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Never Sell Again: Get Repeat Business and Avoid the Need to Prospect
If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you. Here are seven ways to keep your customers coming back: 1. Take time to build a relationship Learn to "visit" instead of being so professional that you appear rude. Pay attention when you meet with your customers. Learn about them and their lives. Notice what they hang on their walls and place on their desks. And don't just notice, comment on them. For instance, if your prospect or customer has a huge marlin hanging on his wall, you could say, "I'll bet there's an interesting story that goes with that fish." Your client will be thrilled to tell you about it, and he'll be flattered that you asked. And it would be like ignoring the elephant in the room if you DIDN'T comment on it. Learning about your customer will pay off every day of your relationship. 2. Set realistic deadlines and either meet or beat them. Nothing impresses a client more than when you follow through with what you say you will do. Do it fast. Do your best. And do it right. Clients always want it "yesterday," but if you know it can't be done that quickly, or it won't be done correctly because there's not enough time, then speak up right at the beginning. It's better to set a realistic deadline and then beat it by a day or two, than accept an unrealistic one and make the client wait. 3. Make it easy to work with you. Extend your service hours to cover when your customers want to talk to you. If your business is tech support or Internet marketing, remember that peak Net usage is 10 pm. If you're a night person, you can impress your customers by being available during their "off" hours. 4. Offer credit card payment options to make it easy for your clients (and the government!) to pay you. Today, businesses need payment options. If you're able to allow them to pay with credit cards, you'll have more clients. And if you're interested in government business, this is an easy way to get some of it since most government agencies are now using credit cards for purchases valued at less than $2,500. 5. Be flexible--offer to meet for breakfast. Just like you, your clients are very busy. They have meetings all day and often during lunch, so it's hard to find a time to get together. Offer to meet for breakfast when you and your client are both fresh, or meet after normal work hours to accommodate their schedule. 6. Provide added-value service at no charge. Give them something they aren't expecting. If you go the extra mile, your customers will notice. You'll soon be the one they turn to when they need a problem solved. It works when your vendors do it for you, doesn't it? It sure does for me! For example, I recently began doing informational teleseminars with industry experts, and I not only needed a bridge line to do them, but I also needed someone to record the seminars for me so I'd have a good finished product to sell through my website. I got one-stop-shopping with Dan Janal at Great Teleseminars, which was perfect. And, when he confirmed the information, he sent me a free copy of two of his ebooks to teach me how to do a good teleseminar! Now that's added value. 7. Refer business to your customers. If you send business to your customers, it shows how much value them. Connect one customer with another, if possible. It's the ultimate thank you. Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites. Visit www.MarketingIdeaShop.com">http://www.MarketingIdeaShop.com or www.WomenMarketing.com">http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.
MORE RESOURCES: Plan to strike backstop deal falls through with PM facing possible cabinet revolt at home The Brexit negotiations are on a knife-edge as Theresa May’s domestic vulnerability over the Irish border threatens to kill off hopes of an October deal, with the Brexit secretary, Dominic Raab, forced to make a dash to Brussels to seek more time from the EU’s chief negotiator, Michel Barnier. Related: Theresa May’s reward for a Brexit deal? Political annihilation | Matthew d’Ancona Continue reading...Exit polls show CSU losing majority it has long enjoyed as far-right AfD makes gains Angela Merkel’s conservative partners in Bavaria have had their worst election performance for more than six decades, in a humiliating state poll result that is likely to further weaken Germany’s embattled coalition government. The Christian Social Union secured 37.2% of the vote, preliminary results showed, losing the absolute majority in the prosperous southern state it had had almost consistently since the second world war. The party’s support fell below 40% for the first time since 1954. Continue reading...It’s a very jittery start to the week amid the Khashoggi standoff, US-China trade tensions and concern about US borrowing costs. Follow all the action live
The UK FTSE 100 has just hit a new six-month low, as its early gains fizzle out. The blue-chip index of leading sharews in London is now down 27 points at 6968. “There is a noticeable lack of bargain hunters on Monday morning as last Friday’s rebound in select parts of the market fails to extend into the new working week. The FTSE 100 was down 0.1% in early trading at 6,988 with investors clearly lacking confidence to snap up stocks whose share prices were badly damaged in last week’s market sell-off.
