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Never Sell Again: Get Repeat Business and Avoid the Need to Prospect
If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you. Here are seven ways to keep your customers coming back: 1. Take time to build a relationship Learn to "visit" instead of being so professional that you appear rude. Pay attention when you meet with your customers. Learn about them and their lives. Notice what they hang on their walls and place on their desks. And don't just notice, comment on them. For instance, if your prospect or customer has a huge marlin hanging on his wall, you could say, "I'll bet there's an interesting story that goes with that fish." Your client will be thrilled to tell you about it, and he'll be flattered that you asked. And it would be like ignoring the elephant in the room if you DIDN'T comment on it. Learning about your customer will pay off every day of your relationship. 2. Set realistic deadlines and either meet or beat them. Nothing impresses a client more than when you follow through with what you say you will do. Do it fast. Do your best. And do it right. Clients always want it "yesterday," but if you know it can't be done that quickly, or it won't be done correctly because there's not enough time, then speak up right at the beginning. It's better to set a realistic deadline and then beat it by a day or two, than accept an unrealistic one and make the client wait. 3. Make it easy to work with you. Extend your service hours to cover when your customers want to talk to you. If your business is tech support or Internet marketing, remember that peak Net usage is 10 pm. If you're a night person, you can impress your customers by being available during their "off" hours. 4. Offer credit card payment options to make it easy for your clients (and the government!) to pay you. Today, businesses need payment options. If you're able to allow them to pay with credit cards, you'll have more clients. And if you're interested in government business, this is an easy way to get some of it since most government agencies are now using credit cards for purchases valued at less than $2,500. 5. Be flexible--offer to meet for breakfast. Just like you, your clients are very busy. They have meetings all day and often during lunch, so it's hard to find a time to get together. Offer to meet for breakfast when you and your client are both fresh, or meet after normal work hours to accommodate their schedule. 6. Provide added-value service at no charge. Give them something they aren't expecting. If you go the extra mile, your customers will notice. You'll soon be the one they turn to when they need a problem solved. It works when your vendors do it for you, doesn't it? It sure does for me! For example, I recently began doing informational teleseminars with industry experts, and I not only needed a bridge line to do them, but I also needed someone to record the seminars for me so I'd have a good finished product to sell through my website. I got one-stop-shopping with Dan Janal at Great Teleseminars, which was perfect. And, when he confirmed the information, he sent me a free copy of two of his ebooks to teach me how to do a good teleseminar! Now that's added value. 7. Refer business to your customers. If you send business to your customers, it shows how much value them. Connect one customer with another, if possible. It's the ultimate thank you. Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites. Visit www.MarketingIdeaShop.com">http://www.MarketingIdeaShop.com or www.WomenMarketing.com">http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.
MORE RESOURCES: US president launches unprecedented attack on Angela Merkel’s government Donald Trump has launched an unprecedented attack on Angela Merkel’s government, tweeting that “the people of Germany are turning against their leadership as migration is rocking the already tenuous Berlin coalition”. While the US president has previously been openly critical of Germany’s export surplus and defence spending, he has refrained from openly criticising the country’s migration policy since taking office in 2017. Continue reading...Gonen Segev allegedly met Iranian ‘operators’ in hotels and apartments around world Israel has arrested and indicted a former government minister on charges of spying for Iran, the country’s internal security services have said. Gonen Segev, who worked as energy and infrastructure minister in the 1990s, “was recruited and acted as an agent on behalf of Iranian intelligence”, police and the Israel Security Agency, better known as the Shin Bet, said in a statement on Monday. UN’s hopes of negotiating ceasefire and handover of vital port of Hodeidah appear dashed The UN’s hopes of negotiating a ceasefire with Houthi rebels in the vital port of Hodeidah in Yemen appear to have been dashed after the Saudi-led coalition backing the Yemeni government said it would only accept the rebels’ unconditional withdrawal from the area. The UN special envoy for Yemen, Martin Griffiths, has been in the country seeking a deal whereby the port, currently under Houthi control, is handed over to the UN and its relief agencies. The port is the distribution point for up to 80% of the food, water and commercial fuel vital to the lives of more than 8 million Yemenis in severe need. The UN and aid agencies fear a prolonged fight will endanger the aid supplies. Continue reading...Conservative opponent of Farc peace