Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
1.† Does the title grab you and include a benefit? Make sure it is clear, but clever and clear is great.
2.† Does the opening grab your attention? How? You need a hook in your short 1-3 sentence introduction. A shocking fact, drama, or question about where your audience is, their challenge.
3.† Avoid starting sentences with "This is, there is, She is/was." Avoid passive construction such as: have, is, was, seems, appears. Replace "Judy is a book coach" with Book coach, Judy Cullins, digs her client's buried treasure (their words) up to make their books saleable gems. Aim for only 2-4% passives. Use strong, action verbs instead.
4.†† Punch up those sentences. Instead of "people who are assertive are willing to stand up for themselves," say, "Assertive people stand up for themselves."
5.†† Reduce general words. Replace them with specifics that are more compelling to the reader. Instead of "saves you time," use "saves you 10 hours a week, so you can finally take that vacation to that Caribbean island."
6.†† Shorten all sentences for Online reading. Did you know that 15-17 words per sentence is standard?† Over that number the sentence is "difficult?"† We write differently for Online because we are busy people who want information fast!
7.†† Use the present or past tense instead of "would have" and other passive forms. These verb forms help your article's clarity and give punch to it.
8.†† Show, don't tell. Instead of saying this book helps you to a healthy life, say after you read my book, you will have "leap out of bed energy."
9.†† Reduce the use of adjectives and adverbs. Avoid all -ly adverbs. Make your nouns and verbs describe. Use the senses of sight, sound, emotions, touch. Instead of "Suddenly, she yelled at Tom," just say," She opened the front door and yelled at Tom."
10. Discuss only one point per article to help you write focused, compelling copy for the rest. Check out your article's thesis. What question does your article answer?
Remember, for opt-in ezine publishers to take your article and spread the good word about you, you need to submit a quality, well-edited article that will wow them.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Claim of renewed disagreements on solution for avoiding hard Irish border met with scepticism by EU diplomats
Brexit talks have hit a significant impasse over the issue of the Northern Ireland border, British government sources have claimed, increasing the likelihood of a deal only being achieved at the last minute, if at all.
Exit polls show CSU losing majority it has long enjoyed as far-right AfD makes gains
Angela Merkel‚Äôs conservative partners in Bavaria have had their worst election performance for more than six decades, in a humiliating state poll result that is likely to further weaken Germany‚Äôs embattled coalition government.
The Christian Social Union secured 37.2% of the vote, preliminary results showed, losing the absolute majority in the prosperous southern state it had had almost consistently since the second world war. The party‚Äôs support fell below 40% for the first time since 1954.
JP Morgan and Ford join ranks of companies pulling out of Saudi conference as UK, Germany and France call for credible investigation
Saudi Arabia has said it will retaliate against any sanctions imposed over the disappearance of Jamal Khashoggi, as JP Morgan and Ford swelled the ranks of western companies pulling out of a high-profile conference in Riyadh next week.
The diplomatic standoff over the fate of Khashoggi, who has been missing since he entered the Saudi consulate in Istanbul on 2 October and is presumed to have been murdered, threatens Prince Mohammed bin Salman‚Äôs to reform efforts to reform the kingdom‚Äôs economy. The Riyadh stock market had its biggest fall in years on Sunday.
Duchess of Sussex, who is on tour in Australia with her husband, is due to give birth next spring
The Duke and Duchess of Sussex have announced they are expecting a baby next spring.
A statement from Kensington Palace said: ‚ÄúTheir Royal Highnesses have appreciated all of the support they have received from people around the world since their wedding in May and are delighted to be able to share this happy news with the public.‚ÄĚ
Crowdfunding campaign easily covers $18,000 fine, but money will be sent to mental health charity
Two New Zealand women who were ordered to pay damages by an Israeli court for their role in Lorde cancelling a Tel Aviv concert have raised the sum through donations ‚Äď but plan to give the money to the Gaza Mental Health Foundation instead.
Last week an Israeli court ruled Justine Sachs and Nadia Abu-Shanab of New Zealand must pay damages to Israeli teenagers Shoshana Steinbach, Ayelet Wertzel and Ahuva Frogel totalling more than NZ$18,000 ($11,700) for writing a letter urging Lorde to cancel her gig, which she did.
Dunkirk is a month into a project that makes it the biggest European city to offer free public transport. So what do people think?
One month after the French channel port of Dunkirk introduced free public transport for all, a small revolution is taking place.
