How To Move Your Business Online in 7 Steps


So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?

The online audience is massive - it's an information resource used by millions worldwide and continues to grow. Having your company information online can be a whole new way of attracting potential customers.

Step One: Choose a domain name

It is important to choose a domain name which is suitable for your business. If you want to be able to say your domain name over the phone, then it should be easy to spell and short to make it easier for your customers.

Usually, it's best to have the name of your website as your domain name, for example; www.yourcompany.co.uk. If your company name has already been taken there are several ways around this, here are some examples:

www.your-company.co.uk

www.yourcompanyltd.co.uk

www.company.co.uk

You could also choose from .com or .co.uk which are the most common and popular, however there are different domains for organisations (.org.uk) or new ones such as .com.uk

Whichever you choose you must check the availability on www.123reg.co.uk

Step Two: Host your Website

What does this mean? Basically, you need to find a space where your website can be built on the Internet. A good metaphor for this, is finding land to build your house on, where the house is your website.

There are 3 main things you need to be aware of when choosing a company to host your site.

How large your site is i.e. total sizes of all pages which make up your site How much bandwidth it requires i.e. how many visitors want to access it How your website is built - if your site uses PHP, ASP, other languages or database driven this may increase the cost. Step Three: Set Up your Email Accounts Setting up your email accounts can be an easy stress free experience. There are 4 main components to each account, these are :

Username

Password

Pop account

SMTP account

These will be provided by your hosting company and all you need to do is add an email account with the above settings. Your hosting company will help you through this.

Step Four: Develop a Website

Either design the site yourself (see article called 'Can I design a website myself?') or hire a professional to design it for you. Ensure you capture all information you want to present to your visitors in an easy to navigate website - where information can be found easily.

There are many aspects to consider when developing a website. The content of your site is incredibly important, you may want to hire a copywriter or someone who is skilled in this area. Another aspect is the overall design and look of the site, depending on what kind of image you want to portray, a good eye for design would really help.

If you want to optimise your website, this is the time to be thinking about it. By optimisation we mean creating developing a website which can be easily read by search engines so that for certain keywords you can be listed at the top of a results page.

The last thing to consider is how you are going to maintain the content of your website. There are 3 basic options to this:

1. Website Maintenance - most web design companies will also offer to keep your website maintained for an hourly fee. So whenever you want to change bits and pieces you would get in touch with the designers who would up date it for you. This is best used for companies who may only want to change small amounts of their site from time to time.

2. Content Managed Systems (CMS) - if you feel that you want to up date your site more often, you can add a CMS. This is basically an easy to use, user friendly module where you can update, add, remove and edit your content and images.

3. DIY - of course you can Do-It-Yourself if you have some HTML knowledge (if your site is HTML) or are willing to put some of your time aside to learn. However, if your site is designed using Flash this may get a lot more technical.

Step Five: SEO Submission

Once your website is completed, you want to attract visitors to your site. The first step to allowing people to find you is to submit your website to search engines. The most important reason for this is so that search engines know you are out there, and if you get nothing else from it - at least when a user types in your company name, you should appear at the top of the search engines results. This is beneficial for anyone who may have heard from company name and wants to find your website on the Web.

Another important step is to add your web address to as many free directories as possible as this increases your page rank with search engines.

Step Six: Internet Marketing

There are millions of sites out there trying to get that number 1 position on search engines by optimisation, and unfortunately not everyone can have it! The more common keywords are exceptionally difficult and with search engines continually changing their method for ranking websites this has become a less effective way of Internet Marketing.

A much more proven Internet Marketing technique is Pay Per Click. The majority of search engines have premium listings where they sell the top positions on their results pages. The way they work is explained in more detail in the article 'How does Pay Per Click work'. However in a nutshell, the general idea is as follows:

You enter a price for every keyword you think a potential customer of your company would enter into a search engine, on average it is around 30p. Every time a visitor clicks on that link they will be taken to your site. You only pay when someone actually clicks on your link. If more than one company put a price on a certain keyword, the company who has put the highest price gets the top position.

