Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.
I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.
1. Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?
By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.
2. Develop a plan that ties into the vision
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.
3. Know your market
One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."
The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.
4. Gain visibility within your market
Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.
5. Get your team on board
This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.
It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.
6. Be consistent
Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.
7. Realize - you change lives
One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.
With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.
Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.
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About The Author
Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com" target="_new">www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.
Italian authorities have implemented draconian measures to try to halt the coronavirus outbreak in the north of the country, including imposing fines on anyone caught entering or leaving outbreak areas, as cases of the virus in the country rose to more than 100.
Police are patrolling 11 towns â mostly in the Lombardy region, where the first locally transmitted case emerged â that have been in lockdown since Friday night.
Eddie Hearn keen for Joshua title unification bout
Tyson Fury is âalmost sureâ he will face Deontay Wilder for a third time rather than Anthony Joshua in an all-British four-belt unification fight that would crown an undisputed heavyweight champion for the first time in two decades.
Fury administered a shocking beatdown of the favoured American knockout merchant to capture the WBCâs version of the heavyweight championship on Saturday night in a return meeting of their split draw 15 months ago, flooring Wilder in the third and fifth rounds before the badly wounded championâs corner threw in the towel midway through the seventh.
The Vermont senator Bernie Sanders won the caucuses in Nevada,solidifying his frontrunner status in the race for the Democratic nomination.
âWeâve brought together a multigenerational, multiracial coalition that is not only going to win Nevada, itâs going to sweep this country,â Sanders told supporters in San Antonio, Texas, after the Associated Press and several US networks projected his win.
US âhypocriticalâ to seek Wikileaks founderâs extradition but not send Anne Sacoolas back to UK for trial over sonâs death
The family of Harry Dunn has called for Julian Assange not to be extradited as long as the United States refuses to send the suspect in the teenagerâs death back to Britain.
The family has have accused the US government of âdemonstrating an extraordinary amount of hypocrisyâ in seeking the Wikileaks founderâs extradition but rejecting a request for Anne Sacoolas to return to Britain.
Police watchdog says global witness hunt has slowed investigation of PMâs friendship with entrepreneur when he was London mayor
The police regulator says it has been tracking down witnesses across the world, as it seeks to explain why it has yet to decide whether to launch an investigation into Boris Johnson and his relationship with the US businesswoman Jennifer Arcuri.
Since late September the Independent Office for Police Conduct (IOPC) has been evaluating whether to investigate the prime minister for possible criminal misconduct over his friendship with Arcuri when he was mayor of London.
Yasser Rafsanjani criticises Conservative hardliners after their election triumph
Iranian society is physically and politically sick, the youngest son of Akbar Hashemi Rafsanjani, one of the principal architects of the Iranian revolution has said in a rare interview.
Yasser Rafsanjani reflected on the sweeping gains made by the conservatives on a record low turnout of 42 % at the weekendâs parliamentary elections. He said democracy in Iran had been made a eunuch, castrated by forces outside parliament, including the militia.
Downing Street is accusing the EU of being in disarray over its plans for a post-Brexit trade deal, in the latest deterioration of relations ahead of crunch talks next month.
Boris Johnson will also unveil his blueprint for a US trade deal next week, in a move designed to heap further pressure on Brussels. However, EU sources regard the hostile briefings as a bluff from the prime ministerâs team, saying that their pre-negotiation plans are on track.
Sussexes say monarchy has no jurisdiction over use of word âroyalâ overseas
The freeze in relations between the Duke and Duchess of Sussex and Buckingham Palace has become apparent after the couple were forced to drop plans to use the brand âSussexRoyalâ.
Posts on the coupleâs official website suggest they are angry at the way the decision was reached and how they have been treated compared with other royals. A statement on Friday night suggested that a blanket ban on the use of the word âroyalâ was unenforceable abroad. âThere is not,â it noted, âany jurisdiction by the monarchy or Cabinet Office over the use of the word âroyalâ overseas.â
The Senakw development aims to ease the cityâs chronic housing crisis â and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. Itâs one of Canadaâs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is âDelivering smilesâ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian cityâs financial district, it is Amazonâs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck stateâs religious restrictions
Tel Aviv is one of Israelâs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders â a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. âItâs a pleasure,â said Ben Uzan, a 30-year-old electronic engineer. âItâs a blessed initiative.â
The Garbage Cafe in Ambikapur, India, is helping to tackle the countryâs plastic waste problem â and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadavâs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. âThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,â he said.