process wins long and divisive campaign Colombia has chosen Iván Duque, a conservative neophyte, to be its next president after a long and divisive campaign that often centred on a controversial peace process with leftist rebels the Revolutionary Armed Forces of Colombia (Farc). Conflict Continue reading...Report says no evidence exists Taner Kılıç ever had ByLock app on his phone, basis of terror charges against him Turkey’s Amnesty chair, Taner Kılıç, could be freed this week following a year in detention after a police report conceded there was no evidence to back up the chief basis of the charges against him. The case is being watched closely by the European commission as a bellwether of Turkey’s overall political direction in the midst of its closely fought presidential and parliamentary elections on Sunday. Continue reading...At least 110 died as ash and dirt from Fuego volcano swallowed up communities Guatemala has ended its search for victims in the zone that suffered the most deaths and injuries from the Fuego volcano eruption, its disaster agency said. At least 110 people died and 197 are still missing after violent eruptions that began two weeks ago, according to disaster agency CONRED. Continue reading...Exclusive: Debbie Sims Africa, the first freed member of a radical Philadelphia group many say were unjustly imprisoned, talks about reuniting with her son and defends the Move members still locked up: ‘We are peaceful people’ The first member of a group of black radicals known as the Move Nine who have been incarcerated, they insist unjustly, for almost 40 years for killing a Philadelphia police officer has been released from prison. Debbie Sims Africa, 61, walked free from Cambridge Springs prison in Pennsylvania on Saturday, having been granted parole. She was 22 when with her co-defendants she was arrested and sentenced to 30 to 100 years for the shooting death of officer James Ramp during a police siege of the group’s communal home on 8 August 1978. Continue reading...Male tabby was spotted by family in Clacton-on-Sea and could have been stuck for days A cat is thought to have travelled up to 80 miles while wedged in the air vent of a family car. The male tabby, who was finally spotted when the family arrived in Clacton-on-Sea, Essex, having travelled from Stevenage, could have been inside the grille of the Ford Focus for up to two days. Continue reading...Senate report says strikes and outdated ATC equipment cost airlines €300m a year French air traffic control (ATC) causes one-third of flight delays in Europe each year, at a cost of about €300m (£263m) to airlines, according to a French parliamentary report. Strikes by controllers and outages caused by antiquated equipment have been blamed for the disruption to aviation, the senate’s finance committee said. Continue reading...Prime minister Peter O’Neill declares nine-month state of emergency and suspends a provincial government after riots in Southern Highlands last week Papua New Guinea has declared a state of emergency, suspended a provincial government and is sending armed forces to its rugged highlands to restore order after rioters went on a rampage of looting and burning, the government said. Violence has often ravaged the remote interior of the resource-rich Pacific nation, where tribal and land disputes overlay regional politics. Continue reading...Tributes and flowers laid at scene in Melbourne of 22-year-old’s death covered in white paint and offensive graffiti A makeshift memorial of flowers and notes left in tribute to the Melbourne comedian Eurydice Dixon has been vandalised at the weekend with thick white paint. Dixon was murdered on Wednesday in Princes Park, Carlton North, as she was walking home from a comedy show she had performed at in the city. People have been leaving tributes to the 22-year-old in the park since then, where thousands of people are preparing to attend a vigil on Monday night. Continue reading...Law and Justice party leader Jarosław Kaczyński spent 37 days in hospital, officials say Speculation is mounting about the long-term future of Poland’s ruling rightwing Law and Justice party (PiS), after senior government officials acknowledged that the party leader, Jarosław Kaczyński, who has not made a public appearance since April, was treated in hospital earlier this year for a “life-threatening situation”. Kaczyński returned to work last week after spending 37 days in a Warsaw military hospital. His aides had long maintained that his absence had been due to arthritis in his knee, but on Friday the health minister, Łukasz Szumowski, told Polish radio that “Jarosław Kaczyński’s state of health was such that not accepting him to the hospital would have threatened his life, and therefore he was admitted in an acute manner”. Red Cross stands ready as rescue ship docks in Valencia The 630 migrants and refugees rescued off the coast of Libya and turned away from Italy and Malta have begun to arrive at the Spanish port of Valencia after seven days at sea. An Italian coastguard vessel, Dattilo, the first of three ships transporting the group, pulled into Valencia harbour at 6.20am carrying 274 people. Continue reading...Rudy Giuliani ‘doubts’ president knew about 2016 meeting in which Russian demanded $2m for damaging information Donald Trump’s lawyer said on Sunday he “doubted” the president knew about a newly reported May 2016 meeting between sometime adviser Roger Stone and a Russian offering