Other ways to attract visitors to your site is to place banners on other related websites which have a larger number of visitors. The banner would then have a link to your website. Step Seven: Include your website on any stationery and promotional material Now that you are set up, you can start publishing your website on any printed material so that your customers and clients are aware of it.

And that's it! Of course, this is just a summary, but in essence its the basic steps in having a presence online and getting the most out of it.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.


MORE RESOURCES:

Turkey-US deal asks Kurdish forces to vacate designated ‘safe zone’ in northern Syria during five-day ceasefire

Recep Tayyip Erdoğan, the Turkish president, has said his country would “crush the heads” of Kurdish militants if they did not withdraw from a planned “safe zone” in northern Syria.

On Thursday following an intervention from the US, Turkey agreed to pause its military offensive in north-eastern Syria for five days while Kurdish fighters withdrew from the safe zone.

Continue reading...

A 19-year-old democracy activist was allegedly stabbed by a man shouting pro-China slogans

A man handing out leaflets for a Hong Kong pro-democracy protest was attacked by a knife-wielding assailant who slashed his neck and abdomen on Saturday, days after a leading activist was left bloodied in another street attack.

The injured 19-year-old, wearing black clothes and a black face mask, was knifed near one of the large “Lennon Walls” that have sprung up around the city during months of demonstrations, police said.

Continue reading...

  • Match abandoned over alleged ‘disgusting’ racist abuse
  • Football Association ‘deeply concerned’, pledges action

The Football Association says it is “deeply concerned’’ after the FA Cup fourth-qualifying-round tie between Haringey Borough and Yeovil was abandoned following allegations that home players were racially abused.

Yeovil were leading 1-0 with just over an hour played when Haringey’s players, under the direction of manager Tom Loizou, walked off the pitch. The initial target of the abuse was reported to be Haringey’s goalkeeper Valery Pajetat.

Continue reading...

Surveillance footage shows emotional moment when Keanon Lowe encountered student in Oregon city

A Portland, Oregon, school district has criticized the release of video footage that shows a high school football coach disarming a suicidal student, then hugging and comforting the teen.

The surveillance video, first obtained by the CBS affiliate KOIN 6 News, shows the Parkrose high school football coach Keanon Lowe encountering Angel Granados-Diaz, then 18. While Lowe’s actions in the May incident had been extensively reported, the video provided visual documentation of his quick thinking and compassion.

Continue reading...

Sebastián Piñera suspends public transport price hikes that sparked widespread protests

Chilean president Sebastián Piñera announced on Saturday that he would reverse public transport fare hikes which had caused widespread protests in the country.

Related: Chile protests: state of emergency declared in Santiago as violence escalates

Continue reading...

Quim Torra urges dialogue for democratic solution to tensions following fifth consecutive night of violence

Catalonia’s president, Quim Torra, has called for talks with the Spanish government. Speaking on Saturday morning, Torra again condemned the violence of recent days, adding: “Violence has never been our flag.”

He urged talks with Spain’s acting government “to open a dialogue to find a democratic solution and a political and democratic” way out of the crisis over regional independence.

Continue reading...

Mexico’s foreign minister said on Saturday that the president, Andrés Manuel López Obrador, and Donald Trump had agreed to take swift action to stem the flow of illegal weapons from the US into Mexico.

Related: 'We do not want war': Mexico president defends release of El Chapo’s son

Continue reading...

Matteo Salvini’s League joins rightwing parties in ‘Italian pride’ protest

Thousands of Italians descended on Rome for a far-right rally labelled “Italy pride”, evoking connotations to the “march on Rome” held on 27 October 1922 that marked the fascist dictator Benito Mussolini’s rise to power.

The rally on Saturday had been in the making since Matteo Salvini, the leader of the League, was spectacularly ousted from government in late August.

Continue reading...

Sources tell Hollywood reporter Bruce Lee’s daughter raised concerns over the film’s portrayal of the martial arts star

Quentin Tarantino will not edit Once Upon a Time in Hollywood to placate Chinese censors, the Hollywood Reporter said.