A new book by Greta Thunbergâs mother reveals the reality of family life during her daughterâs transformation from bullied teenager to climate icon
Gretaâs father, Svante, and I are what is known in Sweden as âcultural workersâ â trained in opera, music and theatre with half a career of work in those fields behind us. When I was pregnant with Greta, and working in Germany, Svante was acting at three different theatres in Sweden simultaneously. I had several years of binding contracts ahead of me at various opera houses all over Europe. With 1,000km between us, we talked over the phone about how we could get our new reality to work.
âYouâre one of the best in the world at what you do,â Svante said. âAnd as for me, I am more like a bass player in the Swedish theatre and can very easily be replaced. Not to mention you earn so damned much more than I do.â I protested a little half-heartedly but the choice was made.
Number of cases in north of the country jumps causing disruption to Milan fashion week and Serie A matches
Some 118 people flown out of Wuhan, the Chinese city at the centre of the outbreak, were leaving Kents Hill Park training and conference centre in Milton Keynes on Sunday for the first time in 14 days.
The group, who were brought back to Britain earlier this month, included about 10 children and a family of four.
As the final group flown from Wuhan leave supported isolation in Milton Keynes today, they must be commended for their patience and perseverance.
All 118 are in good health and pose no risk to the public â and this is thanks to the dedicated team of healthcare professionals and other staff who have worked round the clock to keep each and every one of them safe and supported.
The guests from Kents Hill Park Hotel are leaving today, and Iâd like to thank them for the very responsible compliance they have shown during their time in self-isolation.
In the upcoming weeks, more of us may need to spend time at home to reduce the spread of the virus, and those in Milton Keynes have set the best example of how to self-isolate, while remaining calm and patient in what must have been a difficult situation.
The final two days of the Venice Carnival have been cancelled because of the coronavirus outbreak.
The head of the Veneto region, Luca Zaia, said on Sunday that the event, which draws tourists from around the world, would no longer continue on Monday and Tuesday after more than 100 cases of coronavirus have been confirmed in Italy.
Ahead of the California primary, here are the candidates Hollywoodâs famous names are voting for
As the race for the 2020 Democratic nomination grows increasingly unpredictable, every boost helps â and candidates are calling in support from the powerful world of film and entertainment.
From Ariana Grandeâs endorsement of Bernie Sanders to Pete Buttigiegâs fundraiser with Gwyneth Paltrow, the Hollywood endorsement remains a coveted campaign accolade. And while a recent survey found nine in 10 adults wouldnât have their vote swayed by a celebrity, the study also found celebrities hold significantly more sway among young voters, a group candidates are eager to reach.
PM demands end to âuntenable and unacceptableâ rail blockades erected in support of Indigenous activists fighting gas pipeline
Justin Trudeau has demanded that protesters lift railway blockades that have been erected across Canada in support of Indigenous activists who are fighting a natural gas pipeline.
âThe situation as it currently stands is unacceptable and untenable,â the prime minister said on Friday afternoon. âCanadians have been patient. Our government has been patient. But it has been two weeks, and the barricades need to come down now.â
WA Indigenous affairs minister Ben Wyatt said decision was âregrettableâ and Greens senator Rachel Siewert called it âhurtfulâ
The Western Australian branch of the RSL has withdrawn its ban on the performance of Welcome to Country ceremonies and the flying of the Aboriginal flag at all of its Anzac and Remembrance Day services.
In a statement issued on Friday afternoon, RSLWA had said that while it supported the right to fly the Indigenous flag and make a Welcome to Country dedication at official ceremonies, âWhat RSL is not supportive of is the use of Welcome to Country as part of the actual service itself in terms of the Dawn Service of ANZAC Day and the 11am Service at Remembrance Dayâ.
He has heeded that advice. The first African country where a coup dâetat occurred after independence and where the elected head of state was assassinated, Togo stands to be the last country in Africa to see the lights of a democratic alternation.
Photographer Heba Khamis spent a year and a half documenting the lives of âblack birdsâ: the male Afghan and Iranian sex workers in Berlinâs Tiergarten
All photographs by Heba Khamis
The allure of romance is never far away in Berlinâs Tiergarten park, a vast 520-acre expanse home to manicured lawns, dense forest, a picturesque boating lake and the city zoo. As families lay out picnics and millennials fire up barbecues, those seeking something more illicit head to the parkâs wooded north, where young male Afghan and Iranian refugees can be found selling sex to the hundreds of buyers who pass through Tiergarten each day.
It is a place where worlds converge, a vast melting pot of different peoples, all in search of a better life. Yet the US-Mexico border is also, increasingly, a focal point for human suffering
Milson, from Honduras, sits with his 14-year-old daughter, Loany, on the reedy riverbank beside the bridge connecting Matamoros, in the Mexican state of Tamaulipas, with downtown Brownsville, Texas, across the Rio Grande.