Pakistan’s stock market has made a bad start to the new week, falling over 2% in early trading. That follows a 4% tumble last week, as investors fretted about Pakistan’s economic outlook. Pakistan's stock markets tumbles yet again - index down 2% in biggest decline in Asia today. Its dropped by such a level or more only 10 times this year pic.twitter.com/SQ9Im7PtU5 Continue reading...Based on real events, Kler has broken box office records and divided Catholic country A film depicting Polish clerics as corrupt, drunken fornicators and paedophiles is smashing box office records in Poland, sparking controversy and encouraging hundreds of people to come forward with allegations of recent and historical abuse. Based on real events, Kler (The Clergy), by the director Wojciech Smarzowski, which includes testimonies of survivors, features an alcoholic priest who encourages his lover to have an abortion, a priest accused of abusing a young boy, a senior cleric engaged in corruption and blackmail, and a grotesque, foul-mouthed archbishop cutting deals with politicians and mobsters, all operating with impunity against the backdrop of a passive and credulous society portrayed as complicit in the crimes being committed. Continue reading...Climate scientists have political agendas, US president says in interview with 60 Minutes Donald Trump is doubling down on his doubts about climate change, suggesting that the climate could “change back again,” and that climate scientists are politically motivated. Related: Don't despair: the climate fight is only over if you think it is | Rebecca Solnit Continue reading...At least six people killed in Aude department as rivers burst banks and roads cut At least six people have died during heavy storms that cut off many roads and caused rivers to burst their banks in parts of south-western France, officials have said. The Aude department, which includes the fortress city of Carcassonne, was particularly badly hit. Continue reading...Coalition back One Nation motion, but opposition and crossbenchers vote it down The Australian Senate has narrowly voted down a motion condemning “anti-white racism”, despite government senators voting for the controversial statement echoing alt-right rhetoric. On Monday the Senate voted 31 to 28 to reject a motion put by Pauline Hanson – the leader of the anti-immigrant nativist One Nation party – which acknowledged the “deplorable rise of anti-white racism and attacks on Western civilisation” and “it is OK to be white”. Continue reading...Mobashar Jawed Akbar says allegations made against him by 12 women are baseless An Indian government minister accused of sexual misconduct by at least 12 women has said the allegations are “wild and baseless” and he will take legal action to clear his name. Mobashar Jawed Akbar, India’s junior foreign minister, returned from government business in Nigeria on Sunday to face mounting allegations he harassed or abused employees during his previous career as a journalist and editor. Continue reading...Exclusive: database shows 124 green, anti-racist and other groups spied on by undercover police Police deployed 24 undercover officers to infiltrate a small leftwing political party over a 37-year period, the Guardian can reveal. The police spies infiltrated the Socialist Workers party (SWP) almost continuously between 1970 and 2007, often with more than one undercover officer embedded within the party. Continue reading...Crowdfunding campaign easily covers $18,000 fine, but money will be sent to mental health charity Two New Zealand women who were ordered to pay damages by an Israeli court for their role in Lorde cancelling a Tel Aviv concert have raised the sum through donations – but plan to give the money to the Gaza Mental Health Foundation instead. Last week an Israeli court ruled Justine Sachs and Nadia Abu-Shanab of New Zealand must pay damages to Israeli teenagers Shoshana Steinbach, Ayelet Wertzel and Ahuva Frogel totalling more than NZ$18,000 ($11,700) for writing a letter urging Lorde to cancel her gig, which she did. Continue reading...Kensington Palace says Duchess of Sussex, who is on tour in Australia with her husband, is pregnant The Duke and Duchess of Sussex have announced they are expecting a baby next spring. A statement from Kensington Palace said: “Their Royal Highnesses have appreciated all of the support they have received from people around the world since their wedding in May and are delighted to be able to share this happy news with the public.” Continue reading...Dunkirk is a month into a project that makes it the biggest European city to offer free public transport. So what do people think? One month after the French channel port of Dunkirk introduced free public transport for all, a small revolution is taking place. Two women, perfect strangers until now, are chatting across the aisle about nothing in particular. One admits she sometimes takes the bus “just for the fun of it”. A young man wearing headphones is charging his mobile in a socket just above the “request stop” button. Continue reading...The city has more than 1,400 tianguis – open-air markets that operate on certain days of the week – and many have