Related: Bruce Lee's daughter hits out at father's portrayal in Tarantino film

Continue reading...

  • Eddie Johnson says incident related to medication
  • Mayor’s comments differ from first official explanation

The top police officer in Chicago told the mayor he had “a couple of drinks with dinner” before he fell asleep at a stop sign while driving home on Thursday, an incident the chief contends was related to a change in his blood pressure medication.

Superintendent Eddie Johnson did not mention having anything to drink when he spoke to reporters on Thursday night and a department spokesman said then officers who responded to a 911 call reporting a man asleep in a car at a stop sign did not observe any signs of impairment.

Continue reading...

With a dire shortage of land for graves, the holy city is reviving an ancient custom of underground burial – with lift access, LED lighting and golf buggies

Cool air from deep inside the mountain lightly wafts through cavernous arched tunnels. Along the walls of the subterranean passages, rows of human-sized chambers have been dug into the rock. It is unmistakably a catacomb.

Yet this mass tomb is not a relic of the Roman empire. It was made with huge electric diggers, and the walls are lined with concrete. People will enter by lift, and those with limited mobility will be able to use a golf buggy to traverse the necropolis.

Continue reading...

Green growth and ‘hedonistic sustainability’ have helped keep the public on board as the Danish capital seeks to reach its goal by 2025 – and so far it’s all going according to plan

“We call it hedonistic sustainability,” says Jacob Simonsen of the decision to put an artificial ski slope on the roof of the £485m Amager Resource Centre (Arc), Copenhagen’s cutting-edge new waste-to-energy power plant. “It’s not just good for the environment, it’s good for life.”

Skiing is just one of the activities that Simonsen, Arc’s chief executive, and Bjarke Ingels, its lead architect, hope will enhance the latest jewel in Copenhagen’s sustainability crown. The incinerator building also incorporates hiking and running trails, a street fitness gym and the world’s highest outdoor climbing wall, an 85-metre “natural mountain” complete with overhangs that rises the full height of the main structure.

Continue reading...

‘If cities are invited to be at the table, I believe they will help accelerate the work that needs to be done’ said LA mayor Eric Garcetti

US mayors are seeking to go over President Trump’s head and negotiate directly at next month’s UN climate change conference in Santiago, they said as they met in Copenhagen for the C40 World Mayors Summit.

Los Angeles mayor Eric Garcetti, who rallied US mayors to commit to the Paris climate agreement after Trump announced his intention to withdraw the country in 2017, said he would ask the UN secretary general, António Guterres, on Thursday to give American cities a new role in UN climate talks.

“I’m going to bring it up with the UN secretary general,” Garcetti said. “If cities are invited to be at the table, I believe they will help accelerate the work that needs to be done. Hopefully, we can do it in concert with our national governments, but [we can do it] even where there is conflict.”

Garcetti, who was announced on Wednesday as the next chair of the C40 group of global cities, said he would use his position to seek “a more formal role in the deliberations” at the conference.

“The United Nations works directly with cities all the time ... so they shouldn’t feel feel scared about jumping down to that local level,” he said.

Continue reading...

It is cities, not national governments, that are most aggressively fighting the climate crisis – and in 30 years they could look radically different

She has barely ever been in a car, and never eaten meat or flown. Now 31, she lives on the 15th floor of a city centre tower from where she can just see the ocean 500 yards away on one side and the suburbs and informal settlements sprawling as far as the eye can see on the other.

Life is OK in this megacity. She earns the exact median income and is as green as she feels she can be: she has no children yet, her carbon footprint is negligible, and her apartment, built in the early 2000s, has been retrofitted for climate change with deep insulation, its own solar air-con and heating systems.

Continue reading...

After water restrictions and emergency infrastructure, the final drought strategy is sheer perseverance

People have started visiting the outback town of Pooncarie just to see a place that’s running dry.

Josh Sheard, the publican at the Pooncarie hotel, says the remote town in far south-west New South Wales needs the attention.

Continue reading...