damaging information about Hillary Clinton, then Trump’s rival for the White House. Related: Pittsburgh cartoonist says he was fired after 25 years for making fun of Trump Continue reading...The booming market for products for ‘urban skin’ reflects anxieties about the health impacts of living in cities – but is it all just a marketing gimmick? Fiona Westerhout talks about her skin as though she is giving directions in a familiar neighbourhood: oily around the T-zone, dry cheeks, sensitive with the occasional breakout. Westerhout, 29, had just started blogging about skincare when she and her partner moved from Perth in Western Australia to Shanghai in May 2016. There she found a new cause for skincare concern: pollution. Continue reading...There are just 178 registered architects in this rapidly urbanising country, where buildings frequently collapse. But more professionals may not be the solution Sitting outside the office of her architecture firm in the industrial area of Kampala, Uganda, Doreen Adengo remembers the last major building collapse in the city. A four-storey building opposite Makerere University collapsed in 2016, injuring dozens and killing four people. Continue reading...On a visit to Angola, Guardian photographer Sean Smith captured images of devoted Kabuscorp fans during a derby against the capital’s other top club, Petro Atlético de Luanda Continue reading...Tegel airport is being eyed up as a new venue – but plans are meeting with ambivalence as clubbers see their subculture becoming more mainstream Berlin’s clubbing scene has long taken a creative approach to issues of space, setting events in former power stations, drained swimming pools and public toilets. Now its main airport is joining the list of alternative venues. With Tegel airport set to close following the long-awaited opening of Berlin Brandenburg airport, currently scheduled for October 2020, plans are already being made for the next chapter in its history. Last month Berlin’s culture minister, Klaus Lederer, and Lutz Leichsenring of the Club Commission joined project planners for a tour of Tegel to imagine it reborn as a nightclub. Continue reading...When the country lets its banks go bust 10 years ago, there seemed to be no timetable for recovery. Things have changed Ten years since the financial crisis in Iceland, the noise of the computer servers mining for bitcoin on a former Nato airbase is many decibels louder than the vast turbines spinning away in the hydroelectric power plant down the road. Having come through the crisis a decade ago, Iceland is now enjoying an economic revival, with technology, renewable energy and tourism replacing the unsustainable boom in banking. Visitor numbers have quadrupled and output per head is among the strongest in Europe. The employment rate is the highest in the world. Continue reading...Expert says she found foam and polymers that were not in the building’s original design Additional combustible materials were added to the cladding of Grenfell Tower that were not in the design, the public inquiry has heard, while features to stop fire spreading through the facade were missing or installed upside down. Dr Barbara Lane, a director at the Arup consultancy appointed as a technical expert by the inquiry, made the discoveries during five days investigating the cladding system at the burned-out building. Continue reading...A Momentum petition launched at the Labour Live event will force the party’s internal arguments into the public. It’s about time Labour Live was conceived in the spirit of solidarity, optimism, and a playful hubris. The idea behind it presumably went: if you could get all of Glastonbury festival chanting Jeremy Corbyn’s name, who’s to say you couldn’t bring such a crowd to see him headline? Well, there were lots to say it. People at Glastonbury are largely in an incredibly good mood – it would be prim to speculate as to why – and in such conditions, someone you love a bit becomes someone you love a lot. But that doesn’t mean you can be relied upon to chant again. Primed for the fall after such an act of pride, Corbyn critics turned up ready for a soggy English summer’s day with sparse crowds huddled round a single Unite ice-cream van. A friend who went said she saw so many journalists it was like going to Hay. Yet many of the hacks will have been disappointed. Corbyn’s popularity – not by Survation poll or focus group, but by the sheer human warmth he generates – is unmatched by any other British politician. The doggedness and the petulance with which commentators wave away the fact that he could fill a stadium with people who’d actually paid, while Theresa May couldn’t half-fill a factory floor in Leicester where people were at work anyway, is becoming absurd. Continue reading...Young people are all but invisible in the justice system, facing ill treatment at the hands of those who should be protecting them The legendary editor of the Guardian newspaper CP Scott famously declared in 1921 that “Comment is free, but facts are sacred”. Unfortunately, when it comes to hard evidence on how many children are locked up in prisons, detention centres, migrant and refugee camps, rehabilitation units or other institutions across the world, the facts are more scarce than sacred. There is no single source of accurate data for these figures and estimates vary widely between 15,000 and 28,000 in Africa alone, but common sense dictates that the numbers are likely to