been around for centuries. Professor Joseph Heathcott uses satellite images to highlight these unique spaces Continue reading...The new Asian Town mall was designed to cater to Qatar’s roughly 2 million migrant workers – but critics say it is simply a way to segregate them At first glance, it is like any other entertainment complex in Qatar: a giant shopping mall, a multiplex cinema and an amphitheatre for musical shows. But there are no high-end boutiques, no women … and no Qataris. Welcome to Asian Town, an entertainment and shopping venue in the heart of the largest labour camp in Qatar, on the outskirts of the capital, Doha. Each day, thousands of young men gather here from the workers’ dormitories that stretch out into the desert for miles around, to enjoy mutton curries, Bollywood films or just a sanctuary from the searing heat. Continue reading...After 20 years, squatters occupying the Amsterdamse Droogdok Maatschappij former shipyard have been ordered to leave. Photographer Sanne Derks met members of the community, who say moving elsewhere is impossible Continue reading...Thousands of documents analyzed by the Guardian provide the most comprehensive picture yet of what happened to immigrants prosecuted under the Trump administration’s zero tolerance policy Continue reading...Hassan Adan Isaq, 23, shot for his role in attack that killed 600 people Somali authorities have executed a 23-year-old man in Mogadishu for masterminding a bombing that killed about 600 people and injured hundreds more in the city exactly a year ago. The explosion was one of the most devastating single strikes by Islamic militants in recent decades. Hassan Adan Isaq was shot by a firing squad early on Sunday, a Somali military judge said. Continue reading...Automaker’s plans come at a $740m price, of which taxpayers would cover $239m, and insists public assistance is necessary For three decades, the 18-story, beaux arts Michigan Central Station sat vacant on downtown Detroit’s edge, a hulking, decaying symbol of the economic struggles in the city around it. Today, as greater downtown rebounds, it’s one of the last vestiges of an era the city is trying to put behind it. Related: The death of Detroit: how Motor City crumbled in the 90s – in pictures Continue reading...The impacts of the Vancouver model - as the scheme came to be known - is linked to the opioid crisis and unaffordable real estate market The briefing took place just a few days after David Eby began his new job as British Columbia’s attorney general – and it began a warning. “Get ready,” Eby remembers being told by casino regulators in the western Canadian province. “I think we are going to blow your mind.” Continue reading...Opposition MPs urge protests against the purchase of millions of dollars worth of cars for upcoming leaders’ meeting Papua New Guinean opposition MPs have called for a nationwide strike this week amid growing anger at the government’s decision to buy 40 Maseratis for its Apec forum next month. The PNG government – which as well as hosting Apec is also dealing with a devastating earthquake recovery, a nationwide medication shortage, a polio outbreak and worsening TB rates in addition to generally high rates of poverty – last week imported 40 of the luxury vehicles via charter plane from Italy. Continue reading...Josh Frydenberg backs Shorten’s plan to end right to disciminate while PM refuses to commit The Morrison government is split on whether to support Labor’s call to amend discrimination law to prevent religious schools firing gay staff. The Liberal deputy leader, Josh Frydenberg, and candidate for Wentworth Dave Sharma backed Labor’s call but Scott Morrison refused to commit to extend his promise to prevent discrimination against students. Continue reading...Survey across 15 countries finds 90% of teenagers in Kenya, Mexico, China and Nigeria hopeful for the future – in stark contrast to those in developed nations Continue reading...Young people talk about how it feels to grow up in 2018, from dealing with racism in New York and fighting for LGBT rights in Jakarta to facing exam pressures in the Kenyan Rift Valley and the importance of giving back to society in Delhi Every other minute, a woman or girl dies as a result of pregnancy complications or childbirth. Why has the global decline in maternal mortality stalled? According to the latest UN global estimates, 303,000 women a year die in childbirth, or as a result of complications arising from pregnancy. This equates to about 830 women dying each day – roughly one every two minutes. Continue reading...The philanthropist warns that stability in Africa makes a huge difference to the world, and that investing in the health and education of its young people is vital What worries Bill Gates most? The booming population of Africa looms over his foundation’s latest global survey. By the end of this century there will be 4 billion more people on Earth – and 3 billion of these extra souls will be born in Africa. The challenge, he says, is that “Africa must almost quadruple its agricultural productivity to feed itself. That’s very daunting.” The philanthropist is torn between sending out a message of hope