Youngsters, aged between 14 and 17, detained alongside 18-year-old over death of Clinton Evbota

Five youths have been arrested on suspicion of the murder of an 18-year-old man in south-east London on 10 October, police have said.

The youngsters, aged between 14 and 17, were detained alongside an 18-year-old man over the death of Clinton Evbota, who was stabbed to death on the Brandon Estate in Camberwell, south-east London.

Continue reading...

A Christian party has quit Lebanon’s coalition government after more protests against tax rises and alleged corruption

A Lebanese Christian party quit the coalition government on Saturday after tens of thousands of people took to the streets for a third day of protests against tax increases and alleged official corruption.

After protesters marched in Beirut, Tripoli and other cities, the head of the Lebanese Forces party, Samir Geagea, said his group was resigning from the government.

Continue reading...

Intricately carved coffins with mummies from 1000BC ‘biggest such find in over a century’

Egypt has revealed details of 30 ancient wooden coffins with mummies inside, which were discovered in the southern city of Luxor in the biggest find of its kind in more than a century.

A team of Egyptian archaeologists found a “distinctive group of 30 coloured wooden coffins for men, women and children” in a cache at Al-Asasif cemetery on Luxor’s west bank, the ministry of antiquities said in a statement on Saturday.

Continue reading...

Lambie’s vote will decide the fate of the medical evacuation laws the previous parliament’s crossbench was instrumental in passing

She came in like a wrecking ball.

But Jacqui Lambie, the senator, has grown up.

Continue reading...

MPs point to lack of progress on promised safeguarding improvements for whistleblowers and survivors

MPs have accused aid organisations of “dragging their feet” over combating sexual exploitation and abuse in the sector, despite safeguarding pledges made in 2018 after the Oxfam abuse scandal.

Work to improve protection and support for whistleblowers has “stalled”, and more needs to be done to protect survivors, a report by the UK international development committee (IDC) has said.

Continue reading...

World Bank targets ‘learning poverty’ as research shows major shortfall in basic reading skills among least privileged children

Nine out of 10 children in the world’s poorest countries are unable to read a basic book by the age of 10 – a situation mirrored in reverse in rich countries, where only 9% cannot do so by the same age.

Data compiled by the World Bank and the UN also shows that when low- and middle-income countries are taken together – a total of 135 states – more than half of all children cannot read a simple text at 10 years old.

Continue reading...

Mahamadou Issoufou calls for ‘responsible parenthood’ as he warns population boom will undermine climate adaptation

A misreading of Islam led to Niger’s explosive birth rate, hampering the country’s fight to adapt to the climate crisis and preserve its shrinking resources, the country’s president has said.

This nexus of issues is likely to have an increasingly direct impact on European politics, said Mahamadou Issoufou, who warned warned that migration may exceed the levels it reached during the second world war.

Continue reading...

An NGO has recut and overdubbed a Venezuelan telenovela to raise awareness of sexual health

Uganda has one of the highest birth rates in the world. It also has some of the most dedicated soap opera watchers anywhere in Africa.

Now a group of enterprising Ugandans is aiming to tackle the former through the medium of the latter. Soap operas are expensive to make, however, so they plan instead to “hack” a Venezuelan import, recutting the existing series and overdubbing it with Ugandan actors.

Continue reading...

Unqualified missionary denies she sought to portray herself as a doctor at centre where at least 105 children died

Zuriah Namutamba still has questions about how her grandson died. About whether the actions of a young American woman, a missionary without any medical training, contributed to Twalali Kifabi’s death.

Zuriah is not the only relative in Uganda demanding answers over the work of the US missionary organisation Serving His Children (SHC) and its founder, Renee Bach, who has now left the country.

Continue reading...

The blunt words of Sydney archbishop Glenn Davies come at a critical moment for Australian churches and demands for religious freedom

For a man renowned for his civility, the language was blunt. During his annual speech to the Anglican Church’s Sydney synod, Archbishop Glenn Davies told supporters of same-sex marriage to “please leave us”.

“My own view is that if people wish to change the doctrine of our church, they should start a new church or join a church more aligned to their views,” he said. “But do not ruin the Anglican Church by abandoning the plain teaching of scripture.”