Two women, perfect strangers until now, are chatting across the aisle about nothing in particular. One admits she sometimes takes the bus ‚Äújust for the fun of it‚ÄĚ. A young man wearing headphones is charging his mobile in a socket just above the ‚Äúrequest stop‚ÄĚ button.
The city has more than 1,400 tianguis ‚Äď open-air markets that operate on certain days of the week ‚Äď and many have been around for centuries. Professor Joseph Heathcott uses satellite images to highlight these unique spaces
The new Asian Town mall was designed to cater to Qatar‚Äôs roughly 2 million migrant workers ‚Äď but critics say it is simply a way to segregate them
At first glance, it is like any other entertainment complex in Qatar: a giant shopping mall, a multiplex cinema and an amphitheatre for musical shows. But there are no high-end boutiques, no women ‚Ä¶ and no Qataris.
Welcome to Asian Town, an entertainment and shopping venue in the heart of the largest labour camp in Qatar, on the outskirts of the capital, Doha. Each day, thousands of young men gather here from the workers‚Äô dormitories that stretch out into the desert for miles around, to enjoy mutton curries, Bollywood films or just a sanctuary from the searing heat.
After 20 years, squatters occupying the Amsterdamse Droogdok Maatschappij former shipyard have been ordered to leave. Photographer Sanne Derks met members of the community, who say moving elsewhere is impossible
Rolling coverage of the day‚Äôs political developments as they happen
This is from Sky‚Äôs Deborah Haynes, who is at the EU foreign affairs council in Luxembourg.
BREAK @Jeremy_Hunt & his Irish counterpart @simoncoveney (who is also Ireland deputy PM) have just held short bilateral on sidelines of Foreign Affairs Council in Luxembourg as #Brexit showdown looms
When Karin Kneissl, the Austrian foreign minister, arrived at the EU foreign affairs council in Luxembourg, she told reporters that ‚Äúeverything [in the Brexit talks] is on suspense until Wednesday‚ÄĚ. She went on:
On Wednesday I hope that we can see it a bit more clearly.
Automaker‚Äôs plans come at a $740m price, of which taxpayers would cover $239m, and insists public assistance is necessary
For three decades, the 18-story, beaux arts Michigan Central Station sat vacant on downtown Detroit‚Äôs edge, a hulking, decaying symbol of the economic struggles in the city around it. Today, as greater downtown rebounds, it‚Äôs one of the last vestiges of an era the city is trying to put behind it.
Josh Frydenberg backs Shorten‚Äôs plan to end right to disciminate while PM refuses to commit
The Morrison government is split on whether to support Labor‚Äôs call to amend discrimination law to prevent religious schools firing gay staff.
The Liberal deputy leader, Josh Frydenberg, and candidate for Wentworth Dave Sharma backed Labor‚Äôs call but Scott Morrison refused to commit to extend his promise to prevent discrimination against students.
Young people talk about how it feels to grow up in 2018, from dealing with racism in New York and fighting for LGBT rights in Jakarta to facing exam pressures in the Kenyan Rift Valley and the importance of giving back to society in Delhi
Every other minute, a woman or girl dies as a result of pregnancy complications or childbirth. Why has the global decline in maternal mortality stalled?
According to the latest UN global estimates, 303,000 women a year die in childbirth, or as a result of complications arising from pregnancy. This equates to about 830 women dying each day ‚Äď roughly one every two minutes.
The philanthropist warns that stability in Africa makes a huge difference to the world, and that investing in the health and education of its young people is vital
What worries Bill Gates most? The booming population of Africa looms over his foundation‚Äôs latest global survey. By the end of this century there will be 4 billion more people on Earth ‚Äď and 3 billion of these extra souls will be born in Africa. The challenge, he says, is that ‚ÄúAfrica must almost quadruple its agricultural productivity to feed itself. That‚Äôs very daunting.‚ÄĚ
The philanthropist is torn between sending out a message of hope and a message of fear when I meet him at his foundation‚Äôs spacious campus in the heart of his hometown, Seattle.
In a country where one in four women have a child by 19, and health workers offering birth control have been met by men with machetes, confronting myths about contraception is vital
A woman lies on her back, a one-year-old straddling her. One hand is over her eyes, the other held out. A nurse gently inserts a small white strip of contraceptive implant into her upper arm while her baby plays on her. They beckon me in. Privacy hardly seems to be an issue here.
