversial attraction, which costs ÂŁ15 per person, has sparked a backlash with more than 2,000 people signing a petition to stop the practice. The petitionâs author, Sue Dally, described it as, âcruel and shows a total lack of respect for these beautiful majestic wild animalsâ
Barack Obama offered some advice on self-confidence to young men at an event hosted by his foundation in Oakland, California, on Tuesday.
When asked by a member of the audience about his definition of being a man, and how it relates to the LGBT+ community, the former US president said being a man was âfirst and foremost being a good humanâ before going on to say that âif you are very confident about your sexuality, you donât have to have eight women around you twerkingâ
Tens of thousands of people have taken to the streets across France in protest against an increase in the number of antisemitic attacks in the country. Recent incidents have included a Jewish cemetery being desecrated with swastikas and the philosopher Alain Finkielkraut being subjected to a torrent of hate speech on the fringe of a gilets jaunes (yellow vests) protest in Paris
Bernie Sanders, the independent senator from Vermont who ran against Hillary Clinton for the 2016 Democratic nomination, has announced his run for the presidency in 2020. Sanders, 77, running as a Democrat, will be up against a more crowded and diverse field this time round
Donald Trump has used a speech in Miami, Florida, to issue a direct appeal to members of the Venezuelan military to back opposition leader Juan GuaidĂł. The influential Venezuelan military has so far remained largely loyal to current president, NicolĂĄs Maduro. The US president told the crowd: 'We seek a peaceful transition of power, but all options are open'
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