Continue reading...

I doubt there’s any woman who hasn’t had her strength rebranded as ‘aggression’ – calling us ‘crazy’ is a tired old trick

Sign up for The week in patriarchy, a newsletter​ on feminism and sexism sent every Saturday.

Continue reading...

The public recoils, although sheep and cows are killed in identical fashion. But the racing industry has a serious case to answer too

The biggest trucks at any horse sale belong to the meat dealers. At the end of the day, once those awarded a second chance have been led away, the dealers open the remaining pens and run their unlucky purchases through the saleyard to the loading ramp.

Young, well-fed, well-muscled horses – such as thoroughbreds or standardbreds that have recently left the racing industries – are sent to export abattoirs in Peterborough, South Australia, or the Meramist abattoir in Caboolture, Queensland. The latter is currently being investigated for animal cruelty offences after footage aired on the ABC’s 7.30 program showed horses being shocked with electric prods, hit and kicked before slaughter.

Continue reading...

Trump once based his cabinet around retired generals but his Syria policy lurch has brought unprecedented military scorn on his head

Four-star US generals and admirals are a taciturn bunch: they measure their words, qualify their statements and guard their silence out of loyalty to the armed forces and to their country.

Related: Mattis resignation triggered by phone call between Trump and Erdoğan

Continue reading...

The jailing of nine pro-independence Catalan leaders over their roles in the failed push for secession two years ago has sparked five nights of violent unrest in Barcelona and other areas of Catalonia. The region's president, Quim Torra, has called for talks with the Spanish government after a peaceful march and general strike was followed by further clashes between protesters and police

Continue reading...

One might think the best color to describe Alabama would be red-brown, like its dirt, or loamy black like its best soil. Or white like its fences. Or any of the three, like its people. But blue is right. Blue skies, blue denim, blue faded scraps for quilts, the robin’s egg blue paint in portraits and on walls, muted and resilient. Blue is the hue of a fire so hot that its color has to turn cool.

Photographer Andrew Moore captures his view of the deep south state and its complicated legacy

Continue reading...

People on a crowded underground platform in Buenos Aires came to the rescue of a woman who fell on to train tracks.

CCTV footage from Pueyrredón station shows the woman being knocked off the platform by a man who fainted. Passengers quickly responded by waving their hands to alert the train driver. They then jumped on to the tracks to help the woman after the train came to a halt

Continue reading...

Intense fighting has erupted in the Mexican city of Culiacán, where masked gunmen threw up burning barricades and traded gunfire with security forces after authorities arrested one of the sons of the jailed former leader of the Sinaloa drug cartel Joaquín 'El Chapo' Guzmán. The chaotic scenes in Culiacán, a long-time stronghold for the Guzmáns' cartel, have increased pressure on President López Obrador, who took office in December promising to pacify a country weary after more than a decade of drug-war fighting.

Continue reading...

The Chilean capital, Santiago, has seen a significant roll-out of riot police after more than a week of mass fare evasion on the city's metro in protest over rising prices. Police and metro management said there had been more than 200 incidents of largely schoolchildren and students jumping barriers and forcing gates to access trains. Metro stations were closed or blocked and in some cases police responded with teargas and batons

Continue reading...

The ex-defence secretary is laughing off an insult hurled at him by the US president. Speaking at a New York charity event a day after Trump demeaned him as ‘the world’s most overrated general’, Mattis joked that he took it as a compliment. ‘I’m honoured to be considered that by Donald Trump because he also called Meryl Streep an overrated actress,’ he said. ‘So I guess I’m the Meryl Streep of generals’

Continue reading...

Donald Trump said the US had to let Kurdish allies and Turkey 'fight a little while' before agreeing to a five-day ceasefire with Ankara. In a rally held in Texas, he said: 'Sometimes you have to let them fight like two kids in a lot, you gotta let them fight, and then you pull them apart.'

Turkey launched its cross-border offensive in northern Syria on 9 October following Trump's decision to withdraw US troops from the region

Continue reading...

odrnews.com ©