I am in a tent in Rwibale, in the Kyenjojo district of Uganda. We have driven for about five hours from Kampala to get here. It is a place that Prosper Kigumire, who is showing me around, describes as ‚Äúperi-rural‚ÄĚ. It seems rural enough, a village ‚Äď if that. I am with the mobile outreach team of Marie Stopes International. ‚ÄúI have four children so this does not hurt,‚ÄĚ says Monica, the women who is getting the implant. ‚ÄúI have no husband.‚ÄĚ
Its vast oil reserves ‚Äď it claims to have about 260bn barrels still to extract ‚Äď afford the most obvious advantage. The kingdom is the world‚Äôs largest oil exporter, pumping or shipping about 7m barrels a day, and giving Riyadh huge clout in the global economy because it wields power to push up prices.
Tracking right to lure AfD voters while rocking the boat in the coalition government turned off moderate Germans
It is, as Der Spiegel said, as if the all-conquering Bayern M√ľnchen, Germany‚Äôs most successful ever football club, had been ignominiously relegated ‚Äď but with rather more far-reaching consequences.
The CSU, the sister party of Angela Merkel‚Äôs CDU, has dominated Bavarian politics for six decades, winning absolute majorities in 12 of the past 13 elections. And it has not done a bad job: the well-heeled home state of BMW and Siemens has the highest employment and lowest crime rate in the country.
The archbishop of Constantinople has granted Ukraine‚Äôs wish for a church independent of Moscow
Donald Trump seems strangely in awe of Vladimir Putin. Theresa May‚Äôs attempts to face down the Kremlin after Salisbury have had limited impact. But has Putin finally met his match in Bartholomew I, the 270th archbishop of Constantinople-New Rome, ecumenical patriarch, and ‚Äúfirst among equals‚ÄĚ of the Eastern Orthodox church?
In the 2,000-year struggle between church and state, Barth-olomew chalked up a notable victory last week. Defying protests from the Kremlin and Russia‚Äôs clergy, the archbishop granted Ukraine‚Äôs wish to establish an independent church that will no longer answer, as it has since 1686, to the Moscow patriarchate. The decision was taken at a synod at Orthodox ‚Äúheadquarters‚ÄĚ in Istanbul, formerly Constantinople.
Rather than annoy a trading partner, the Tories turn a blind eye to the country‚Äôs excesses
Imagine how this government would have reacted if last weekend either Russia or Iran had abducted ‚Äď and in all likelihood murdered ‚Äď one of their dissident journalists within the sovereign territory of another country.
In fact, we do not need to imagine it. We need only look back five months to the faked assassination of the Russian journalist Arkady Babchenko on the streets of Kiev. It took the then foreign secretary, Boris Johnson, less than 24 hours to issue an official statement not only saying how appalled he was, but leaving no doubt that the Russian state was responsible and saying it must be held to account.
Pope Francis has made a saint of murdered Salvadoran archbishop √ďscar Romero, one of the most contentious Roman Catholic figures of the 20th century. In a ceremony before tens of thousands of people in St Peter‚Äôs Square, Francis declared Romero and Pope Paul VI saints along with five other lesser-known people.
People from across Germany have marched through Berlin to protest against racism, xenophobia and the far right in one of the country‚Äôs biggest rallies of recent years. Organisers put the turnout at 242,000 people. The demonstration on Saturday followed anti-immigration protests in several eastern cities during the summer.
The US president says he will speak to Salman about the disappearance of the journalist. Trump says the US government will find out what happened to Khashoggi. US officials say they are seeking answers from the Saudi government.
Donald Trump has made it clear that whatever the outcome of the inquiry into the disappearance of the journalist from the Saudi embassy in Istanbul, the US will not forgo lucrative arms deals with Riyadh. The president says the possibility of Saudi Arabia sourcing its arms from Russia or China instead is unacceptable
The quinceanŐÉera, the 15th birthday rite of passage into womanhood, is widely celebrated in Latino culture. The ostentatious display of wealth at these events is important, even in communist Cuba. The photographer Diana Markosian has documented the tradition in her Over the Rainbow project, which has been awarded the third Elliott Erwitt Havana Club 7 Fellowship. It will be on display at Paris Photo in the Grand Palais from 8-11 November
Aerial footage shows the extent of the damage along Florida's coastline after the devastating impact of Hurricane Michael, the strongest US storm in more than 25 years. It made landfall near Mexico Beach ‚Äď as seen in this video ‚Äď with winds of up to 155 mph
First lady Melania Trump says she could be 'the most bullied person' in the world, or one of them, judging by 'what people are saying about me'. She made the remark during a television interview for Good Morning America. The first lady said there are people in the White House who are not trustworthy and she had let her husband know about them
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