and a message of fear when I meet him at his foundation’s spacious campus in the heart of his hometown, Seattle. Continue reading...In a country where one in four women have a child by 19, and health workers offering birth control have been met by men with machetes, confronting myths about contraception is vital A woman lies on her back, a one-year-old straddling her. One hand is over her eyes, the other held out. A nurse gently inserts a small white strip of contraceptive implant into her upper arm while her baby plays on her. They beckon me in. Privacy hardly seems to be an issue here. I am in a tent in Rwibale, in the Kyenjojo district of Uganda. We have driven for about five hours from Kampala to get here. It is a place that Prosper Kigumire, who is showing me around, describes as “peri-rural”. It seems rural enough, a village – if that. I am with the mobile outreach team of Marie Stopes International. “I have four children so this does not hurt,” says Monica, the women who is getting the implant. “I have no husband.” Continue reading...Should the kingdom make good on its warnings, the repercussions could be felt around the world Saudi Arabia enjoys a privileged position both in geopolitical and economic terms. It will have a powerful hand to play if tensions with the US and the west escalate and it follows through with Sunday’s warning of retaliation. Its vast oil reserves – it claims to have about 260bn barrels still to extract – afford the most obvious advantage. The kingdom is the world’s largest oil exporter, pumping or shipping about 7m barrels a day, and giving Riyadh huge clout in the global economy because it wields power to push up prices. Continue reading...Tracking right to lure AfD voters while rocking the boat in the coalition government turned off moderate Germans It is, as Der Spiegel said, as if the all-conquering Bayern München, Germany’s most successful ever football club, had been ignominiously relegated – but with rather more far-reaching consequences. The CSU, the sister party of Angela Merkel’s CDU, has dominated Bavarian politics for six decades, winning absolute majorities in 12 of the past 13 elections. And it has not done a bad job: the well-heeled home state of BMW and Siemens has the highest employment and lowest crime rate in the country. Continue reading...The archbishop of Constantinople has granted Ukraine’s wish for a church independent of Moscow Donald Trump seems strangely in awe of Vladimir Putin. Theresa May’s attempts to face down the Kremlin after Salisbury have had limited impact. But has Putin finally met his match in Bartholomew I, the 270th archbishop of Constantinople-New Rome, ecumenical patriarch, and “first among equals” of the Eastern Orthodox church? In the 2,000-year struggle between church and state, Barth-olomew chalked up a notable victory last week. Defying protests from the Kremlin and Russia’s clergy, the archbishop granted Ukraine’s wish to establish an independent church that will no longer answer, as it has since 1686, to the Moscow patriarchate. The decision was taken at a synod at Orthodox “headquarters” in Istanbul, formerly Constantinople. Continue reading...Rather than annoy a trading partner, the Tories turn a blind eye to the country’s excesses Imagine how this government would have reacted if last weekend either Russia or Iran had abducted – and in all likelihood murdered – one of their dissident journalists within the sovereign territory of another country. In fact, we do not need to imagine it. We need only look back five months to the faked assassination of the Russian journalist Arkady Babchenko on the streets of Kiev. It took the then foreign secretary, Boris Johnson, less than 24 hours to issue an official statement not only saying how appalled he was, but leaving no doubt that the Russian state was responsible and saying it must be held to account. Continue reading...Pope Francis has made a saint of murdered Salvadoran archbishop Óscar Romero, one of the most contentious Roman Catholic figures of the 20th century. In a ceremony before tens of thousands of people in St Peter’s Square, Francis declared Romero and Pope Paul VI saints along with five other lesser-known people. Continue reading...People from across Germany have marched through Berlin to protest against racism, xenophobia and the far right in one of the country’s biggest rallies of recent years. Organisers put the turnout at 242,000 people. The demonstration on Saturday followed anti-immigration protests in several eastern cities during the summer. The US president says he will speak to Salman about the disappearance of the journalist. Trump says the US government will find out what happened to Khashoggi. US officials say they are seeking answers from the Saudi government. Trump vows ‘severe punishment’ if Saudis killed Jamal Khashoggi Continue reading...Donald Trump has made it clear that whatever the outcome of the inquiry into the disappearance of the journalist from the Saudi embassy in Istanbul, the US will not forgo lucrative arms deals with Riyadh. The president says the possibility of Saudi Arabia sourcing its arms from Russia or China instead is unacceptable • Trump announces