On the far reach â a few yards but another world away â is a vast tent (officially a âsoft-sided facilityâ) erected to cope with the sheer numbers seeking asylum in the US. In a few weeksâ time, on the date stipulated on their ânotice to appearâ document, the people staying here will have their âcredible fear interviewâ by video link.
As villagers in Somali region fall ill in unexplained circumstances, some locals fear gas exploration has tainted the local water supply
At first, 23-year-old Khadar Abdi Abdullahiâs eyes began turning yellow. Then the palms of his hands did the same. Soon he was bleeding from his nose, and from his mouth, and his body was swelling all over. Eventually he collapsed with fever. He later died.
A deadly sickness is spreading through villages near a Chinese natural gas project in Ethiopiaâs Somali region, according to locals and officials who spoke to the Guardian. Many of Khadarâs neighbours have suffered the same symptoms. Like him, some died.
Saturdayâs caucuses were the first real test of Latino support in the Democratic primary â and the result was promising for Sanders
The senator from one of the whitest states in the US on Saturday trounced his rivals in the first primary of the 2020 election cycle that actually reflects the racial diversity of the country and the Democratic party.
The Vermont senator Bernie Sanders won a resounding victory in Nevada, buoyed by strong support among Latino voters. Sandersâ victory in the desert state strengthens his position as the partyâs frontrunner and sends him into the next, high-stakes phase of the primary with a burst of momentum.
The Vermont Senator will soon be going toe to toe with Donald Trump
There are no second prizes in presidential contests. No silver medals. No participation trophies.
There are, however, endless numbers of delusional candidates and campaigns who insist that they will sweep the later states, or take their delegates to the convention, or contest the legitimacy of the nomination process.
Stone, sentenced to 40 months for lying to Congress, is an ally of the president â and in the US in 2020 that carries a lot of weight
Any other convict, in Roger Stoneâs place, might find cause for despair.
Sentenced by Judge Amy Berman Jackson to 40 months in federal prison on Thursday, Stone, 67, the piratical politico, was also on the receiving end of a stern rebuke for making threatening social media posts during the trial and for generally acting as if the rules did not apply to him.
The 43-year-old German man identified by authorities as the gunman also appeared to be obsessed with America, and with American conspiracy theories, according to online video and documents German police are investigating in connection with the attack.
Bernie Sanders has celebrated a huge win at the caucuses in Nevada, putting him clearly in front of the race for the Democratic presidential nomination a week before the South Carolina primary and then Super Tuesday on 3 March, when 14 states will vote.
Sanders, who had already moved on to San Antonio Texas, celebrated a win that 'brought together a multigenerational, multiracial coalition' after winning in Nevada, a state that is nearly 30% Latino, 10% black and has a rapidly growing Asian American community
Hundreds of Filipino couples participated in a mass wedding wearing face masks because of coronavirus fears. As part of efforts to prevent the spread of the virus, officials in the city of Bacolod conducted health tests and provided the 220 couples with masks before they tied the knot
Donald Trump has dismissed reports of Russian interference in the 2020 presidential election to his benefit as 'disinformation' at a rally in Las Vegas the day before the democrats are due to hold the Nevada caucuses.
Trump had previously cast doubt on the intelligence communityâs conclusion that the Kremlin interfered in the 2016 election to help him beat Hillary Clinton
US lawyer Gloria Allred, who is representing several of Jeffrey Epsteinâs accusers has admitted arranging an American-style school bus to drive through different parts of London, including past Buckingham Palace, with a message on the side asking Prince Andrew to speak with the FBI.
Andrew has so far failed to respond to FBI approaches in the ongoing investigation into Epstein and his abuse of underaged girls
Tedros Adhanom Ghebreyesus, head of the World Health Organization, has expressed concerned over the 'narrowing window of opportunity' to tackle Covid-19, and has urged the international community not to squander it. With four new cases in Iran, concern has increased about the epidemic spreading across the Middle East, and the sharp devaluation of the Iranian rial means it will be hard for its government to throw the same resources at the epidemic as China has
Leaders of EU countries have expressed concerns the union's long-term budget talks may not conclude in an agreement as politicians' positions have been miles apart on how to fill the âŹ75bn (ÂŁ63bn) hole left by Brexit.
The European council president, Charles Michel, came under criticism for aiming 'too high', with a proposed budget of 1.074% of the blocâs gross national income (âŹ1.094tn)
The mother of the murdered British backpacker says she is tormented over 'the terror and pain she must have experienced at your hands'. Gillian Millane was speaking to a court via video link. Her daughter was killed in New Zealand in 2018.
A 28-year-old man, who cannot be named for legal reasons, has been sentenced to life imprisonment with a minimum non-parole period of 17 years for Millaneâs murder.
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