be worse than even the highest approximations. Continue reading...First lady effectively endorses Trump’s false claim that Democrats are responsible for ‘zero-tolerance’ policy Melania Trump’s spokeswoman has said the first lady “hates to see children separated from their families”, in what at first appeared to be a rare public statement at odds with her husband’s policy of separating children from their parents at the Mexico border. Related: Separation at the border: children wait in cages at south Texas warehouse Continue reading...Department of Justice says authorities erred in cancelling missionary visa, but 71-year-old could still be deported over separate case There were tears of relief and joy at Sister Patricia Fox’s modest home in Quezon City, the Philippines, after it was announced her appeal against the withdrawal of her missionary visa had been successful. But the 71-year-old Australian nun remains under threat of deportation under a separate action that is still before the authorities and pending a decision. Continue reading...Crowd of up to 10,000 attend candlelight vigil for comedian killed in Princes Park It was so quiet. Thousands of people rugged up against the damp and the cold, standing on all sides of a circle of flowers. A lone figure would break from the crowd and place more flowers, then walk back to the group and another person would take their place. Young women, old men, a pre-teenage girl with a single carnation. Public figures, too, like Premier Daniel Andrews and his wife, Catherine. There was barely a sound – just a rustle of a puffer jacket, a distant car engine, a baby crying. Behind them, the grey Melbourne sky faded to black. Continue reading...British firm races to produce bananas resistant to fungus sweeping global plantations A British company has joined the race to develop a banana variety resistant to diseases and climatic changes that threaten to disrupt the availability of the country’s favourite fruit – or even kill it off altogether. The UK alone consumes more than 5bn bananas a year, while the fruit is a staple food in many poor countries and accounts for an export industry worth $13bn (£9.8bn) a year. Continue reading...Japan urged to examine payment made by Kirin subsidiary at height of ethnic cleansing campaign in Rakhine state, which firm claims was for victims The Japanese government has been urged to investigate “immoral” payments, made by a subsidiary of one of the country’s most popular breweries, that appear to have gone to Myanmar’s military. Kirin Holdings Company has admitted its offshoot, Myanmar Brewery, made a payment late last year, during the height of the ethnic cleansing campaign against the Rohingya population in Rakhine state. Continue reading...Like millions of Pakistani children, Ahmed had to work to support his family. The sexual abuse he suffered is as commonplace as the government’s failure to act Awad was 12 when his employer started sexually abusing him. He had a new job in a factory in Kasur and, he says, he knew such abuse was common. It continued for more than a year. “He used to take my name, and say, ‘Awad you are my gift’ … He said that and kept hurting me.” In Awad’s mind, this was part of his job. “I could not refuse, because he paid me.” All Awad remembers from this time is feeling shame. Continue reading...
The lower house of Argentina’s congress has narrowly approved a bill that would legalise abortion in the first 14 weeks of pregnancy, in a historic victory for the country’s growing women’s movement. Tens of thousands of women – many wearing the green headscarfs which have become a symbol of the movement – braved a freezing winter night to stand vigil outside the congress building in Buenos Aires during the marathon 20-hour debate. Continue reading...Erdoğan is running for president, of course, but who else is in the running for control? The country will hold presidential and parliamentary elections on 24 June. If no candidate wins an outright majority in the first round of the presidential elections, a second round will be held on 8 July between the top two candidates in the race. Continue reading...Results indicate that in an electorate with increasingly few swing voters, motivating the base is what matters most In the 2018 primaries, two clear trends have emerged. Related: Republican primary election wins reflect a strong Trump effect Continue reading...As the row in her coalition deepens over migration, a once dominant figure is starting to look forlorn For nearly 14 years as Germany’s chancellor, Angela Merkel has defined and personified Europe’s middle ground: pragmatic, consensual, mercantilist, petit-bourgeois, above all stable. It is little wonder the leader of Mitteleuropa’s major economic power has dominated the political centre for so long. But what if Merkel falls? Can the centre hold? These are increasingly urgent questions as the once unassailable “Mutti” struggles to hold together a fractious coalition. The immediate issue, which is likely to come to a head on Monday, is a furious row over EU immigration policy. But other problems are piling up, with unpredictable consequences for Europe’s future cohesion. Continue reading...The Trump administration is defending separating children and parents as biblical – but there is nothing godly about it I’m having a hard time sleeping. Just last night I was up for three hours, awake in a panic about someone trying to take my daughter from me. The terror