Khashoggi investigation but says he will not halt Saudi arms sales Continue reading...The quinceañera, the 15th birthday rite of passage into womanhood, is widely celebrated in Latino culture. The ostentatious display of wealth at these events is important, even in communist Cuba. The photographer Diana Markosian has documented the tradition in her Over the Rainbow project, which has been awarded the third Elliott Erwitt Havana Club 7 Fellowship. It will be on display at Paris Photo in the Grand Palais from 8-11 November Continue reading...Aerial footage shows the extent of the damage along Florida's coastline after the devastating impact of Hurricane Michael, the strongest US storm in more than 25 years. It made landfall near Mexico Beach – as seen in this video – with winds of up to 155 mph Continue reading...First lady Melania Trump says she could be 'the most bullied person' in the world, or one of them, judging by 'what people are saying about me'. She made the remark during a television interview for Good Morning America. The first lady said there are people in the White House who are not trustworthy and she had let her husband know about them Continue reading... |
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Ten Reasons to Implement Choice Theory in Your Organization What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person's personal and professional life. 11 Things Small Business Owners Can Learn From Michael Dell 1. Think Big - In college, Michael Dell said he wanted to "beat IBM. The Top 7 Marketing Tips You Dont Want To Overlook 1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. Why Clarity Is Essential To Building Massive Momentum In Your Business Clarity is an absolutely essential ingredient for you to achieve your full potential in business. Napolean Hill, in his classic book Think & Grow Rich, said "Whatever the mind of man can conceive and believe, it can achieve. Top 10 Ways to Start a Business For Less Than $500 We've heard numerous success stories of Internet entrepreneurs like Jeff Bezos, who started Amazon.com from his garage, using cheap plywood to construct desks. Reminders For Running A Better Business The following tips are from an article we contributed to Compute magazine. These are ideas that we all should know, but many times forget. I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows Gas prices continue to go through the roof and increased transportation costs will increase trade show costs across the board.Here are 10 Tips for saving time, money and your sanity. Top 7 Tips For Writing Your Marketing Plan A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:Think Strategy First An overall marketing strategy drives many decisions. Entrepreneurs - 7 Business Mistakes You Must Avoid Many mistakes can be made in business and if you are able to avoid some of them by reading and taking note of these warnings, then the time taken to put these together will be worth while. Here are some business mistakes that are common to many entrepreneurs. 7 Tips on How To Prepare for Business Events Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections. Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces When sending mail to clients and potential clients, make your mailing stand out from the stacks of "junk mail" they receive. Here are a few easy ways to get their attention. How To Move Your Business Online in 7 Steps So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?The online audience is massive - it's an information resource used by millions worldwide and continues to grow. 1 Step Program to Achieve All of Your Goals In Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. Checklist for Hiring a Private Investigator Looking for an old friend? Want to know if your spouse is cheating? Need to check out a potential tenant or employee?A good private investigator (PI) can help you obtain these answers. And as with any expert you hire-a doctor, a lawyer, an insurance broker-it benefits you to take the time to ensure you're hiring a professional who has experience, quality reputation, and good-business ethics. How to Apply the 12 Steps for Managment Conflict and Resolution 1. Admit there is a problem. Top Ten Tips: Where to Get the Best Business Books Now! There are many places you can get books, and I don't pretend to know them all. I've listed a few of my favorites below. Ten Tips for Cross Cultural Communication Here are some simple tips to help you improve your cross cultural communication skills: Slow Down Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible. Business Goals - The 10 Commandments The Ten Commandments of Goal Setting While it's good to set goals and work them into a proper plan, the fact is many people succeed in business without setting any goals. Be careful not to set your goals too high. Bookkeeping Techniques For Morons Please don't think I am calling you a "moron" to hurt your feelings in any way. I was a moron when I first started setting up my files. 10 Things To Do When Business Slows Down Over The Holidays I'm sure you've seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time.
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