wasn’t real for me, of course. My seven-year-old – my child who doesn’t like it when I leave for overnight business trips – was asleep in her bedroom, doing just fine. Over the course of six weeks, the US government took 2,000 children and separated them from their parents. Children who are confused, in a new country, and without their families. There is no greater shame in this country right now than what is being done to these children – some just infants literally torn from their mother’s breast. Continue reading...On a rare press trip to Pyongyang we were presented with a night at the bustling Kaeson Youth Park, where residents are marshalled in line by military personnel for a dose of state-sanctioned fun. But while the UN warns of food scarcity in the rest of the country, is this just a welcome distraction for the privileged few? Continue reading...Kellyanne Conway, a senior White House adviser, tells NBC's Meet the Press that 'nobody likes seeing babies ripped from their mothers' arms, from their mothers' wombs, frankly'. Her comments came amid criticism of the policy to separate children from their parents after crossing into the US from Mexico Continue reading...Japan's coastal city of Osaka has been hit by a 6.1-magnitude earthquake during Monday morning's rush hour, killing three people and injuring more than 200. Despite a relatively low magnitude, its shallow depth of 13km caused violent tremors. Officials warned of possible strong aftershocks Continue reading...Protesters gather outside a detention facility in south Texas, where hundreds of children wait away from their parents in cages created by metal fencing. The US border patrol allowed reporters to briefly visit the site, where it holds families arrested at the southern US border. Melania Trump and Laura Bush have spoken out against the policy of separation and what they called heartbreaking scenes. For more than three years, Ukraine has been plagued by a conflict between the eastern secessionist territories and the Kiev government. These images portray a generation caught between war and peace Continue reading...As Colombia votes in a presidential runoff election on Sunday Colombians daily struggles in the aftermath of 50 years of conflict are captured by the Danish photographer Mads Nissen, who has documented the civil war in Colombia since 2010, in his book We Are Indestructible. Featuring the government army, guerrilla rebels and paramilitary groups, Nissen’s work provides a portrait of a war-torn country navigating the complexities of newfound peace Continue reading...A rollercoaster in Florida derailed causing two passengers to fall more than 30 feet to the ground. According to the Daytona Beach fire department, the two passengers who fell are in a serious condition with at least six people in total taken to hospital Continue reading... |
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Ten Reasons to Implement Choice Theory in Your Organization What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person's personal and professional life. 11 Things Small Business Owners Can Learn From Michael Dell 1. Think Big - In college, Michael Dell said he wanted to "beat IBM. The Top 7 Marketing Tips You Dont Want To Overlook 1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. Why Clarity Is Essential To Building Massive Momentum In Your Business Clarity is an absolutely essential ingredient for you to achieve your full potential in business. Napolean Hill, in his classic book Think & Grow Rich, said "Whatever the mind of man can conceive and believe, it can achieve. 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How To Move Your Business Online in 7 Steps So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?The online audience is massive - it's an information resource used by millions worldwide and continues to grow. 1 Step Program to Achieve All of Your Goals In Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. Checklist for Hiring a Private Investigator Looking for an old friend? Want to know if your spouse is cheating? Need to check out a potential tenant or employee?A good private investigator (PI) can help you obtain these answers. And as with any expert you hire-a doctor, a lawyer, an insurance broker-it benefits you to take the time to ensure you're hiring a professional who has experience, quality reputation, and good-business ethics. How to Apply the 12 Steps for Managment Conflict and Resolution 1. Admit there is a problem. Top Ten Tips: Where to Get the Best Business Books Now! There are many places you can get books, and I don't pretend to know them all. I've listed a few of my favorites below. Ten Tips for Cross Cultural Communication Here are some simple tips to help you improve your cross cultural communication skills: Slow Down Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible. Business Goals - The 10 Commandments The Ten Commandments of Goal Setting While it's good to set goals and work them into a proper plan, the fact is many people succeed in business without setting any goals. Be careful not to set your goals too high. Bookkeeping Techniques For Morons Please don't think I am calling you a "moron" to hurt your feelings in any way. I was a moron when I first started setting up my files. 10 Things To Do When Business Slows Down Over The Holidays I'm sure you've seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time.
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